The number of platform anchors under Songcheng Performing Arts surged to 270000 and contributed 40% of revenue in half a year.

according to the 2017 semi-annual report released by Songcheng Performing Arts on Aug. 16, the number of contracted anchors in the six rooms of the company's Internet live broadcast platform has reached 270000.

in recent years, with the rise of live video streaming on the Internet, watching anchors seem to lead a glamorous life, many people have also come up with the idea of being a professional anchor. The number of employees in this industry has skyrocketed. This can also be proved by some public information.

according to the 2017 semi-annual report released by Songcheng Performing Arts on Aug. 16, the number of contracted anchors in the six rooms of the company's Internet live broadcast platform has reached 270000.

the reporter noticed that the number of signed anchors in six rooms has increased by 4.4 times compared with 2014. But at the same time, due to the increase in the number of people leading to increased competition, the income generated by these anchors per capita is much lower than before.

the signed anchor increased by 4.4 times in two and a half years. According to the 2017 semi-annual report of Songcheng Performing Arts, the company's operating income reached 1.393 billion yuan in the reporting period, an increase of 17.41 percent over the same period last year. Among the three main businesses, digital entertainment platform contributes 588 million yuan of revenue to listed companies, accounting for about 42.21% of the company's revenue. The carrier of the business is the six rooms of the Songcheng Performing Arts subsidiary, and the income of the six rooms mainly comes from the "reward" of the audience by signing up the network anchor.

as of the end of June, six rooms had 270000 signed anchors. The reporter noted that in the updated 2016 annual report released in May, Songcheng Performing Arts revealed that the six rooms had more than 220000 signed anchors. In half a year, the number of contracted anchors has increased by about 23%. Compared with the beginning of mergers and acquisitions of listed companies, the number of contracted anchors in six rooms is even more amazing. Reviewing history, Songcheng Performing Arts announced in March 2015 that the company will buy six rooms of social video sites for 2.6 billion yuan. According to the restructuring report, the number of contracted anchors in six rooms exceeded 50,000 at the end of 2014. The transaction was completed in August 2015. By the end of 2015, the six rooms had signed up more than 80,000 anchors, an increase of 60% over the end of 2014. According to the above, the number of signed anchors in six rooms has soared from 50, 000 to 270000 in just two and a half years, a cumulative increase of 4. 4 times. Among them, the number of signed anchors in six rooms grew the fastest in 2016, which may have something to do with the fact that last year was the hottest year for the live broadcast industry.

with regard to the above phenomenon, Peng Chao, founder of online celebrities in the live broadcast industry, told reporters that in general, few platforms directly sign contracts, mostly with brokerage companies. It believes that the data should be the total number of anchors of six-room brokerage companies, otherwise there is no explanation for the surge in the number of anchors in a short period of time.

Peng Chao also pointed out that the rapid growth of anchors has something to do with the development of online contracts. In the past, VJs on PC were centrally managed. With the development of mobile devices, there are many more online contracts, which are relatively loose. However, it does not rule out that the 270000 anchors refer to the anchors who log in freely, and every landing live broadcast is counted.

Edit: mary