How to play re-marketing in campus drama? "fresh Meat teacher" three tricks to win

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This article is the original manuscript of Yien.com, respecting the copyright of the author, please indicate the source and the author in recent years, the marketing cost of film and television content has increased obviously, and the marketing methods have been constantly renovated. As the first campus comedy "fresh Meat teacher" from the perspective of the whole teacher, the campus comedy "fresh Meat teacher" has an outstanding performance since its inception, and continues to occupy the top three positions. So what big tricks did the show launch in terms of marketing? In recent years.

This article is the original manuscript of Yien.com, respecting the copyright of the author, please indicate the source and the author

in recent years, the marketing cost of film and television content has increased obviously, and the marketing methods have been constantly renovated. As the first campus comedy "fresh Meat teacher", which is the first "all-teacher perspective", the campus comedy "fresh Meat teacher" has performed very well since its inception and continues to occupy the top three positions. So what big tricks did the show launch in terms of marketing?

as an important spring event for Youku to join hands in 2017, "fresh Meat teacher" has received more than 1.13 billion views on the closing day, and its popularity has surpassed the performance of "Xiya Xia" and "the disabled Family" which were launched at the end of the last 16 years, making it the best campus light comedy online so far this year.

in recent years, the cost of film and television content marketing has increased obviously, and the marketing methods have been constantly renovated. As the first campus comedy "fresh Meat teacher" from the perspective of the whole teacher, the campus comedy "fresh Meat teacher" has shown outstanding performance since its inception and continues to occupy the top three positions, so what great tricks has been launched in marketing?

trick 1: White guests send chicken legs on campus, "fresh meat teacher" is popular before it is broadcast

on March 23rd, the "fresh meat crew" came to the University of political Science and Law not only held a "youth ideal exchange meeting" with the students, but also gave out chicken legs to the students in the canteen.

in the face of 300 loving chicken leg children's shoes! In that scene, there were really loud gongs and drums, firecrackers, red flags, and a sea of people. All the children's shoes had to do was to press Mr. Alie on the ground to take a group photo. It is reported that the situation at the scene got out of control several times, and some male fans showed their love generously to teacher Alie, and "fresh Meat teacher" became popular before it was broadcast.

trick 2: starring in Weibo "echo", which is more lively outside than inside

pre-broadcast spoiler? That can't be done! It is necessary to expose trailers, stills, theme songs and starring lineup. But Wanhe Tianyi should be serious and has always been out of the ordinary.

not only has opened a personal character Weibo for the characters in the play, such as Mr. Alie, teacher Wu Wei, teacher Su Yi, and teacher Lin Quan, the style of blog posts is closely related to the characters in the play, and the characters also interact frequently offline on Weibo.

the character Weibo's operation seems to be an inadvertent gag, but it strictly follows the updated timeline of the plot. The day when Mr. Alie and Mr. Wu Wei paid attention to each other was the day the episode in the play was released. In the play, the characters are intriguing and resentful each other, and the audience is omnipotent to watch on Weibo, whether it is the teacher Wu Wei's crush on teacher Su Yi in the play, the Weibo spilled over the vinegar bottle outside the play, or the rich second-generation Alexi acting faction to show off their wealth, the four leading actors still bicker on Weibo, which is more lively than in the play. Always let the audience "can not get out of the play", can not help watching. After the start of the broadcast, it attracted a lot of passerby fans.

trick 3:" fresh Meat "teachers and students challenge Guinness World Records, reality and plot echo each other

from confrontation to reconciliation, teachers have completed their growth and transformation together with their students. This is the new type of teacher-student relationship created under the cultural background of the new era. As a comedy with a hilarious plot wrapped in a serious core, as soon as the fresh Meat teacher was launched, it immediately triggered an upsurge of drama chase among netizens. As the third most important part of the "fresh meat teacher" marketing, the game has been innovated and upgraded again. Together with 1296 teachers and students of Dalian Institute of Science and Technology, they lined up neatly on the playground, raised the display board and successfully spelled out the "world's largest human QR code" overhead. Successfully refreshed the Guinness World record title! Ingenious to allow teachers and students to participate in the splicing of the largest QR code of the human body.

scan this huge QR code, you can watch the" confession "video of teachers and students," I am the worst class you have ever had, you are my best teacher ", reviewing various types of teacher-student relationship. At the same time, we will also see the hilarious tidbits of "sparks" by three teachers and students in the "fresh Meat teacher" play.

this activity is not only a wanton youth activity created by Youku and Wanhe Tianyi, but also a new teacher-student relationship created by teachers and students in the drama "fresh Meat teacher" from confrontation to integration, today's open and pluralistic social values and cultural background. The reality and the plot reflect each other, and the sense of substitution is extremely strong, which creates a situation that can lock in users and makes the target audience have a strong sense of relevance.

conclusion

in many youth and campus dramas, most movies and TV dramas can not escape the routine of "recollection" and "recollection killing". But "fresh Meat teacher" gives us another possibility, with "teacher" as the protagonist, telling all kinds of teacher stories on campus. The rookie teacher and the ghost horse students collide with each other and grow up, creating a super-burning and inspirational "campus growth record of teachers and students"! Grasping the core audience of the play, college students as the main marketing object, closely echoed online and offline, while laughing, it not only allowed college students to re-examine college life, but also showed other viewers the campus story of the new teacher-student relationship in the new era. It won 3000 broadcasts on the first day of the broadcast, and 950 million broadcasts on the full moon, worthy of the title of "best campus comedy on the Internet". It makes people laugh deeply.

at the same time, for campus-themed online dramas, as the weekly broadcast mode in the form of the Internet is adopted, how to create the thematic nature of the play among the core users and how to maintain the hot discussion of the drama is the key point of the theme type marketing. Although the specially planned offline activities can become the finishing touch in the marketing plan, the "role Weibo" operation adopted by Wanhe Tianyi is more worthy of reference.

Edit: vian