They made a profit in the first year when the price of Shanghai Disneyland went up.
after has been in operation for a year and a half, the price of Shanghai Disneyland is going up.
after a year and a half of operation, the price of Shanghai Disneyland is going up.starting from June 6 next year, the fare originally divided into two classes will be adjusted to three. The daily ticket of 370 yuan rose to 399 yuan. The peak daily ticket price of 499 yuan will rise to 575 yuan, while the two most popular holidays, Spring Festival and National Day, will be adjusted to 665 yuan. Ticket prices have risen by between 8% and 33%.
as for the reasons for the price adjustment, Shanghai Disneyland issued a notice saying: "the new ticketing scheme will provide a wider range of choices for tourists and help the Shanghai Disneyland Resort better manage the demand for admission to the park." maximize the tourist experience. "
Disneyland fares worldwide have mostly been adjusted in the past year. One-day tickets to Hong Kong Disneyland rose from HK $539 to HK $589. The daily ticket for Disneyland in Japan has increased from 6900 yen to 7300 yen. Ticket prices at two homegrown Disneyland in the United States have also risen.
"optimize the tourist experience", this reason in the announcement has also been explained the reason for the price increase of Disneyland in the United States. To put it simply, I hope to control the number of people in the park so that every tourist can have a good time.
in July 2017, the Los Angeles Times reported that queue time for some of the most popular rides at California Disneyland was 24.4 minutes in the first half of that year, an increase of 28 percent over the same period in 2015. Among them, the queue time of the RadiatorSpringsRacers with the theme of "Racing Story" increased from 73 minutes to 86 minutes.
since its opening in June 2016, Shanghai Disneyland has also been sought after by Chinese tourists. A month ago, Disney released its results for fiscal year 2017, which pointed out that Shanghai Disneyland had made a profit in its first full fiscal year of operation and that the number of visitors in the third quarter of 2017 was higher than that in the third quarter of 2016. These are better than Disney had expected.
Shanghai Disneyland welcomed 11 million visitors in its first year. Disney has never revealed the characteristics of its tourists, but there are signs that family tourists may account for the majority. According to TalkingData's "2016 Shanghai Disneyland crowd Insight report", young and middle-aged people between the ages of 26 and 35 account for 58.1%, and married people account for about 70%.
at the same time, Shanghai Disneyland is also facing the challenge of tourists' quality. Singapore's Lianhe Zaobao reported two attacks on staff by tourists in the park in November. Once, a woman slapped the staff who played the chipmunk "Didi", causing him a concussion. On another occasion, Pluto's beard was dragged by tourists. After the staff stopped it, the relevant tourists remained persevering and even beat people up.
with the increasing demand of Chinese tourists, Shanghai Disneyland naturally has the strength to raise prices. As for whether it can play the role of "optimizing the tourist experience", it depends on the sensitivity of local consumers to prices.
take Disneyland in other parts of the world as an example, they have also made corresponding price adjustments in the past few years. But according to the Global theme Entertainment Association (TEA), the number of visitors to Disneyland fell only in 2016, but to a limited extent-the number of people in the Magic Kingdom in Florida fell from 20.49 million to 20.39 million.
for Chinese tourists, the impact of the price increase at Shanghai Disneyland remains to be seen. One news that may appease tourists dissatisfied with the price increase is that the day after the price increase was announced, Shanghai Disneyland confirmed that the new park with the theme of Toy Story will officially open in April next year.?
Edit: mary