iQiyi sues the company for 5 million yuan yuan in swiping a certain drama for more than 90%

recently, with the exposure of iqiyi's lawsuit against a Hangzhou brush company claiming 5 million yuan, the possible "brush quantity" industry chain behind the video website has surfaced.

original title: iqiyi sued Brush quantity Company for claim for 5 million. Since the beginning of this year, the number of online hits of popular dramas has risen wildly. The number of views on the whole network of "Ode to Joy 2" is about 25.2 billion; "the name of the people" is about 30.9 billion; "the Legend of Chuqiao" has exceeded 40 billion. In fact, the birth of popular dramas has been accompanied by speculation about the amount of brushing. The amount of browsing, that is, rapidly increasing the number of visits to specific video content in a short period of time. This kind of speculation broke out after the "Legend of Chu Qiao" film announced that the number of views of the play had exceeded 40 billion. On July 29th, screenwriter Wang Hailin posted a picture on Weibo with the caption: "Niu, mammals all over the world, watch the Biography of Chu Qiao again?"

however, the reporter learned that there are different opinions in the industry as to whether it is the statistical method of video websites or "brush volume" that leads to the record-breaking number of hits in popular styles year after year. But recently, with iqiyi suing a Hangzhou brushing company for claim of 5 million, the possible "brushing" industry chain behind the video website has surfaced.

< strong > "as virtue rises one foot vice rises ten"? < / strong >

it is reported that since the discovery of data theft, video websites have begun intensive "anti-theft" actions. At present, iqiyi has set up an anti-cheating team of about 100 people. According to iqiyi, in June this year, they filed a lawsuit against merchants with exact brushing behavior, and linked Taobao and other e-commerce platforms to offline more than 100 stores with "iqiyi brushing quantity" as the key word. Recently, iqiyi took a company in Hangzhou to court, arguing that its brushing behavior violated its legitimate rights and interests and constituted unfair competition, claiming 5 million yuan. But at present, iqiyi did not disclose which films and TV dramas were painted by the Hangzhou company sued by iqiyi.

iqiyi CTO Tang Xing revealed to reporters that illegal brushing is generally carried out through some fixed IP, fixed machines, with several characteristics, such as sudden outbreaks in individual areas, withdrawal immediately after just playing for a few seconds, and so on. "you can obviously trace these sources, because it is not normal human behavior."

and after video websites identify these false data, they usually erase the stolen data.

however, the technology of brush thieves is also improving. "at first, the behavior of stealing brushing is very easy to identify, but now, it is becoming more and more difficult to identify, and we are constantly strengthening our algorithms to strengthen anti-cheating." Tang Xing said, "(anti-theft brushing is) you can't stop it completely. You have to follow a process of his constant evolution, which will always be a struggle between spear and shield."

but it is worth noting that according to the current way of calculating the number of clicks on video websites, the broadcast volume of popular dramas such as the Legend of Chu Qiao is also reasonable. Industry insiders previously disclosed to reporters that if you click on any website, there is a video on this website, whether it is broadcast automatically or after a user clicks it, no matter on the mobile phone, PC or TV, as long as it starts to broadcast, even if it is played; after being disconnected, it is reconnected, and it is counted as two playing volume; if the network is very stuck and is often disconnected, then you have contributed several times more than others. So, for 40 billion of a show, the actual number of viewers may be 40 billion divided by the total number of episodes, divided by 5 to 10.

< strong > the phenomenon of brushing increased after 2015 < / strong >

iqiyi mentioned in a written material to reporters that after 2015, they detected that this phenomenon of stolen brushing began to increase gradually, mainly in some popular dramas and homemade dramas. Some dramas had a very high number of stolen swipes, and even more than 90% of the data of one TV series were caused by illegal scrubbing.

Why is this phenomenon increasing since 2015? An analysis by a person in the film and television industry who spoke on condition of anonymity pointed out that the increasing amount of brushing involves many reasons. one of the most intuitive factors is that stakeholders want to grab the attention of more users, "because the ranking of content with high playback volume will naturally be at the top of the list." The second reason is that when it comes to the distribution of interests in the industry, "because some homemade content will involve sharing, with a high volume of broadcast and more advertising, his share will also become more."

it is worth noting that homemade dramas began to rise and flourish after 2015. According to the 2016 White Paper on the Internet Home-made Drama Industry, the total investment in Internet homemade content in 2016 was about 27 billion, an increase of 125 percent over 2015; the number of production sets increased by nearly 42 percent, and the number of users was close to 550 million.

however, if the data is false, it can cause many serious consequences. Tang Xing's analysis pointed out that first of all, the major video website platforms will be disturbed, and so will the content selected by users and advertisers; secondly, it will have an impact on the film and television industry. Producers do not know what kind of content is really liked by users, which is a vicious circle for the whole industry. "so from this point of view, I think the more real the data of the whole industry, the healthier the industry can develop."

yesterday, when the reporter searched for keywords such as "click through" on an e-commerce website, he still saw many merchants providing services for brush volume: "click on it, forums, videos, and blogs are fine" and "1500IP=1 yuan".

Edit: mary