"Hunan Murdoch" has participated in 16 A-share companies in the capital market of Mango Taiwan.

as the man at the helm of the "mango system", LV Huanbin never conceals his affirmation and respect for capital operation, and with the help of the idea of "industry + capital", there are two holding companies and at least 14 shareholders. at the same time, the capital map of more than 22 new third board listed enterprises has taken shape.

Mango Taiwan fought again in the capital market. "Hunan Murdoch" has participated in 16 A-share companies

. "to compete with new media enterprises in the market on a unified stage, it is inseparable from the support of capital." this is what "Hunan Murdoch" Lu Huanbin said at the 2016 network audio-visual conference.

as the leader of the "mango system", LV Huanbin never conceals his affirmation and respect for capital operation, and with the help of the idea of "industry + capital", one holding company has two shares and at least 14 shares. At the same time, the capital map of more than 22 new third-board listed enterprises with investment layout has taken shape.

of course, the capital road of "Mango system" is not plain sailing. As early as 2016, it tried to inject assets such as mango TV into listed companies, but finally terminated the plan.

but now, after the adjustment of the plan, Happy Buy will be reorganized again. This time, can you get what you want?

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for this restructuring, all parties in the market have high hopes.

from the perspective of financial situation, due to the impact of the Internet era, Happy Shopping, which focuses on TV shopping, has been in a downward trend since 2013, plummeting from 159 million yuan to 21 million yuan in just three years. and, in the first three quarters of 2017, the deducted non-net profit was only 11 million yuan.

by contrast, the five underlying companies made a total net profit of 288 million yuan in the first half of 2016, of which Happy Sunshine alone made a net profit of 150 million yuan, compared with 2015 (a loss of 940 million yuan) and 2016 (a loss of 690 million yuan). The increase is obvious.

in other words, if the reorganization is successful, the financial situation of Happy Buy will be improved immediately.

in addition, from the perspective of industrial layout, Happy Sunshine's main business is the new media operation platform (Mango TV), Mango Mutual Entertainment is engaged in the development of Internet games, while Tianyu Media has many businesses such as performing arts brokerage, variety shows, film and television dramas, etc. Mango Film and Television covers copyright procurement, script creation and adaptation, entertainer logistics management, as for Mango Entertainment, mainly for content production.

from this observation, the respective businesses of the five companies cover almost the whole industry chain of IP production, content landing, channel dissemination, platform broadcasting, and peripheral diversification. Hunan Satellite TV, which has great influence in the industry, naturally has a lot of room for imagination, and many media and investment institutions even give the evaluation of "media aircraft carriers."

therefore, the share price of Happy purchase has risen by the limit for three consecutive trading days since the announcement.

< strong > performance pressure under betting < / strong >

Happy purchase does not seem to be far away from turning itself into a "media aircraft carrier". However, the reporter noticed that behind this reorganization, there is also a "profit forecast compensation agreement" (commonly known as the "gambling agreement").

the above picture is taken from the reorganization announcement (unit: ten thousand yuan)

the agreement stipulates the net profit target to be completed in the next four years, of which 2017 is 520 million yuan.

judging from the disclosed data, the total net profit of the five underlying companies in the first half of the year is 288 million yuan, which is already more than half, and the pressure for completion should not be great, but the problem is whether the bet is completed or not, it needs to be calculated according to the individual situation of each company.

well, according to the breakdown, Mango Entertainment promised a net profit of 27 million yuan in 2017, but lost 22 million yuan from January to June. It will be more or less difficult to complete it in the second half of the year.

in addition, it can be seen that Happy Sunshine is the most important company in this restructuring, and mango TV, which has grown rapidly in recent years, is its platform.

veteran commentator Youwenkui analyzed to reporters that Mango TV lacks other profit points except IPTV and selling Hunan Satellite TV copyright.

its analysis shows that depending on the new media copyright, new media distribution right and broadcasting right of Hunan radio and television programs, mango TV has achieved certain success, but mango TV is faced with the important task of Hunan radio and television transformation and how to become Hunan Satellite TV on the Internet. Compared with this arduous task, the previous success is negligible.

in response to this question, Happy Buy told reporters that everything is subject to the announcement, while Mango TV said it is not convenient to respond.

maybe there is some truth in another popular saying in the market. Mango TV injection Happy Buy can open wider financing channels and support it to continue to participate in the fierce money-burning war in the Internet full-media market.

< strong > the capital ambition of "Mango system" < / strong >

as one of the leaders in local satellite TV, Hunan Satellite TV has always been famous for its flexible innovation. However, in recent years, under the rise and impact of various local satellite TV and various Internet platforms, its "number one" status has been greatly impacted.

as the head of the "mango system", one of the five prescriptions given by Lu Huanbin is "capital operation".

at the "Annual Summary and work Conference of Hunan Radio and Television Station" held in early 2017, Lu Huanbin mentioned the need to use "capital pry to promote ecological innovation", while at the earlier 2016 network audio-visual conference, he stressed that it is inseparable from the support of capital to compete with new media enterprises in the market on a unified stage.

after all, in the new media era, new games such as "burning money for the market" and "encircling land before making a profit" will fail to keep up with the pace of the market. From the perspective of practical measures, as a group within the system, the "Mango system" is indeed no weaker than others in terms of capital.

according to the announcement and industrial and commercial statistics, up to now, it has two holding listed companies, Happy Shopping and Radio and Television Media, with at least 14 shares, and more than 22 new third board listed enterprises with investment layout.

carefully combing, we can find that many of these enterprises can achieve ecological complementarity with the industries of" Mango system ". Lu Huanbin also said that Hunan Radio and Television has successively developed associations and synergy with 18 listed companies and a number of mainstream content manufacturers. To make it part of the pan-mango ecology.

for the purpose of a series of actions, Lu Huanbin once said, "at present, we are making every effort to build the main body of the market-- Mango Media." This is not to build a small sampan, but to set up media industry groups, build aircraft carriers, and take the road of a specialized, large-scale, and intensive market. Through these three transformations, Hunan Radio and Television in the future will no longer be a traditional media, not only relying on advertising for a living, but also not just living in the system, which will form a new ecological system, that is, the mango biosphere. "

however, in the process of the continuous expansion of the capital map and mango ecology, another holding listed company, Radio and TV Media, is in an awkward position.

as the original "eldest son", after more than a decade of continuous capital increase and share expansion, the shares held by the "mango system" have dropped to 16.6% from 63.29% at the time of IPO in 1999.

as early as April 2013, Radio and TV Media also announced that it was prepared to inject high-quality assets of Hunan TV Station, but in the end it was not agreed.

now, some of these assets are about to be injected into happy purchases.

combing the current capital map of "Mango system", we can clearly see that around the listing platform of Happy purchase, Lu Huanbin is trying to install new capital "nuclear power" for Hunan Radio and Television's second engine "Mango TV", and take this as a basis to promote the entire media aircraft carrier to move forward rapidly and participate in the competition in the new media era.

well, the passage of this restructuring plan undoubtedly determines whether Lu Huanbin's capital ambitions can be realized quickly.

Edit: mary