Tencent lays out the FPS web game market to "capture" traffic for its two trump cards

there are two main purposes for Tencent to enter the FPS page game: in addition to "seizing" other FPS page game traffic for its two FPS trumps, the main purpose is to make the future FPS masterpiece "light", reduce the difficulty of experience, extend it to every fps enthusiast to a greater extent, and lay a good mass foundation.

original title: what is the intention of Tencent's vigorous layout of the FPS page game market?

strong > the evolution of web games / strong >

speaking of page games, perhaps people's traditional impression of it is: when browsing the web, a small box pops up on the side, shining in gold, and the content is a classic legendary Gif animation, accompanied by a line of big words: "one knife 999 levels, click to send dragon swords."

of course, today's page games are all rich, and the crude gif animation has been recommended by real-life stars. Even if stars are not invited, manufacturers will pay some attention to GIF animation, such as stealing CG animation from stand-alone games.

and the "FPS page game" we are going to talk about today is a category of page games.

China FPS page game has existed for a long time, and it really sprang up around 2014. At that time, the representative works were "Entrepreneurship Soul" and "Life and death sniper OL". About that year, the author began to contact the domestic FPS page game for the first time. The game I played was the life and death sniper ol on the 4399 platform. This game gave me the impression that the content of Tencent CF was moved to the web page intact, although it was plagiarized. But I don't think there's anything wrong with it.

Why do you say that? Because Tencent's CF is really old, and the game screen is still at the level of CS in the last century, it is only a matter of time before this kind of game is transplanted to the web platform.

the author then tried the popular FPS page games of "Hot Line Elite", "Special War Hero" and "Super Sniper" on the market. I feel that domestic FPS page games have not rigidly imitated the traditional trump card project of CF,CS, but what mode is the most popular in the whole FPS market. It can be presented to users very quickly at the Web end.

as we all know, China's page game market reached its peak in 2013, with a growth rate of 66%, but after 2015, China's page game market has almost stagnated, and the growth rate has been hovering around 4%.

but in this period, it is also the era of crazy expansion of domestic FPS page games, many old fps PC players and novice players have also begun to transfer their positions to the web platform. In this wave, "life and death sniper" is undoubtedly the biggest winner, its activity index is more than 5 times that of traditional top page games, and its Baidu index even exceeds Tencent's FPS trump card "CF".

in 2016, the game boss Tencent finally got restless. In June of the same year, Tencent Games reached a cooperation with Hangzhou groundless Technology to introduce its FPS page game ace "Life and death sniper OL". If you often visit Qzone, you will find that the game ads that often appear in the space that year are life and death snipers.

in 2017, Tencent launched the lightweight strategy of FPS online games-in January, its FPS ace "Assault Fire" page launched, and in August, CF, the leader of fps online games, also launched the page game version. Look at this, Tencent is ready to "bleed" the domestic FPS page game market.

you may wonder why fps page games have become the dark horse in the page game market. Why is Tencent making a big fight in this market?

strong > advantages of developing web games / strong >

first of all, FPS page games can stand out the most important reason: children have found a place to shoot. If you have played life-and-death sniper and the first seed users are all post-00, why don't they play higher-quality PC games like CF and Assault Fire? The reason is very simple, one word is difficult, I play life and death sniper once added a team, teammates are post-00 primary school students, including my captain.

I asked them, "A lot of people are playing cf. Why don't you play?"

one person replied, "the game is very difficult, and the CF player is too good."

another replied: "I can't go to the Internet cafe, and my family members are not allowed to play games.

it is true that they have a point. Many people say that CF and Assault Fire are paradise for primary school students, but the truth is that. Primary school students who play CF have grown up, and their skills are generally one level higher than those after OO. This situation and the pupils who played CF at that time envied the superb skills of playing CS1.6.

so the post-00 rookies hope to find their own FPS platform and have fun playing together, so the "children" Mini Game platforms such as 4399 and 7k7K give them a "shooting" stage. It is precisely because of the gathering of children, but also attracted the attention of FPS PC gamers, many PC gamers into the page game platform, experience the pleasure of harvesting "children" and dominating.

the second reason is that FPS page games have low hardware requirements and low barriers to experience.

most fps page games on the market are based on the flash playback plug-in Unity 3D engine, so there is no need to download client-side content, which is much lower than the requirements of PC games. As long as there is a browser on the computer, you can play. And players enter the game, the first load only takes about 10 seconds, the efficiency is very fast, you can really click and play to the point.

FPS page games on the market are very easy to use, and the recoil of shooting is much less than that of PC games. In addition, fps page games pay for props and are more cost-effective than traditional PC games.

moreover, while copying PC game weapons, modes, and maps, fps page game manufacturers will further optimize them. What impresses me most is that when life and death sniper launched CF's "famous gun" bayonet AK and mute M4 RMB weapons, they were directly classified as "national" weapons and unlocked and purchased with "gold coin + grade", which was well received on the biochemical desert map. What's more, it has created five "human guardian points" than CF.

the reason why Tencent has made great efforts to lay out the FPS page game market is not because FPS page games are more powerful than FPS PC games.

at present, there is still a big gap between the comprehensive experience of fps page games and traditional PC games, and the quality of many FPS page games is still very poor. The most obvious problem is that the picture quality of fps page games is very rough, especially for Flash page games, the picture quality is still the level of CS, and the feel and character movements are also relatively rough.

there are two main purposes for Tencent to enter the FPS page game: in addition to "seizing" other FPS page game traffic for its two FPS trumps, the main purpose is to make the future FPS masterpiece "light", reduce the difficulty of experience, and extend it to every fps enthusiast to a greater extent, laying a good mass foundation.

Edit: mary