"Justice League"premiered with 52% high-profile films, can DC pull back a city?

全文约0字，阅读需要0分钟

As DCEU's fifth work, Justice League brings together well-known characters such as Batman, Wonder Woman, Superman, Flash, Sea King and Steel, trying to win a wider audience with the advantage of "group warfare"and is a stage masterpiece against Marvel's Movie Universe (MCU) Avengers. And "Justice League"media reputation has lost, if there is no obvious breakthrough in box office performance, from last year's "Batman vs. Superman"situation, follow-up projects.

November 16, the day before its release, Warner / DC's year-end masterpiece "Justice League" rotten Tomato was finally lifted, recreating the unpopularity of DC's extended Universe (DCEU).

original title: "Justice League" word-of-mouth hit the street, DC still can not escape the shadow of Marvel

November 16, the day before its release, Warner / DC's year-end masterpiece "Justice League" rotten tomato word-of-mouth was finally lifted, recreating the situation in which DC extended the Universe (DCEU) is not popular with the media.

as the fifth work of DCEU, Justice League brings together well-known characters such as Batman, Wonder woman, Superman, Flash, Sea King and Steel Bone in an attempt to win a wider audience with the advantage of "Group Warfare". It is a phased masterpiece of Marvel Film Universe (MCU) "the Avengers".

previously, the outside world still had high expectations for this work. The popularity of Wonder woman in the first half of the year once made outsiders imagine that DCEU is finally going to get out of the plight of being popular. After the unexpected withdrawal of the original director Zack Schneider six months ago, Jos Weyden, the core driver of MCU, took over the Justice League, further raising optimistic expectations for the future of DCEU. However, from the evaluation of foreign media, although Weiden injected the humorous elements that Marvel is good at, the separation of style and the emptiness of content have become the focus of criticism.

despite dismal media reviews, there is no shortage of audiences to pay for DCEU's works, with the first four films grossing more than $600m at the global box office. However, compared with the number of MCU works has steadily moved towards the mature pace of 20 blockbusters and two to three blockbusters a year, DCEU has only five works since 2013, and the overall commercial performance and the speed of film universe construction are far behind. The final global box office of "Justice League" will affect the speed at which DC can catch up with Marvel.

in the Chinese market, although characters such as Batman and Superman have long been well known, DCEU's business performance is slightly worse than that of its newcomer MCU. According to statistics, three of the first four DCEU films were released in China, with a total box office of 1.61 billion, with an average box office gain of 541 million. All 17 Marvel Universe works have been released in China, grossing more than 9 billion yuan, with an average of 567 million yuan. In the past two years, the box office of single films has basically stabilized between 600 million and 800 million.

according to the Movie Box Office, Justice League, which will be released on the 17th, won 52.2% of the high-screen films on its first day, slightly better than the 42% of Marvel's Thor 3: the Gods Twilight half a month ago. Whether DCEU can win back a city in China with "Justice Alliance" will be a big suspense in the film market in November.

< strong > the director changed in the first six months of release, and there have been twists and turns in ten years of preparation < / strong >

the day before the rotten tomato review was released, Metacritic media word-of-mouth has already indicated that word-of-mouth is not optimistic. On the comment aggregation site, which has a higher threshold for entry into the media, Justice League only got 49 points (16th data). Of the 41 media included by Metacritic, only 12 gave favorable comments.

Media comments generally agree that the entertainment of the film has been greatly improved, but the emptiness and rhythm of the plot are more obvious. The Hollywood Reporter hit the nail on the head: "it's much worse than Wonder woman."

for a film that has been in preparation for ten years, the result is not satisfactory. Warner Bros. promoted the screenplay as early as 2007. But unfortunately, there was a general strike by the Hollywood Writers' Association in 2007-2008, and like other film and television projects, the screenplay of Justice League had to be shut down.

but Justice League has come back to life again with the release of Zach Schneider's new Superman film Man of Steel in 2013. In 2014, Warner announced plans for ten films, including two Justice League films, and DCEU took shape.

two years later, however, Batman v Superman: dawn of Justice, a prequel to the Justice League, has a poor reputation. On rotten tomatoes, the film is only 27% of its freshness.

the severely lower-than-expected word-of-mouth disrupted the rhythm of the follow-up project. In June last year, Warner announced that Justice League had changed from two original films to just one. Justice League 2, originally scheduled for release in 2019, turned to make way for other projects.

