Volcano videos will be launched again to "Fire Project", 95% of uploaders will benefit

on August 22, Volcano Mini Video held a press conference in Sanchuangshi Village, Hejiang County, Sichuan Province, and announced the launch of the "Flame Plan", which will launch the video reward function and the small video talent training program.

on August 22, Volcano Mini Video held a press conference in Sanchuangshi Village, Hejiang County, Sichuan Province, and announced the launch of the "Flame Plan", which will launch the online video reward function and the small video talent training program. Sun Zhi, head of volcano small video products, said that the Flame Project will encourage small video creators to contribute more original content through more cash channels and creators' training.

it is worth mentioning that the venue for the presentation of the volcano video is not in the magnificent hotel in Beishang, but in the home of a villager in Sangshi Village, Luzhou, Sichuan. The villager is also an ordinary user on the volcano mini video-Taurus.

A month ago, Sun Zhi, director of volcano small video products, received a short film shot by Taurus, a volcano video user from a village in Luzhou, Sichuan, using this App to record his life fishing, cooking and catching rice field eels in the countryside.

these small videos focusing on daily life also touched the team of Volcano Mini Video, and finally decided to hold a "Flame Project" conference in this village. At the press conference, the high-end PPT was replaced by a handwriting board, the auditorium was filled with folks, and the round table was surrounded by a real round table covered with watermelons, grapes and lychees.

at the press conference, Sun Zhi, director of volcano small video products, introduced in detail the two major contents of the" Flame Project ": video reward + training program.

for the most common medium-and long-tail creators on short video platforms, it is difficult to generate large-scale and lasting cash income only by shooting small videos. In the past, live streaming and WeChat business diversion, which are commonly used by short video creators, are also considered by Sun Zhi, head of Volcano's small video products, to have some defects.

"not everyone is good at live streaming. On the other hand, WeChat businessmen have been criticized because of the prevalence of fakes. " Sun Zhi believes that it is very normal for short video creators to be rewarded through the short video itself. "people who are good at singing should be able to earn money because they are good at singing."

on the volcano small video platform, there is no shortage of short video creators who get a lot of subsidies through singing and other performance content. Against this background, the volcano mini video decided to launch the online reward function. After the reward function is online, these users can get more income.

before that, Volcano Mini Video provided a way for small video producers to cash in: users upload mini videos independently, and they can get subsidies linked to "firepower" as long as they meet the high-quality and original standards. The criteria for judging the firepower value come from the browsing behavior of other users for this short video.

three months ago, at the beginning of the launch of the volcano video, it announced the launch of a 1 billion yuan subsidy program. At this press conference, Volcano Mini Video officially disclosed that in the past three months, more than 95% of users who upload videos have received subsidies, and more than 20000 authors have earned more than 1,000 yuan a month on Volcano Mini videos. Volcano Mini Video has distributed a total of 217 million yuan in subsidies to support creators.

in addition to the reward, another content of the" Flame Project "is the training of talents in small videos. Sun Zhi revealed that at the product level, the volcano short video will launch a ranking called "Flame popularity list", which will generate a list according to the amount of reward received by the creators.

among them, the top 20 of each list will be included in the current training program, and creators who are not on the top 20 list who are officially recognized as potential will also be invited for training. It is reported that Volcano Mini Video will invite experienced creators and producers in the field of short videos as mentors to teach these creators to help creators improve their shooting skills.

recently, Analysys released "Quarterly stocktaking Analysis of China's short Video Market in the second quarter of 2017", which ranked seventh with a market penetration rate of 7.3%. Excluding short video products with relatively long video lengths, such as second shot and Meipai, Volcano's short video performance slightly lags behind Douyin, which is also born in Jinri Toutiao, and the gap between volcano mini video and industry leader Kuaishou is even greater.

from the launch of the Flame Project, it is not difficult to see that Volcano Mini Video may abandon the common product form of the mini video industry at present-no ranking and no human intervention. The emergence of the reward ranking may mean that Volcano Mini Video may try a heavier operation model and take a different path from its counterparts in the industry, at least at the product and operational level.

Edit: xiongwei