Jinyi Film and Television's main plus project is expected to achieve an average annual income of 479.42 million yuan

original title: Jinyi Film and Television mainly increases market share

since its establishment in 2004, Jinyi Film and Television has been committed to the investment and management of cinemas in cities at all levels in China. The company is a famous cinema distribution and film projection enterprise in China, and its Jinyi cinema chain ranks among the top seven cinemas in China. As of June 30, 2017, 144 cinemas have opened, operating in more than 50 cities such as Beijing, Shanghai and Guangzhou. Jinyi has a total of 321 cinemas, including 144 cinemas owned by Jinyi and 177 cinemas joined by Jinyi. The funds raised by the company are intended to be used to invest in the construction of 40 cinemas across the country to further increase the company's market share and enhance profitability.

strong > competitive advantage promotes the development / strong >

in recent years, thanks to the sustained and rapid growth of the national economy and the state's support for the cultural industry, the whole film culture and industrial environment have continued to improve. Behind the rapid development of the industry, competitive advantage is the key to the increase or decrease of the market share of enterprises.

as far as Jinyi Film and Television is concerned, strong market development ability and sufficient project reserve is one of the company's competitive advantages. Thanks to Jinyi Film and Television Unit Oriental's many years of commercial real estate development and operation experience and studio investment experience since its establishment, the company has accumulated a large number of experienced expansion personnel and developed a high degree of commercial real estate acuteness. for the studio project site selection, program planning, project evaluation has formed a unique evaluation system. Jinyi Film and Television can accurately and timely grasp the market demand. In view of the fact that the cinema market of mature business circles in first-tier cities tends to be saturated and the rate of expansion becomes slow, the company increases the expansion of second-and third-tier cities. At the same time, the company is also concerned about the market opportunities brought about by changes in new and old business circles in first-tier cities.

at the same time, compared with the state-owned cinema chains that mainly sign contracts, Jinyi Film and Television has stronger sensitivity and flexibility in market development. Compared with Wanda cinema line, which also belongs to the private background, the company has strong independence in market development and cinema location, and it is easier to attract other well-known commercial real estate investment enterprises to establish a long-term strategic partnership with the company. continue to introduce its self-built property projects to the company, thus forming a virtuous circle. In the market environment of rising cinema rental costs, successful market development and sufficient project reserves ensure the successful operation and profit prospects of the company's new studio, and lay a solid foundation for the improvement of the company's market share.

in addition, due to the advantages of location and layout, Jinyi Film and Television has established a good brand image in Fuzhou, Xiamen and other second-and third-tier cities, formed a high market share, and played a role in guiding the local market. it not only makes up for the market gap, but also creates a new growth point of the market with excellent box office. While pursuing economic benefits, the company pays attention to social benefits, continues to build the company's brand, actively responds to the national policy call to support the cultural industry, and makes an in-depth study of the market demand of the company's related business. actively participate in the subject research of relevant government departments of the country and various regions, establish a close cooperative relationship with it, and establish a professional brand image of the industry.

after years of efforts, Jinyi Film and Television has firmly established a brand image with Jinyi's own characteristics, attracting well-known enterprises from upstream and downstream of many industries to establish stable cooperative relations with the company. at the same time, it has laid a solid foundation for the expansion of the company's new business and the extension of the industrial chain.

Specialization, standardized management and operation mechanism are also one of the advantages of Jinyi Film and Television in the industry competition. Since its inception, the company has fully learned from the advanced management experience of international well-known cinemas, integrated and created it with years of experience accumulation, formed the unique management and operation mechanism of Jinyi shares, and achieved the operational efficiency ahead of other city cinema chains.