in May this year, director Zach Schneider and his wife unexpectedly announced that they had officially withdrawn from the Justice League project because of the family tragedy of their daughter's suicide. At this time, the film has just finished its rough cut version, and it is only half a year before it is released. It was Joss Vuitton, who directed DC's Marvel films, to take over. Wayden has directed two Avengers and is familiar with such big superhero projects.

judging from the follow-up progress, Weiden rewrote the script after participating in the project and summoned the main actors to redo it for another 2 months. It is reported that the reproduction cost another $25 million, accounting for 20% of the content, and actors who have been involved in other film projects have to struggle to cope with both sides.

according to the current signature, Schneider is still the director of Justice League, and Weyden is one of the signed screenwriters.

however, the temporarily revised script and remake did not fundamentally improve the reputation of Justice League. The 43% freshness of rotten tomatoes is better than that of Batman v Superman and suicide Squad, but not as good as DCEU's opening work, Man of Steel, and a far cry from Wonder woman, which received rave reviews in the first half of the year, which even plans to compete for an Oscar.

for comparison, this year's Marvel movies Guardians of the Galaxy 2, Spider-Man: the return of Heroes and Raytheon 3 rotten tomatoes are all more than 80% fresh and have been certified as rotten tomatoes.

judging from the projected box office, the gap in word-of-mouth has not yet been reflected in business performance. Justice League expects more than $120 million at the North American box office, on a par with Raytheon 3, and between $325 million and $355 million in its first week worldwide, according to Deadline.

in the Chinese market, Justice League expects box office performance to be on a par with Raytheon 3. Yien box office think tank statistics, the 17th premiere day of "Justice League" won 52.2% of the high-row films, higher than "Thor 3". This means that Justice League won the highest percentage of first-week screenings since the National Day.

taking into account the box office at zero o'clock, the pre-sale of Justice League has exceeded 21 million by the afternoon of November 16. if the word of mouth of ordinary audiences is normal, its total box office is expected to be on a par with Raytheon 3. According to the Cat's Eye Professional version, the total box office forecast for "Thor 3" has been raised to 745 million.

< strong > 3 billion VS 13 billion, DC catches up with Marvel pressure < / strong >

in fact, DCEU movies have always been a hit.

according to Box Office Mojo, DC's first four films in the extended universe, Man of Steel, Batman v Superman, suicide Squad and Wonder woman, have all grossed between $600m and $800m at the global box office, with an average of $777 million each.

however, considering the magnitude of Justice League, it is not worth boasting that the box office of "Thor 3" is on a par with it. Warner did not disclose the investment of Justice Alliance, but media reports estimate that the cost of Justice Alliance has exceeded 300 million US dollars, which has exceeded the first installment of the Avengers.

Justice League 2 _ copy. PNG

yet both Avengers grossed more than $1.4 billion at the global box office. Judging from the current box office forecasts for the first week in North America, it is unlikely that Justice League will reach this level. On the whole, compared with the Marvel Movie Universe, the DC Movie Universe faces a big gap.

since 2008, Marvel has been steady at the rate of 1-2 films a year, and this year it has released three films in a row. As of Thor 3, the Marvel Film Universe decade has released 17 films, grossing more than $13 billion at the box office. As of Wonder woman, DCEU's four films grossed about $3.1 billion at the box office, lagging far behind both in number and at the box office.

in the Chinese market, the box office performance of Marvel films is becoming more and more stable. According to statistics, the total box office of 17 Marvel films in China reached 9.7 billion yuan, with an average of 567 million yuan each. Especially since Ant-Man in 2015, Marvel has never grossed more than 600 million at the box office.

the gap continues to widen as Marvel continues to discover new IP.

when the first Iron Man was released in 2008, Iron Man was still a well-known character among comic book fans, far less well known than DC's Batman and Superman, but the Iron Man trilogy grossed $2.4 billion, a figure that even surpassed Nolan's highly acclaimed Batman trilogy.

as MCU enters its second and third phases, Marvel continues to discover relatively unknown comic book characters such as Guardians of the Galaxy, Ant-Man and Doctor Strange, which still proves the ability of these IP McAbs at the box office.

while DCEU has been around Batman, Superman, Joker and other well-known IP. It wasn't until Batman v Superman last year that DC introduced Wonder woman, Sea King, Flash and Steel. Since then, suicide Squad has introduced a group of villains, such as the clown girl.

now "Sea King" is in production, and two single films, Wonder woman 2 and the Flash, are on the agenda. On the other hand, the media reputation of "Justice League" has lost, and if there is no obvious breakthrough at the box office, judging from the situation after Batman v Superman last year, the progress of the follow-up project is likely to be greatly affected.

Edit: mary