Can the online information office give another heavy blow to the live broadcast industry and the online popularity economy last long?

The Internet Information Office issued a notice requiring the national internet live broadcasting service enterprises to register with the local Internet Information Office within 30 days after receiving the notice from the 15th

Original title: internet live broadcasting service enterprises need to register. Can the online celebrity economy last long

It is reported that webcast is the most popular emerging industry in recent years. However, due to the imperfection of relevant laws and regulations, many anchors have gradually lost the bottom line of webcast in order to "attract attention", and the whole live broadcast industry is in a state of barbaric growth. Recently, the state cyberspace office made another heavy blow and issued a notice requiring the national internet live broadcasting service enterprises to register with the territorial Internet Information Office within 30 days after receiving the notice from the 15th. Can the heavy fist of supervision hold the bottom line of webcast? Can the future of online celebrity economy really last long

American artist Andy Warhol has a famous saying: "everyone has 15 minutes to become famous." With the establishment and arrival of the live broadcast platform, many people "became famous in fancy style" and instantly became popular. However, with the continuous development of the platform, problems also emerge in endlessly

A few days ago, the state cyberspace office made another heavy blow and issued a notice requiring the national internet live broadcasting service enterprises to register with the territorial Internet Information Office within 30 days after receiving the notice from July 15

The subject of this filing is internet live broadcast service enterprises engaged in Internet news information reprint services and communication platform services (including commercial website news clients that run live broadcast columns / channels), as well as enterprises of other types of internet live broadcast services. The relevant business platforms hosted by the central (local) news units (including their holding units) that have obtained the license for Internet news information acquisition, editing and publishing services are not included in this filing

for this registration, Wei Xin, the public relations director of pepper live broadcast, said that he had received the relevant notice and submitted the relevant materials, "The materials of Zanthoxylum bungeanum have been filed. Next Wednesday, our comrades will go to the Beijing Internet information office to handle the relevant filing process. As an investment platform, we support the attitude of Zanthoxylum bungeanum bungeanum bungeanum bungeanum bungeanum bungeanum bungeanum bungeanum bungeanum bungeanum bungeanum bungeanum bungeanum bungeanum bungeanum bungeanum bungeanum bungeanum bungeanum bungeanum bungeanum bungeanum bungeanum bungeanum bungeanum bungeanum bungeanum bungeanum bungeanum bung Elephant. "

Yingke also told reporters that after receiving the filing notice, it had submitted relevant materials as required

In this regard, hang min, an associate professor of the school of Journalism and communication at Tsinghua University, said that the move of the cyberspace office was mainly from the perspective of heteronomy to curb the disorderly development of the live broadcast platform. Hang min firmly believes that with the emergence of industry heteronomy and other norms, some unhealthy behaviors in the webcast market will be gradually standardized and corrected

However, with the emergence of online celebrity, a new word also came into being, that is, "online celebrity economy", which refers to the business chain and profit model around the growth of online celebrity. The word is haunted by a large number of fans, strong topicality, capital recognized business liquidity and so on. For a moment, "online celebrity economy" has become an important social phenomenon in the mobile Internet era, But is it a beautiful foam or represents the future? In this regard, Wang Yue, an Internet expert, said that the online celebrity economy did not appear in recent years, but was given a new form with the emergence of new platforms. At the beginning, the online celebrity economy was combined with forums and online communities, and then with early we media such as literature, novels and blogs. Now it is combined with new we media, e-commerce and video. In the future, it will still exist, but its manifestation or main load body at each stage keeps changing. From this perspective, it is a trend, It is just a branch of the general trend of the Internet economy industry

editor: Mary