Is the movie "Chinese Stream" coming from the sea?

in recent years, film and television works that have received enthusiastic responses abroad are not alone, but show a trend of full blossom.

strong > is Hualiu coming? / strong >

this summer, the movie Wolf Warriors 2 is very popular. Since its release, the action blockbuster has continued to set domestic box office records, winning not only in China, but also leading the global box office on its opening weekend. it even beat the Hollywood blockbuster Dunkirk, Spider-Man: the return of Heroes and the rise of the Planet of the Apes to become the most popular movie of the summer. In some overseas cinemas, there has been an unprecedented event in which it is difficult to get a ticket, and the degree of popularity is not inferior to that at home. "Wolf Warriors 2" has grossed more than $700m at the box office, which is not good news for Hollywood, Forbes reported. "if Chinese films can rely on their own talent and stars to bring excitement similar to Hollywood blockbusters, English-speaking American action blockbusters will become less essential."

in recent years, the film and television works that have received enthusiastic responses abroad are not the only one, but show a trend of full blossom. The TV series "Mufu Fengyun" set off a "Chinese style" in Southeast Asia, and the documentary "China on the tongue" conquered a large number of overseas "fans" with authentic Chinese cuisine and distinctive national characteristics. the animated film "Bear haunts" has put Chinese cartoon characters on the world-famous Disney Children's Channel. As more and more "Chinese stories" go abroad, a surging film and television "Hualiu" is attracting the attention of the whole world.

strong > Movie: shipbuilding goes out to sea and becomes popular / strong >

recently, the China Film Industry Research report jointly released by the China Film Association and the Film Arts Center of the China Federation of Literature and Art shows that the overseas sales revenue of Chinese films in 2016 was 3.8257 billion yuan, an increase of 38.09 percent over 2015. This is the fourth consecutive year of rapid growth of overseas sales revenue of Chinese films.

movies have always been an important carrier of cross-cultural communication. Nowadays, a large number of excellent films have gone abroad and achieved gratifying results at the box office overseas. at the same time, it also makes the world feel the power of China. In recent years, Chinese films have gone abroad, allowing overseas audiences to see more excellent film and television works from China. In 2015, the film "the Master of Heaven" was released simultaneously in more than 70 countries and regions, including Singapore, Malaysia, Thailand, Indonesia and the Philippines, covering Asia, North America, South America, Europe and other regions. The film "Monster Hunt," based on the traditional Chinese classic "the Book of Mountains and Seas," has landed in cinemas in North America, Southeast Asia and other countries and regions on the basis of high box office sales at home. The week of release occupied the first place at the weekend box office of foreign films.

in 2016, after several years of rapid growth, China's film market slowed down and entered a stage of reflection and adjustment. Although the domestic film box office market is not satisfactory, the strength of the overseas film market makes us see the infinite possibilities of Chinese films. At the beginning of 2016, at the initiative of the Film Bureau of the State Administration of Press, publication, Radio, Film and Television, the global distribution platform of "Chinese Film, Putian Co-release" carried out the global distribution of the first film, "Sun WuKong's Journey to the West." Eleven Chinese cities held the overseas premiere of "Journey to the West: Sun WuKong's three dozen White Bone Spirit". The film was shown in 89 mainstream cinemas in 57 cities in nine countries, including Asia, Europe, North America and Australia.

in 2017, with the help of "Chinese Film, Putian Co-screening", films such as "bomb disposal expert", "extraordinary Mission" and "Legend of Wukong" were released overseas one after another, which earned a high box office and won a good reputation for Chinese films. Wolf Warriors 2, which was released in July, has gained so much influence overseas that it can be said to be inextricably linked to the distribution platform of "Chinese Film, Putian Co-release". "We have planned and implemented the whole case of Wolf Warriors 2 according to the characteristics of markets in different countries. The excellent quality of the film, coupled with the cooperation of publicity at home and abroad, has been a success. " According to Jin Weiyi, the distribution and promotion manager for Southeast Asia and Australia in charge of Chinese Culture, Wolf Warriors 2 is facing the impact of Hollywood blockbusters such as Dunkirk overseas. after the first weekend, local cinemas and we have increased our confidence. In the Australian market, some local white audiences also like the film very much, and those who do not get tickets on the Internet will come to the cinema to wait in line to buy tickets. "

