Does the development of youth films encounter market bottlenecks? The industry discusses risk aversion.

the word-of-mouth of youth films has declined as a whole, and the supply and demand index has also been declining, from the early shortage of supply to oversupply, and the youth film market has undergone a reverse change.

< strong > the development of youth films has entered a bottleneck period. When IP heats up, we should be on guard against bubbles < / strong >

in the past three years, although the youth film market has been heating up, its share of the market has declined. At the same time, youth film word-of-mouth overall decline, supply and demand index is also falling, from the early supply exceeds demand to oversupply, youth film market has undergone a reverse change.

at the same time, the popularity of youth films adapted from IP is still heating up. So far, IP adapted youth films account for more than half of the number, accounting for more than 70% of the box office for three consecutive years. But what is worth warning is that the box office growth rate of IP adaptation films is far less than the percentage growth rate, which reminds investors to be on guard against the IP bubble while being involved in the IP craze.

< strong > Young people in Xi'an are most fond of youth films, and there is a significant difference in preference between men and women < / strong >

the report analyzes the popularity of youth films in the top ten ticket stores. Statistics show that the box office share of youth films in Xi'an in the past three years is much higher than that in the country in the same period, and Xi'an has become the most popular city to watch youth films among the top 10 ticket stores. This may be because college students in Xi'an account for a high proportion of the city's population and have fewer entertainment options than other first-tier cities.

in addition, survey data show that at present, the audience of youth films is mainly female, with an average proportion of 63.94%, which is much higher than that of Chinese film audiences in 2015. Male audiences watch youth films mostly to accompany their girlfriends. What is more interesting is that the audiences of films with different narrative perspectives are also significantly different. Women prefer "my Girl Age", men prefer "you at the same table", and "Chinese partner" is the biggest winner.

< strong > the industry discusses the law of creation and the risk aversion of youth films < / strong >

the exchange session of this salon is hosted by Xu Yaping, a teacher from the Guangming School of Journalism and Communication, China University of political Science and Law, Hong Kong Baptist University. Chen Peng, director of the Communication Department of Nankai University, Xu Yuezhen, a professor of Communication University Of China, and other senior researchers in the industry participated in the production of the newly produced youth film July and Ansheng. We will jointly discuss the law of youth film creation, the common censorship problems of youth film, and how to avoid the risk of the film at present.

Edit: yvonne