on the 26th, the State Administration of Press, publication, Radio, Film and Television issued a circular on further strengthening the broadcasting management of medical health programs and medical advertisements in view of the problems existing in some programs, such as illegal peddling of drugs, health products and medical services, as well as the broadcast of false medical advertisements.
recently, the State Administration of Press, publication, Radio, Film and Television issued a circular on further strengthening the broadcasting management of medical programs and medical advertisements in view of the problems existing in some programs, such as illegal peddling of drugs, health care products and medical services, as well as the display of false medical advertisements. notice requires that medical health programs can only be planned and produced by radio and television stations, not by social companies. Strict management of medical health programs for the record, without the record of medical health programs shall not be broadcast. the notice also requires that if medical and nutrition experts are hired as guests in medical and health programs, the guests must have the corresponding professional qualifications recognized by the state and the corresponding professional titles of vice senior high or above, and be prompted truthfully in the program. The host of the medical and health care program shall obtain the professional qualification of the host of the announcer and take up the post with a certificate in accordance with the law. strong > the following is the full text of the notice: / strong > strong > notice of the State Administration of Press, publication, Radio, Film and Television on further strengthening the broadcasting management of medical health care programs and pharmaceutical advertisements / strong > strong > New Radio and Television (2016) / strong > Press, publication, Radio, Film and Television Bureau of provinces, Autonomous regions and municipalities directly under the Central Government, Press and publication Radio and Television Bureau of Xinjiang production and Construction Corps, Central Radio 3, Film Channel Program Center, China Educational Television: in recent years, radio and television stations at all levels have set up various forms of medical information, medical and health programs, actively publicizing and popularizing scientific knowledge such as disease prevention and health care. It well meets the medical and health information needs of the broad masses of the people. However, some programs use non-professional organizations and non-professionals to illegally peddle drugs, health products and medical services in the name of popularizing health knowledge, so as to be mercenary and endanger people's health. At the same time, the problem of broadcasting false medical advertisements is also more prominent and banned repeatedly, which not only harms the interests of the people, but also seriously affects the image of radio and television media. To this end, to further strengthen the management of medical health programs and medical advertisements are as follows: first, attach great importance to the management of medical health programs and medical advertisements. Medical health programs and medical advertisements are an important part of radio and television publicity. Doing a good job in broadcasting medical health programs and medical advertisements is of great significance to publicize national medical and health policies, spread medical scientific knowledge, guide people to enhance health awareness, develop a healthy lifestyle, and promote harmony between doctors and patients. it is of great significance to create a good atmosphere for healthy China and cultivate fertile soil. Administrative departments of press, publication, radio and television at all levels, radio and television stations and other broadcasters should thoroughly study and implement the spirit of General Secretary Xi Jinping's series of important speeches, especially at the Party's symposium on news and public opinion work and the National Health and Health Congress. we should earnestly enhance political awareness, overall awareness, core consciousness and alignment consciousness, always adhere to the media attribute and correct orientation, and always adhere to the interests of the people above all else. We will always give top priority to social benefits, earnestly strengthen the construction and management of medical health programs and medical advertisements, constantly improve the quality of programs and services, and strive to contribute to the acceleration of the construction of a healthy China and the comprehensive protection of the health of the people. 2. Strict management of medical and health programs. In offering medical and health care programs, radio and television stations should conscientiously implement the spirit of the notice of the State Administration of Press, publication, Radio, Film and Television on doing a good job in the production and broadcasting of health programs (New Radio and Television Development (2014) No. 223). Adhere to the publicity and popularization of disease prevention, control, treatment and health care and other scientific knowledge as the main content, adhere to the true, scientific, authoritative and practical principles Shall not exaggerate or falsely publicize or mislead the audience. (1) Medical health programs can only be planned and produced by radio and television stations, not by social companies. (2) strict record management of medical and health programs. Central radio and television institutions and national satellite TV channels broadcast medical and health programs and reported them to the General Administration for the record. Medical and health care programs broadcast on other channels and frequencies shall be reported to the administrative department of press, publication, radio and television at the provincial level for the record. None of the medical and health programs that have not been put on record shall be broadcast. (3) if a medical and nutrition expert is hired as a guest in a medical and health care program, the guest must have the corresponding professional qualification recognized by the state and the title of associate high school or above, and shall be prompted according to the facts in the program. The host of the medical and health care program shall obtain the professional qualification of the host of the announcer and take up the post with a certificate in accordance with the law. (4) Medical health programs are forbidden to advertise and promote goods and services directly or indirectly in the form of introducing medical treatment, health, health care knowledge, etc. It is strictly forbidden to directly or indirectly promote medical treatment, medicine, medical devices, health products, food, cosmetics, beauty and other enterprises, products or services. It is strictly forbidden to publicize or prompt contact telephone number, contact information, address and other information in any form, including "column Hotline" and QR code, etc. 3. Strict management of medical advertisement broadcasting. When broadcasting medical advertisements, radio and television stations at all levels should strictly abide by the "Advertising Law" and the "measures for the Administration of Radio and Television Advertising" and other laws, regulations and policies, and strictly prohibit the broadcasting of any false medical advertisements. The duration and mode of broadcasting of medical advertisements shall be strictly restricted. advertisements for enterprises, products or services such as medical treatment, medicine, medical devices, health products, food, cosmetics, beauty and other enterprises, products or services shall not be released in a disguised form of any program. shall not be broadcast in the form of TV shopping short films, and the duration of a single advertisement shall not exceed one minute. IV. Resolutely investigate and deal with all kinds of illegal and illegal acts. After receiving this Circular, the administrative departments of press, publication, radio, television and television at all levels shall, in view of the broadcasting of medical and health care programs and medical advertisements on radio and television stations within their jurisdiction, quickly organize and carry out clean-up and inspection work, and resolutely rectify problems when they are found, so as to ensure that remarkable results are achieved. Radio and television stations at all levels should immediately carry out self-inspection and self-correction and conscientious rectification in accordance with the requirements of the "circular." The administrative departments of press, publication, radio and television at all levels should, while comprehensively carrying out clean-up and rectification, earnestly strengthen the construction of the monitoring system, and establish and improve a long-term supervision mechanism. It is necessary to actively communicate and cooperate with local health, medicine, industry and commerce, and public security departments to form a joint force for effective governance. the implementation of this Circular by all provinces (autonomous regions and municipalities) should be reported to the Media Organization Management Department of the General Administration before the end of September. CCTV 3, Film Channel Program Center and China Education Television please report to the Media Organization Management Department of the General Administration in early September. hereby notify State Administration of Press, publication, Radio, Film and Television 24 August 2016
Editor: yvette