in 2016, the box office output of single cinema (including joining cinemas) was 8.92 million yuan and 1.4195 million yuan, much higher than the average box office output of 5.709 million yuan and 1.1101 million yuan in urban cinemas. The advantages of the company's operating mechanism are specifically reflected in the timeliness of operation and service standardization. Operational timeliness mainly refers to the connection between cinema and cinema line, including the standardization and timeliness of copy delivery, inspection, cinema screening, etc.; standardized services include cinema layout, ticket counter setting, film showing, ticket checking process, cinema temperature and humidity setting and so on. At the same time, the company is constantly improving and revising the administrative system, operation service system and marketing system of the management and operation of Jinyi cinema every year, ensuring the unique development mode of Jinyi shares with the standardization of system and management.

strong > fundraising projects increase profits / strong >

on the fundraising projects that the market pays most attention to, Jinyi Film and Television plans to raise 810.35 million yuan to invest in the construction of 40 cinemas across the country, so as to further increase the company's market share and enhance its profitability.

from the specific distribution of Jinyi Film and Television fundraising cinema business at all levels, the primary market is Shanghai, Guangzhou, Beijing, Shenzhen and other places. This kind of market has a large population, residents' income is in the forefront of the country, and modern consumer behavior and concepts have been formed. The demand for cinema in this kind of market is in the stage of consumption upgrading, and although the cinema coverage is higher than the national average, there is still a lot of room for growth.

the secondary market is represented by municipalities directly under the Central Government, such as Chongqing, Wuhan, Shenyang, Changsha, Nanjing, Hefei and Wuxi, provincial capitals of economically developed provinces, and individual prefecture-level cities with developed economy and high consumption level. this kind of market has a large population, the per capita income of residents is growing rapidly, and modern consumption habits are taking shape day by day. The market competition is relatively peaceful compared with the primary market, and has a larger market capacity and room for growth.

the tertiary market is Changzhou, Huizhou and other non-provincial capital cities. At present, the film market capacity of this kind of market is not high, but the local consumption consciousness is ahead of time, and the residents' income also keeps growing continuously. Compared with the first two markets, the competitive environment is relatively loose, and the potential development space of the market is larger.

it can be seen that the investment project of Jinyi Film and Television Cinema has been filed with the Guangdong Provincial Development and Reform Bureau. The cinema project has a total investment of 810.35 million yuan, of which 787.15 million yuan in fixed assets and 23.2 million yuan in supporting operating capital are mainly obtained by leasing commercial real estate. After the completion of the investment and construction of the cinema, it shall apply for the "Film projection Operation license" from the film administrative department and begin to operate. After the completion of the project, it will achieve good social and economic benefits, and bring new profit growth points and development space for the company.

according to Jinyi Film and Television, the project is expected to achieve an average annual operating income of 479.4189 million yuan and an average annual net profit of 71.4418 million yuan from 2011 to 2023. After deducting income tax, the static investment payback period of the project is 3.71 years, and the internal rate of return is 32.25%. The economic and technical indicators of the project are good and have good profitability.

under the background of the rapid development of the industry, the fundraising project of Jinyi Film and Television is in line with the trend of industrial development. China's film market is in a stage of rapid development, with box office sales exceeding 45.7 billion yuan in 2016. With the growth of per capita GNP and the improvement of people's awareness of cultural consumption, the national film box office will maintain a certain growth rate every year. At the same time, if you look at the box office and the number of screens owned by individuals, it still lags far behind the United States and other film developed countries, so the film still has room for rapid development for a long time. The prosperity of the film industry and the scarcity of cinema resources provide a broad market space for cinema projects, and will certainly attract more domestic and foreign funds to invest in the construction of cinemas.

as one of the earliest film and television media companies in the country to invest in and build chain high-end cinemas, expand new cinema projects, enhance the advantage of cinema scale, and constantly improve the decoration grade and equipment of cinemas. It will enhance the anti-risk ability of Jinyi Film and Television and increase the company's leading edge in the industry.

overall, Jinyi Film and Television's fund-raising plan is determined around the main business under the guidance of the company's development strategy. After the successful implementation of the project, the company's cinema scale has been steadily expanded, the company's asset scale, operating income and profits will increase greatly, and the company's comprehensive competitiveness has been improved. it has laid a solid foundation for the company to strengthen its competitiveness in the cinema industry in an all-round way.

Edit: mary