The 2017 American Film Market Show will open in Santa Monica in November to help Chinese film and television companies go overseas

as the world's largest film market, AFM attracts more than 7000 producers, directors, screenwriters, issuers and investors each year to reach $1 billion in business deals. This year's AFM, nearly 90 per cent of commercial films produced, financed and distributed in 2018 will be attended by participants.

this year, China surpassed the UK for the first time to become the second largest exhibitor after the United States. With the growth of China's film market, more and more Chinese film and television companies are expanding their sights to Hollywood. As the world's largest film market, AFM attracts more than 7000 producers, directors, screenwriters, issuers and investors each year to reach $1 billion in commercial agreements. This year's AFM, nearly 90 per cent of commercial films produced, financed and distributed in 2018 will be attended by participants.

< strong > focus on China Night < / strong >

the only Friday night during AFM. In order to better meet the communication needs of Chinese film and television enterprises and Hollywood companies, the "China Night" reception specially held by AFM at the core of the venue will kick off the third session, providing a relaxed social environment for more than 300 heavyweight industry participants. Participating Chinese enterprises will have the opportunity to communicate face-to-face with well-known producers, directors and project decision-makers invited to expand contacts and establish a brand image. A variety of fine wines and delicacies prepared at the reception allow guests to meet, get to know each other and cooperate with each other in staggered cups. Chinese companies, as sponsors, can seize unreplicable business opportunities and reap the gains of previous sponsorship partners iqiyi, Beijing Film Festival and Weiying era on the official platform.

< strong > focus on China: dialogue with China < / strong >

invites Chinese film and television related enterprises to independently arrange activities with Chinese characteristics and themes at the prestigious AFM Studio during the exhibition, so as to build a new bridge between the Chinese film market and the world film market. The venue, located on the ground floor of the Loews Santa Monica 5ive Beach House Hotel, AFM's main exhibition venue, is the heart of the exhibition and serves as a training venue for AFM round tables and new producers. AFM Studio has become the official venue for domestic enterprises to hold media meetings, press conferences, project recommendation meetings, symposiums and so on during the American film exhibition, which is undoubtedly the result of the rise of the Chinese film market and the steady increase of its weight in the world film market. Activities in China during this period will be published in advance in AFM's participation guide and event catalogue.

to learn more about the 2017 US Film Market Exhibition, and to gather with nearly 7, 000 elites from around the world in Santa Monica, please consult the representative of AFM China: Xiangxie Lisha, Wechat official account AFM8001.

Edit: xiongwei