The total amount of 15000 episodes is difficult to conceal the weakness of domestic dramas. It's time to lose weight and replenish calcium
if the domestic TV series want to develop healthily, the urgent task is to reduce the total amount of creation, regulate the theme direction, standardize the length of the drama, and resist plot injection.
original title: the total amount of 15000 episodes can not hide the weak physique, domestic TV dramas should not only lose weight but also supplement calcium!if domestic TV dramas want to develop healthily, the urgent task is to reduce the total amount of creation, regulate the theme direction, standardize the length of the drama, and resist plot injection. Only by removing excess fat from the fat body, replenishing the spiritual calcium, and creating more works with bones, morality and temperature, can we create a healthy physique for domestic dramas.
the total number of episodes created each year is about 15000, making domestic dramas a behemoth in mainstream culture. However, the fat figure can not hide the weak physique. Domestic dramas that are puffy and fat urgently need to lose weight, reduce fat and replenish calcium. The weakness of domestic dramas is shown in the following three aspects:
strong > large-scale, high-quality goods are scarce / strong >
China is the largest producer of TV dramas in the world. Last year alone, 334 dramas and 14912 episodes were produced and obtained the "distribution license of domestic TV dramas".
especially in recent years, the capital market is full of interest in film and television venture capital, and all kinds of "hot money" can't wait to flow into all aspects of the industry, which has accelerated the expansion of the TV drama industry.
however, there are huge investment risks hidden behind the apparent prosperity, and the chaos of high production costs and industrial bubbles is beginning to emerge. The overcapacity on the supply side of film and television also far exceeds the market demand.
under the limitation of the "one play, two stars" policy, the series broadcast on satellite TV platforms each year consume at most 1/4 of the total creative volume, and most of the backlog of works depends on online platform distribution.
on the other hand, if TV dramas want to stand out on video websites with mass storage functions and enjoy them for the audience, they also need to rely on heat and quality to speak. A large number of works with outdated themes, outdated and outdated contents can only be put on the shelf and no one cares about them, resulting in a serious waste of human, material and financial resources.
this phenomenon is in sharp contrast to the indisputable fact that fine goods are scarce. Ten years after the premiere of "Ming Dynasty 1566", "Huanzhu GE", "Zhen Huan" and "Journey to the West" became "Baping Divine Drama" during the winter and summer holidays, eloquently proving the audience's desire for fine works.
the essence of fine works lies in the profound theme, rigorous plot, vivid characters, concise lines and visual effects. The real fine works can give the audience a sense of artistic beauty with clear taste and attentive attention, let them immerse themselves in the fate of the characters for a long time, and be inexplicably moved in the joys and sorrows of the plot. give people warmth and hope to understand the world, understand life and embrace the future.
it is a pity that the current TV drama production has a plateau and a lack of peaks, and phenomenal masterpieces that make people recall for a long time are not common, and a considerable number of TV dramas are not worth mentioning. as a result, TV viewers are gradually diverted to other TV programs and even other fields of art.
strong > long plays and too much water / strong >
every second shooting material of TV series costs a lot of money. If these contents can't be converted into series for sale, it's just a pile of digital images in film or memory.
on the other hand, most of the broadcasting platforms take the number of episodes or duration as the quantitative index of buying plays. In sales, one more episode means that investors can recover more costs and make more profits.
therefore, it has become a common practice for many producers to turn the limited material into more films, lengthen the length of the original play, and obtain a higher input-output ratio.
it is not difficult to understand why domestic dramas are getting longer and longer, often with 40 to 50 episodes or even hundreds of episodes. As a result, it takes half an episode for the empress to walk in the imperial garden, half for "when the window and cloud temples", and half for "Little Loli" to talk back and forth. As a result, a large amount of water is produced.
not only does the producer make good use of the water injection method to make a profit, but after the platform buys the play, it will sometimes re-edit the second half of the play according to the broadcast schedule or the viewing effect of the first few episodes. For example, if some popular dramas have high ratings, the buyer will repeat the plot of the first few episodes in the latter episode, and will be able to broadcast several more episodes after several twists and turns, so as to maximize profits.
as a result, the producers and buyers carried out their own abacus and carried out the water injection to the end, and the effective watching time of each episode of the TV series was diluted to only 20 or 30 minutes.
the author thinks that water injection drama is as abhorrent as water injection meat. The latter harms the body of diners, while the former steals the audience's time and fooles the audience's intelligence. This lack of contractual spirit and disruption of market order may have brought economic benefits to both buyers and sellers in the short term. But in the long run, the dilution of artistic quality and the digestion of artistic feelings hurt the audience's overall impression of domestic dramas and due respect for the creators.
strong > body is empty and fat, muscles and bones are weak / strong >
mechanized production and fast food consumption make some creators indulge in the creation of beauty in the form of TV dramas, unable to extricate themselves. They try to satisfy the audience's sensory pleasure and divert their attention from the plot through exquisite faces, gorgeous makeup and dazzling colors.
flow homework brings hard wounds such as empty content, logical omissions, similar plot and ambiguous value orientation: the roughness of special effects and amateur performances in" City of Fantasy "are even more embarrassing against the background of dream scenes and grandiose shapes. The gaudy "Parrot Color" can not whitewash the chaotic logic and shocking lines in the Song in the Cloud; some plays are full of consumerism and egoism under the bizarre visual effects, teasing the classics and dispelling the sublime. Avoid due responsibility and responsibility.
but some plays with noble art and profound feelings have not won the investment confidence and enough attention that the producers and broadcasters should have. They are often faced with the dilemma that the production and distribution funds are limited, the broadcast time is not in prime time or the video push position is not conspicuous.
some producers and broadcasters only pay attention to topic hype in the stage of publicity and promotion, but attract more complaints and bad reviews. The high popularity of search before the broadcast and the general poor reviews after the launch of dramas such as "alone without self-admiration" fully show that works with weak artistic muscles and bones are difficult to deceive the audience by hype and hot search alone.
if domestic TV dramas want to develop healthily, the urgent task is to reduce the total amount of creation, regulate the theme direction, standardize the length of the drama, and resist plot injection. Only by removing excess fat from the fat body, replenishing the spiritual calcium, and creating more works with bones, morality and temperature, can we create a healthy physique for domestic dramas. The original title: the total amount of 15000 episodes can not hide the weak physique, domestic TV series not only to lose weight but also to supplement calcium!
if domestic TV dramas want to develop healthily, the urgent task is to reduce the total amount of creation, regulate the theme direction, standardize the length of the drama, and resist plot injection. Only by removing excess fat from the fat body, replenishing the spiritual calcium, and creating more works with bones, morality and temperature, can we create a healthy physique for domestic dramas.
Edit: xiongwei