Sunny Sunshine cooperates strongly with Pereway Bank to explore a new mode of "marketing + brand" customized service.

the cooperation with Perewe Bank will bid farewell to the traditional marketing channels of film and TV dramas, according to film and television works and artists, through professional analysis, combined with current hot spots, so that the content of the film side can better sink to the audience through the channel of the brand.

recently, Sunshine Culture Media announced that it had reached a strategic cooperation with the well-known advertising company Perewe Bank. This strategic cooperation marks the deep film and television cooperation between the two sides on the advantages of "marketing + brand", so as to improve the business level and service quality.

Sunshine Culture Media, founded in 2016, is a new omni-directional entertainment industry marketing company in the industry, relying on Weishi Brothers Media, which has a lot of production experience. Strive to customize perfect full-platform and pan-entertainment marketing services for industry film and television projects. In the more than a year since its establishment, Sunshine has successively participated in the marketing promotion and business cooperation of the film "how Beautiful is perfect", "Betelnut Blood", "paranoia", TV series "Action Moscow" and so on. At the same time, he also participated in the preliminary publicity and business preparation of the TV series "Fat Children", the movie "Fat Children", "Daily Fantasy Guide" and so on. And jointly promote with Mengniu, TCL, Roseonly, Bailingling and other brands to strengthen the audience's awareness and interest in film and television works, and at the same time help corporate customers with phased brand promotion tasks.

founded in 2009, Perewe Bank has long served the core industries such as e-commerce, online service, Internet finance, online travel and online games, providing customers with marketing strategy, media integration, effect optimization, creativity, technical tools and other services, including precision marketing, applied marketing, search marketing, video marketing and other Internet marketing services. In September 2015, Perry officially became a wholly owned subsidiary of Kodak, an A-share listed company. With revenue of 3 billion yuan in 2016, Perry became the largest mobile and precision marketing company in China. All along, Perry, as the largest or core agent of the Internet mainstream media, works with the media to combine the needs of advertisers, constantly create new ways to improve marketing effectiveness and efficiency with the most comprehensive strategy and optimize operational services, and provide efficient integrated marketing services for JD.com, VIPSHOP, Ctrip, Tencent, China Merchants Bank, ofo, Meituan-Dianping, NetEase, Ping an of China, Meituan, Didi and other leading enterprises in related fields.

Sunshine CEO Liao Jiexi said that the cooperation between movies and TV dramas and brands has a long history, but now it still stays in superficial forms such as business implantation or resource exchange. In fact, there is a great overlap between the audience of movies and TV dramas and the audience of brands. Sunny as a bridge between the content of film and television works and brand marketing, this cooperation with Perewe will bid farewell to the traditional marketing channels of film and television dramas, according to film and television works and artists, through professional analysis, combined with current hot spots, so that the content of the film side can better sink to the audience through the channel of the brand. At the same time, according to the characteristics of the brand attribute and the audience, we should combine it with the film and television works to strengthen the transmission of brand value and achieve the effect of high-quality communication.

in the future, sunny cultural media will continue to pursue and explore diversified dabbling and development. On the one hand, they will make every effort to create high-quality film and television marketing, on the other hand, they will fully integrate their own brand advantages. Combine with Pereway, make use of their respective advantages and characteristics, and jointly create customized and landing film and television brand marketing in the entertainment era. Bring new communication experience for more high-quality projects, and try our best to provide customers with more professional, more accurate and better marketing strategies and services.

Edit: yvonne