Alibaba Entertainment Authorizes Bao to test the water to promote new model Emoji Movie derivatives appear at New York Fashion Week

after promoting the fire of the cooperation between the Black Panther band and the Tiger Thermal Cup, Authorization has set its sights on the international top fashion week and recently teamed up with "The Emoji Movie" to plan a cross-border fashion show to appear at New York Fashion week.

after promoting the cooperation between the Black Panther Band and the Tiger Thermal Cup, Authorization has set its sights on the international top fashion week, and recently teamed up with "The Emoji Movie" to plan cross-border fashion shows to appear at New York Fashion week.

it is reported that Authorization worked with Liu Jia, a well-known pioneer designer of Chao Brand in China, to integrate the core elements of Emoji Movie into fashion and show them at New York Fashion week.

at the scene of the fashion show, US NBA star players Kevin Willis and David Robinson, international child star SKY, fashion hostess Wen Ya, and many fashion bloggers showed up to enjoy this creative cross-border fashion show.

this time, in addition to working with designer Liu Jia to launch Emoji fashion, authorized Bao also partnered with Sophie, FION, ITO, Langqi, Arbor and other brands to deeply participate in New York Fashion week.

with the rise of mobile Internet and instant messaging, Emoji emoji has become popular all over the world in recent years and has become the most well-known image on various social networking platforms around the world.

soon, Emoji has developed from emoji to the field of fashion, and related elements have not only appeared in CHANEL couture, but also been included in the permanent collection of the Museum of Modern Art in New York. Its IP value is not inferior to that of many classic cartoon characters.

after the Licensing Bao reached a licensing agreement with "The Emoji Movie", it developed related derivative products in conjunction with well-known brands such as Peraiya, Barabara, Tangshi, JESSIEJANE, 15min, and good products Shop, and launched on Taobao pro-babe, Tmall supermarket, Taobao crowdfunding and other platforms. Log in to Mobile Taobao to search for "EMOJI MOVIE" to view related products.

Authorization Bao is a brand new brand officially launched by Alibaba Pictures in early August, which is responsible for the IP authorization business of all the businesses of Alibaba Entertainment. It aims to create a platform that connects the proprietors of the IP version and the brand merchants. It is divided into four ways: commodity authorization, space authorization, marketing authorization and business sponsorship.

so far, authorized Bao has successfully operated many cases this year, such as Pokemon, three generations and ten miles of Peach Blossom, and the 30th Anniversary Concert of the Black Panther Band, and the scope of authorized IP has also expanded rapidly from film and television, animation, cartoon to games, literature, concerts, stars and other directions.

Edit: mary