Post-Pan 00 brand marketing should be in line with their consumer psychology, let them really integrate into the culture and atmosphere created by this brand, and grow up with them, so that they will really love this brand over time.
original title Post-00s Marketing: brands and fans share the same length
A group of young people born between 1995 and 2005, known as Pan 00, were surrounded by the Internet from birth and immersed in social media from an early age. They pursue independent personality, attach importance to brands, pay more attention to quality of life, and have very low brand loyalty, so they can easily lose interest in a brand. And the growth dividend brings them stronger spending power, so brand owners and agents have a consensus: it takes more effort for post-00 marketing. although we are all talking about young marketing and grasping the new generation after 2000, we actually don't know anything about them. (1) in the eyes of the public, the post-00s labels are generally secondary two, kids, mentally handicapped, dependent on their parents, full of superiority, etc., but they think of themselves as optimistic, free, positive, easygoing, different, and have dreams. (2) their involvement is extensive but their preference is obvious. As the original generation of the Internet, they can set foot in a wider range of areas with the help of the Internet, but at the same time, the pursuit of independent personality allows them to have their own obvious preferences. (3) interest is not only an interest, but also a way of life. With the change of educational concept, interest education has played a great role in ideological enlightenment. Without the pressure of work and life, the post-00s generation will naturally choose the things and circles they are interested in, and are easy to indulge in them. even make it your own way of life. so, how on earth should the brand keep the heart that jumped out of control after pan-00? strong > 1. For heavy mobile phone users, mobile intelligence is the main battlefield of marketing / strong > growing environment determines that they are post-00s heavy mobile phone users, and mobile intelligent terminals are the main tools for them to receive Internet information. While they are in the period of information exploration, they have great social needs and a wide range of information reception, so they are easily influenced by brand marketing ideas. Cultivate a good feeling towards the brand in the period of growth. strong > 2. Find common topics and integrate them into their life of interest / strong > as a part of the maverick consumer group, they choose a brand because they value what the brand does and whether some of the characteristics it represents have something to do with their lives, so brand marketing should be in line with their consumer psychology. Let them really integrate into the culture and atmosphere created by the brand, grow up with them, and they will really love the brand over time. strong > 3. Younger marketing needs more craftsman spirit / strong > surrounded by huge amounts of information since childhood, post-00s have higher requirements for content and vision, the pursuit of high-quality content. Therefore, in view of pan-post-00 marketing, we need more craftsman spirit, do not be attracted by fancy concepts, should return to the nature of marketing, really let customers experience your products, your services, and these require patience, craftsmen and ingenuity. strong > Summary: / strong > growth dividend is the biggest advantage of post-00s generation. In the period before this group really became the main consumer group, brand marketing aimed at pan-00s can help brands grow with them and use time and brand concept to cultivate a group of consumer fans who are really loyal to their own brands.
Edit: vian