Borui communication and iqiyi take a stake in the game company Guangzhou sugar Valley, which plans to increase capital by 100million, accounting for 50% of the shares

11, Borey Media issued an announcement, saying that the company's wholly-owned subsidiary wandering Valley and Beijing iqiyi Technology Co., Ltd., Beijing Qiankun Hanhai Capital Investment Management Co., Ltd., Beijing Zhongchuang Yonglian Investment Management Center (limited partnership), jointly contributed 100 million yuan in cash to subscribe for 50% of the total share capital of Guangzhou Sugar Valley.

original title: join hands with iqiyi to increase investment in Guangzhou Sugar Valley Bouri Communication plus Game Section

11, Borey Media issued an announcement, it is said that the company's wholly-owned subsidiary roaming Valley and Beijing iqiyi Technology Co., Ltd., Beijing Qiankun Hanhai Capital Investment Management Co., Ltd., Beijing Zhongchuang Yonglian Investment Management Center (limited partnership), etc. Jointly contribute 100 million yuan in cash to subscribe for 50% of the total share capital of Guangzhou Sugar Valley after capital increase and share expansion. Among them, roaming Valley plans to invest 20 million yuan, accounting for 10% of the total share capital of Guangzhou Sugar Valley after the capital increase.

with regard to Guangzhou Sugar Valley, which is a game company, Borey Media believes that in the face of increasingly fierce competition in the online game market, the selection of game products by the big platform is relatively strict, and the research and development cycle of boutique games is lengthened, which objectively brings challenges to pure research and hairstyle enterprises. Bouri Communication's game business focuses on content research and development, and by increasing capital in Guangzhou Sugar Valley, on the one hand, with its core team of operation and distribution, it is expected to complement the R & D resources of roaming Valley; at the same time, extend Borean's game industry chain to the downstream distribution business, adjust the existing single industrial structure with the idea of "self-research + self-operation + spontaneity", and deepen the development of online game business. On the other hand, with the help of Guangzhou Sugar Valley in the same period, including iqiyi and other cooperative shareholders to provide high-quality resources channels, will be conducive to the company's game products in advertising and product marketing. The investment project meets the overall strategic development needs of the company's "media + finance", and is conducive to the strategic promotion of the company's digital entertainment cluster.

the reporter noticed that in the institutional research on September 9, Borey Media, which has been involved in the game business since 2009, said that the company's future planning for the game business is not only limited to product research and development, but will also consider opening up the game industry chain and extending downstream. As one of the two wings of the company's development, in the digital entertainment cluster, the company will focus on mobile games, adhere to the high-quality research and transportation strategy, and strengthen the integration of its digital entertainment resources. Analysts believe that increasing capital to invest in Guangzhou Sugar Valley is of positive significance to enhance the company's comprehensive competitiveness and has a positive impact on the stock price.

Edit: nancy