Part of the New year's film list reveals that the audience expects more surprises.

at the end of the year, the film festival arrives as expected. What is the overall number and quality of Chinese New year films this year? What films are worth seeing? How many surprises will the film market bring to the audience? The reporter asked people in the industry to talk about their views.

it's the end of the year, and the movie festival arrives as expected. What is the overall number and quality of Chinese New year films this year? What films are worth seeing? How many surprises will the film market bring to the audience? The reporter invites people in the industry to talk about their views

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according to media reports, so far, more than 50 Chinese and foreign films have joined the Lunar New year, including new works by old filmmakers, such as Feng Xiaogang's Fanghua, Chen Kaige's Legend of the Devil Cat, Yuan Heping's martial arts film Qimen Dun Jia, Jackie Chan's action film Machine Blood, and so on. There are also "Monster Hunt 2" by Xu Chengyi, "daughter's country" by Zheng Baorui, "Chinatown investigation 2" by Chen Sicheng, and so on. There are also niche literary and art films such as the new director's "Old Beast" and "where are you", as well as different types of films such as the comedy "ex 3: goodbye ex", the demon bell "the second generation leprechaun", the fantasy film "worry-relieving grocery store", the crime suspense film "the City Light of Psychological Crime", the romantic film "if the Prince falls asleep" and the Chinese and Australian action adventure film "enigma Nest". Imported films will also join the Lunar New year festival to compete for market share, such as Japanese fireworks, Polish and British co-production of beloved Van Gogh: the Mystery of the Stars, and Hollywood blockbuster "Shark Sea", "Dark hour", "Air crash aftermath", "Star Wars: the Last Jedi Knight" and Russia's "Viking." Fans of the Battle of Kings and the German comedy four gold medalists are also looking forward to it.

Zhou Haifeng, president of Beijing Huaxin Bo Culture Media Co., Ltd., believes that compared with previous years, it is inevitable that competition in the film market will be more fierce this year. His expectation is that the number of films will increase steadily, but there will not be too many surprises as a whole; the quality will be improved, but there may not be a leap forward. He believes that at present, the types of Chinese New year films are relatively diverse and rich, which is not only the development trend of domestic films, but also a market demand.

as of November 23, the box office of Chinese films in 2017 has broken through the 50 billion yuan mark. According to the situation of the film release in December, many people think that the final annual box office will reach 55 billion yuan. That is to say, the national box office in December will exceed 5 billion yuan. In 2016, the total box office of China's film market was 45.712 billion yuan. Zhou Haifeng believes that it is normal for the box office of movies to increase by 15% and 20% over last year in 2017, as a result of the continuous increase in the number of cinemas and screens in recent years, the increasing number of genre films, and the market sinking to third-and fourth-tier cities. In addition, since Feng Xiaogang opened the New year festival with "Party An and Party B" in mainland China, when it was freezing at the end of the year, including Christmas, New Year's Day, Spring Festival, Valentine's Day and other Chinese and Western festivals, it has become an out-and-out viewing period, and going to the cinema to watch movies has become a common custom. People have formed the habit of watching movies, especially young people, have regarded watching movies as an indispensable social activity. So a good movie is a rigid demand.

strong > looking forward to more innovations and surprises / strong >

Film critic Han Haoyue said after seeing some of this year's New year's film list that she hopes that more films will join this schedule and bring more surprises to the audience.

he believes that relatively speaking, some films in this year's festival are still continuing the experience and model of the past years, continue to give play to the brand effect, make films with a guaranteed box office, and hope to be steady and steady. In fact, in such an important period, domestic films should innovate types and techniques to provide audiences with more novel and powerful things, so that audiences have higher expectations and greater surprises. During the Lunar New year, Chinese audiences will be more enthusiastic about local films. In recent years, people have experienced a certain degree of aesthetic fatigue for domestic films of mediocre quality and relying on intellectual property adaptations, hoping to conquer themselves with newer domestic films and more creative imported films. a few days ago, the hot release of domestic and foreign small films such as "Gang Rinpozi" and "Genius Gunners" has already demonstrated this point. If our filmmakers are not determined to improve film quality and focus on innovation, conservatism and resting on their laurels will lead to consumer fatigue, resulting in a dilemma of whether they can watch or not, and make domestic films lose audiences.

Zhou Haifeng said that some of the films on the market are products of overheated capital from 2015 to 2017, and some products are really not of satisfactory quality. Filmmakers are constantly promoting works of heart and sincerity, so there is no need to worry too much.

Han Haoyue said that his must-see films during the Lunar New year are "Legend of the Devil Cat" and "Fanghua", while Zhou Haifeng's must-see films are "the Legend of the Devil Cat" and "the Light of the City of Psychological Crime".

at present, films continue to announce that they will enter the Lunar New year, and we do not rule out that some films may be adjusted and withdrawn because of fierce competition and other reasons. On November 29, Unasked things, directed by Li Fangfang, declared itself a "film for the beginning of 2018." It remains to be seen what the final "2017 + year of the Horse" greeting card will look like.

Edit: mary