poster of "Chinese Poetry Conference". In addition to the overseas distribution of documents and pictures, co-production is also another way for Chinese films to go out. In December, the Sino-US co-production "the Great Wall" grossed $245 million outside North America on its opening weekend. In February, "the Great Wall" landed in 33 countries and regions in Europe, America, Asia and Africa, grossing $219 million at the global box office. According to statistics, "the Great Wall" ranked in the top three in the opening weekend at the box office in 27 overseas release countries. The co-production model not only makes Chinese stories go abroad, but also makes Chinese faces famous overseas. In February this year, Chinese actor Jackie Chan won the Oscar Lifetime Achievement Award, which is the first Chinese to win the Oscar Lifetime Achievement Award. Although Jackie Chan entered Hollywood in the early years, he has become a household name in recent years with action kung fu blockbusters such as Rush hour 4 and the British duel. Almost every foreigner, when referring to the elements of Chinese movies, will say, "Kung Fu, Jackie Chan!"

Chinese movies have been built out to sea, showing the world the charm of Chinese traditional culture in the art of light and shadow, and making people around the world understand that in addition to Hollywood blockbusters, there is another blockbuster called "Chinese blockbusters."

strong > Variety Show: the successful transition from introduction to Export / strong >

in just a few years, the development of China's variety show has gone through the process of simple purchase and introduction, joint development with overseas copyright owners, and then to a new mode of independent creation. Finally, the original model has been purchased overseas. The progress of TV program mode in China can be said to be rapid. " Deng Wenqing, associate researcher of the liberal arts research office of Communication University Of China, lamented.

A few years ago, familiar variety shows such as "The Voice of China", "China's got Talent Show", "where's Dad going" and "I'm a Singer" were almost all "imported". According to statistics, in 2014, satellite TV channels officially introduced 12 South Korean copyright programs, accounting for 48% of the total number of imported programs. While purchasing the copyright, the domestic team also "learns" from overseas excellent variety shows by co-producing with overseas companies. Such as "run!" "Brothers" is a successful example of cooperation between Chinese and South Korean production teams, and the ratings have repeatedly reached record highs after broadcasting. At the same time, the program has also been sought after by many South Korean viewers.

after absorbing foreign program models and production concepts for many years, domestic program production teams are becoming more and more mature and innovate on the basis of the original imported programs to create the original program model. The fifth season of "I am a Singer" was renamed "Singer" and the introduction of Kazakh singer Di Mahi has led to the popularity of the program in Kazakhstan and become an important carrier of cultural exchanges and development between China and Kazakhstan. Renamed "China New Song", "The Voice of China" has attracted music lovers from Southeast Asia, the United States, Canada, Brazil and other countries and regions, and has become an important window for the spread of Chinese culture to the outside world.

has become a phenomenal program "extreme Challenge" in China, and the unit price for overseas sales has broken the previous record for overseas sales of Oriental Satellite TV's variety shows. The "extreme Challenge" series of Reality Show programs have been well received by overseas audiences after they were broadcast in overseas mainstream media such as KTSF TV in San Francisco in the United States and NTV7 TV in Malaysia. Not only that, the popularity of the extreme Men Gang overseas has also made many overseas audiences fans of Chinese artists Zhang Yixing and Sun Honglei. When "if you are the one" was broadcast on Australian TV station SBS in prime time at night, foreign viewers were very interested in the program, and many viewers took the topics discussed in the program as the carrier, which triggered an in-depth discussion of values. A Chinese working in Australia said: "the success of this program almost knows no national boundaries. Among my colleagues are people from Australia, Britain, Croatia, India, Germany, Pakistan and other places. Almost all of them have a strong interest in the show."

it is worth mentioning that through continuous innovation, the Chinese production team has created a number of original programs with local roots and Chinese characteristics. Some of the programs have gone abroad and sold abroad, taking solid steps on the road of spreading Chinese excellent culture. The program mode of the large-scale music war show "Almighty Star Wars" has been sold to Israel. British international media group ITV has ordered "Chinese good songs" from China Canxing production, which is responsible for its international distribution rights and British broadcast rights, which is the first time that ITV has introduced a Chinese program. "Heroes of Chinese characters" is very popular at the Cannes Television Festival in France, and many international buyers are very interested in the mode of the program.

in recent years, CCTV has launched a series of cultural variety shows such as "Challenge impossible", "Chinese Poetry Conference" and "Chinese character dictation Conference". The overseas communication power of a series of cultural variety shows should not be underestimated. Among them, the wonderful content of "Challenge impossible" has been translated into English, French, Spanish, Arabic, Russian and other languages and spread on social platforms such as Facebook and YouTube. A video clip of Han Jiaying, a 5-year-old girl from the show "hypnotic Animals", has been viewed more than 500 million times on the overseas Internet in a short period of time. Since then, Han Jiaying was invited to the United States to participate in "Allen Show" host supervised production of the mainstream US media NBC Reality Show program "Little Adult" (Little Big Shots).

