Font Animation launches six blockbuster new products IP matrix to set sail in an all-round way

全文约0字，阅读需要0分钟

Six blockbuster new products are issued synchronously, building up a multi-IP matrix of Fangte animation. Fangte Animation simultaneously released two new products, "Bear Paradise 3" and "Bear-infested Adventure Diary 2".

National IP "Bear infestation" deeply develops the age-appropriate animation trilogy

four years, "Bear Paradise" and "Bear-infested Adventure Diary" have been launched one after another, and have achieved a bumper harvest with both ratings and word-of-mouth. Among them, "Bear-infested Adventure Diary" continues to be at the top of the major children's animation ratings since it was broadcast, and set a CCTV children's highest viewing record with a rating of 4.347%, with a total broadcast volume of nearly 10 billion. After the simultaneous broadcast of the first and second seasons of "Bear Paradise", it has also achieved excellent viewing results, topping the current Chinese TV animation ratings list, and VOD ranks firmly at the forefront of the popular broadcast lists of major platforms, with rave reviews.

Font Animation simultaneously released two new products, "Bear Paradise 3" and "Bear-infested Adventure Diary 2". "Bear Paradise 3" has added a series of new roles such as "Maomao Father" on the basis of its original teaching and excellent production, and the parent-child theme runs through the whole story, further meeting the needs of fans and the whole family to watch together. "Bear-haunted Adventure Diary 2" continues the plot of last season, not only keeping everyone's favorite female character Zhao Lin, but also adding new characters such as the human villain "Talent Power", making the series more contradictory. What is gratifying is that in this second film, all the original movie characters have returned: the adorable Tuanzi, the majestic and cool black wind and other old friends will combine with the "Xiong Qiang Iron Triangle" to take adventures in the forest to solve the threat posed by genius. From the stills and film flowers released at the scene, the new series of the two animation works have been comprehensively improved in terms of plot content and animation production, which is comparable to the film.

"Adventure Diaries of Bears", "Bear Paradise 3" and "Ode to Joy Bears" will be available in the fourth quarter of 2018, the first half of 2019 and the first quarter of 2019, respectively.

the whole family is happier together on the Spring Festival

on the Spring Festival, the whole family is more happy. During the Spring Festival, it has become the consensus of thousands of audiences to go to the cinema with their families to see a big movie "Bear haunts", which is one of the "standard" of Spring Festival activities. Fangte Animation has released five bear-infested movies, such as "warm positive energy, good word-of-mouth, good box office, family fun" and other key words, which have become the impression left by the film "Bear haunts" to audiences across the country.

Spring Festival 2019, the big movie "Bear haunts" will also arrive as expected. At the press conference, the long-awaited sixth big film "Bear haunted", "Bear haunted the primitive Age", showed its true face at the press conference. In "Bear haunts the primitive Age", "Xiong Qiang" will travel to the primitive era to launch a new adventure. What wonderful sparks will be produced by the collision between modern technology and primitive civilization, and what interesting stories will happen? In the primitive society ten thousand years ago, what kind of crisis was there waiting for the Xiong Qiang trio to resolve? All the puzzles are expected.

according to Fang Special Animation, "Bear in the primitive Age" will not only have majestic primitive wonders, but also many unknown strange creatures, and bald head Qiang even opened the first "relationship experience", which is funny and thrilling again and again. From the stills and videos disclosed at the scene, the texture and effect of the picture have made a comprehensive leap compared with the previous work, and the guests at the scene are amazed.

the new IP strong eye attraction IP matrix appears

in addition to the new TV and movie content of the national IP "Bear haunts", two new original IP projects released by Fang Special Animation subsequently attracted the attention of the guests.

one of the projects is the original animation development of the world-famous IP "Tiger Detective team", which was disclosed by Font Animation on a small scale earlier. The Little Tiger Expedition is a famous series of children's adventures written by Austrian writer Thomas Brezina, which tells the strange story of three teenagers with their own characteristics working together to explore secrets. The book has been published in China since 2001. With its thrilling and interesting storyline, rich knowledge of science and humanities, distinctive juvenile characters, and novel and intelligent crime-solving tools, the book quickly swept the whole market, breaking the sales record of 7 million copies created by the Harry Potter series in three years. So far, the Little Tiger has published 83 copies, has been translated into 26 languages, and has sold more than 40 million copies worldwide. It has topped the list of Chinese children's bestsellers 23 times, making it the "childhood Bible" of a generation.

