Take off the hat of "brain-dead"word-of-mouth collective outbreak of online drama into capital "new favorite"

there are no stars or famous directors. The online drama "pursuing the Killer in the Night" has won many "tap water" only because of its actors' acting skills and excellent production, and has become a phenomenal play, with a Douban score of 9.1 points.

the original title: word-of-mouth of online dramas such as "pursuing the murderer in the White Night" and "the God of the River" broke out collectively, and the online drama finally took off the hat of "brain damage"

. There are no stars or famous directors. The online drama "chasing the Killer in the White Night" has won many "tap water" only because of its actors' acting skills and excellent production, and has become a phenomenal play, with a Douban score as high as 9.1 points. In addition to "pursuing the murderer in the White Night", online dramas such as "River God", "undocumented crime" and "undead" also broke out collectively, with Douban scoring more than 8 points, leaving a number of popular TV dramas far behind.

Chinese online dramas are no longer synonymous with thunder dramas and brain-handicapped dramas, and even many online dramas are gradually moving closer to the production level of American TV dramas, which is inseparable from the creation of the script, the director's mastery of the audience's aesthetic needs, and the substantial increase in production costs.

strong > the screenwriter is the core character of creation / strong >

throughout this year's popular online dramas, all have a good story. The murder in the White Night is a suspense crime drama, which tells the story of Guan Hongfeng, captain of the criminal investigation detachment, who cracked several cases along the way in order to exonerate his twin brothers. It is worth mentioning that the screenwriter's fingerprint of the play is a professional lawyer who has many years of industry experience and is familiar with human nature. Many of the character archetypes in the play come from the author's life, and the eight original crime stories are all based on true stories. The plot is exquisite and logical.

the themes of suspense and investigation have become the Red Sea of online dramas. Like "pursuing the murderer in the White Night", "River God", "undocumented crime" and "immortality" all solve the unsolved mysteries one by one by peeling off their cocoons. Ms. Cheng, the audience, said: "I have always thought that the screenwriter is the core character of a film and television work, especially for suspense themes." He should not only write a wonderful story, but also let the story develop according to strict logic, and every detail on the main line and branch line should pave the way for the later plot. The story is compact, ups and downs are the most attractive to the audience, but now many episodes in order to sell more money, dragging on the plot, serious water injection. "

with regard to the recent outbreak of word-of-mouth in online dramas, netizen "Xiaohong" believes that this kind of online dramas mainly focus on suspense and investigation, precisely because traditional TV dramas do not have excellent works on this subject. And the "netizens" are very interested in this kind of theme. "Legend, criminal investigation, crime, suspense, thriller, these elements are loved by young people, if the story is well written, the play will be more than half successful." This kind of word-of-mouth online drama also includes "inadvertent mage", "blind barrister", "remaining sin" and "soul ferry" in the past two years.

strong > the director understands the aesthetic needs of the "Internet generation" / strong >

in the Chinese film and television industry, a film and television work basically belongs to the "art of the director." the setting, lighting, modeling, makeup, music, editing and other aspects are controlled by the director, so Chinese audiences have to see who the director is before watching a film and television play. The directors of several recent online dramas that have won a good reputation are all unknown young people in their 30s. Wang Wei, the director of the White Night, has just turned 29 this year. The "tap water" of these online dramas all believe that it is precisely because the director is of the same age as netizens and audiences that they can better understand the aesthetic needs of netizens.

netizen Liang Yue appreciates the directing ability of the White Night, believing that the play has the ultimate control of details and embodies the crew's "obsessive-compulsive disorder" in all kinds of small plots of the twin brothers. In addition to the director's skills, many audiences also used "exploding" to describe the acting skills of the hero Pan Yueming, and many netizens were also attracted by fans because of Pan Yueming's "divine performance". Ms. Cheng, the audience, said: "Pan Yueming acted as the twin brothers, and his eyes were absolutely amazing. The audience would never confuse the two brothers."

Young directors not only understand the aesthetic needs of the audience of the "Internet Generation", but also are willing to learn from successful plays. "River God", "pursuing murder in White Night" and "undocumented Crime" all have reference to the American TV drama model. The audience, Ms. Cheng, said: "the American TV series are well-produced, have a big brain, have a heavy taste, the picture is more powerful, the story is more conflicting, the rhythm is compact, and there is a lot of suspense. While several recent word-of-mouth online dramas are close to American TV dramas, they also show their own texture and capture the appetite of young audiences. "

strong > Film and television capital talents flock to the online drama market / strong >

"more and more have the texture of movies, taking off the hats of thunder dramas and brain-damaged dramas." This is the evaluation of many viewers on online dramas in the past two years. Looking at the list of behind-the-scenes staff of several recent word-of-mouth online dramas, the names of well-known filmmakers such as Han Sanping, Wang Zhonglei and Tao Kun are impressively listed. Han Sanping is the executive producer of "Crime without proof", Wang Zhonglei is the producer of "Chef Fang in Hua Jian Tik", and Tao Kun, who has produced films such as "Wind", "painted skin 2" and "Dragon Formula", is the producer of "River God".

behind the movie celebrities are naturally well-capitalized film and television companies. "River God" was created by iqiyi in cooperation with the vice-brand of Gongfu Pictures, and followed the original team of the film "the Legend of the Dragon", with an investment of more than 100 million yuan, nearly 90% of which was spent on production. "chasing the killer in the night" is produced by Youku and a number of film and television production companies, and the production cost per episode is more than 2 million yuan. Han Sanping's "undocumented Crime" is jointly produced by iqiyi and Beijing Huaying Xinrong Pictures, and produced by Wannian Pictures, Huaying, and Chao five Evening Nine Movie. Although "Chef Hua Jian Tii Hu Fang" is an online drama, the production company does not have a video website to participate in, but is led by Xin Shengtang Pictures.

the field of online drama has become an arena for production companies, including the production power of RTHK. Hong Kong's TVB, which specializes in police, suspense and legal themes, has contributed a lot of high-quality online dramas in the mainland this year-"Apostle 2", which is a hit in Tencent Video, is co-produced by TVB and Penguin, while this summer's hit "Blind Man Bar" is produced by TVB and iqiyi.

Edit: mary