Huang Zhenyu, Creative Director of Program Mode of Xijie Entertainment Group in South Korea, said: "although programs like 'Chinese Poetry Conference' have strong local characteristics, they still have international potential. If you replace Chinese poetry with some internationally famous poems, it will certainly go a long way."

"the Chinese model has its own unique content and form, and there are many problems in the process of localization. In order to better spread Chinese culture, we are currently exploring a" common original model ". That is, to cooperate with foreign creative companies, with Chinese elements as the main body, to explore new program models acceptable to audiences in specific regions." The person in charge of the China Radio, Film and Television Program Trading Center said.

Chinese variety shows are gradually realizing a perfect transformation from bringing in to going out. The going out of variety shows reflects the new trend of cultural development, adds new vitality to overseas markets, and makes overseas audiences feel the profound and long-standing connotation of Chinese culture.

strong > TV series: showing the vibrant contemporary China / strong >

since the successful arrival of the Swahili language version of the Chinese TV series "A good time for my wife" in Tanzania in 2011, a number of Chinese TV dramas, including "the Happy Life of the Golden Wolf", have been broadcast in Tanzania, Kenya, Egypt, Senegal and Zambia and other African countries. More and more Africans learn about Chinese society by watching contemporary Chinese TV dramas, and more and more Africans are interested in China. With film and television as the link, the people of China and Africa who are thousands of miles apart are getting closer and closer.

/ p We welcome such stories. " "the Beautiful Age of my wife" is popular with the local audience. Haiqing, the heroine in the TV series, has also become an idol worshipped by the local people.

in recent years, Chinese TV dramas are changing from "borrowlism" to "output innovation", setting off a wave of "Chinese flow" that is popular all over the world. Costume dramas such as "step by step", "Legend of Zhen Huan", "Legend of Miyue", "Nirvana in Fire", "Thousand bones of Flower" and other costume dramas have landed on foreign mainstream platforms and won good ratings and good reputation. This year, the TV series Legend of Chu Qiao is also very popular abroad. after the video was posted on foreign websites, it attracted a large number of "fans" who not only left messages urging updates, but also urged the subtitle groups to speed up their translation and keep up with the pace of updates. Chinese netizens laughed that "finally let foreign friends experience the pain of a cross-border drama chase." Thanks to this, lead actress Zhao Liying has also gained a large number of overseas fans.

High-quality costume dramas carry profound Chinese culture and convey the values of tolerance, harmony and loyalty to the world audience with their unique cultural memory. Under the background of the continuous improvement of China's comprehensive national strength and economic level, modern dramas that show contemporary China's development achievements and modern urban life, and reflect the current living situation and ethos of Chinese youth, it is also hotly discussed by overseas audiences. "Ode to Joy", "Why is my Sunshine silent", "A little smile is very attractive", "if the Snail has Love" was broadcast in Canada, the United States, South Korea, Singapore, Malaysia and other places, the response was enthusiastic. Many viewers were surprised that "the Chinese modern love drama is so good". Based on the present, these excellent domestic TV dramas show a fashionable, modern and vibrant Chinese society to the world audience.

in the past, overseas impressions of Chinese TV dramas often stayed on "Emperor", "harem", "braids" and "Kung Fu". Now the overseas sales of TV dramas are increasing and enriching year by year, regardless of export scale and export coverage. " Cheng Chunli, deputy general manager of the TV department of Huayi Brothers Media Co., Ltd., said.

when talking about why Chinese movies and TV dramas are well-known overseas, Zhang Zixuan, an associate professor at the School of language and Communication of Beijing Jiaotong University, said: "excellent works that have aroused strong repercussions in the international market." most of them have high artistic standards and audio-visual presentation quality, conveying the ideological connotation of dialogue with international audiences without losing distinctive Chinese characteristics. They provide a beautiful and vivid China for overseas Chinese and people who share a common cultural memory with China, a space for spiritual and cultural identity, and a window for non-Chinese speaking audiences to understand and experience China. "

with the blowout development of the domestic film and television market, the pace of Chinese film and television works "going out to sea" is getting faster and faster, and a surging "Hualiu" is counterattacking the international market, which has greatly enhanced the international influence of Chinese culture. it fully demonstrates the soft power of national culture. These arts of light and shadow are like cultural business cards, sending out a sonorous and powerful Chinese voice to the world.

Edit: mary