Font Animation comprehensively launched the original plan of "Little Tiger Detective team", gathered together the core creative team of Font animation, and hired a Hollywood gold screenwriter team to carry out a new creation in the original novel style. at the same time, it joined hands with ZODIAK KIDS, the children's content company of ZODIAK MEDIA, the largest media group in France, to distribute simultaneously. Fangte animation will also integrate all aspects of superior resources, through a strong distribution network, three-dimensional marketing promotion, its own theme park and other means to jointly create this original super IP with a global fan base.

at this press conference, Font Animation released the progress of "Little Tiger Detective team", which will be released to the audience in early 2020. At the same time, Fangte Animation released the concept atmosphere video of "Little Tiger Detective team" for the first time, full of suspense, adventure and detective elements, showing the essence of the novel incisively and vividly, so that the guests at the scene exclaimed that "the concept video has caught people's attention." cartoons will be more exciting! "

at the same time, Font Animation another new ancient Chinese animation project," the City of Terracotta Warriors "was shockingly unveiled. Based on global cultural symbols and Chinese cultural treasure Terracotta Warriors and horses, the City of Terracotta Warriors has constructed a new world beyond imagination. The film is fantasy, adventurous and full of soul-stirring love. It tells the audience a wonderful story of adventure and growth, good and evil and choice. In order to embody the beauty of Chinese culture, Huaqiang Fangte deeply excavates myths, legends, historical relics and other elements, creating scenes and characters full of oriental charm. In order to really gain an in-depth understanding of the culture of the Terracotta Warriors and horses, the special research team of Fang Special Animation went to the Qin Mausoleum for several months to recreate an epic magnificent landscape of the Qin Dynasty.

it has been revealed that Huaqiang Fangte, the film project of "the City of Terracotta Warriors", has been preparing for three years, and the film will be released to the audience in the summer of 2019. After this press conference until before the release of the film, the cartoons of the same name of the film will also land on various major comic platforms, and the thousand-year-old Chinese history and culture will be combined with the popular fantasy style to give a wonderful interpretation of the magnificent history of the Qin Dynasty. Let the guests sincerely praise.

Industry bigwigs gather at the summit to talk freely about the future of the industry

the road of global development of animation" and "integrating the industry chain to create a super IP" jointly exchange views and share views on the current situation and prospects of the animation industry. < / span >

experts first shared and analyzed "how to create excellent animation stories". In recent years, China's animation industry has developed rapidly, and the development model and pattern of the animation industry have gradually taken shape. With the emergence of more and more animation works, high-quality stories and high-quality content are particularly important. Experts from various channels in the industry shared their valuable experience in content creation from different angles. Ding Liang, senior vice president of Huaqiang Font Group, said: "to create fine animation products, good stories are the core. To create ideological, artistic, ornamental works, but also to grasp the characteristics of animation, to create an imaginative and credible world. "

in addition to good story works, it is also important to expand its influence and go abroad. International cooperation will become a major trend in the development of the animation industry. At the second summit forum on "the Road to the Global Development of Animation", well-known industry experts from home and abroad deeply analyzed the opportunities and challenges of the international spread of Chinese animation based on the current situation of the development of Chinese animation. Mr. Josh Selig, president of the American small aircraft Animation Company, said: "there is not a big gap between Chinese animation and international animation." But how to choose the right subject matter and how to tell a good story so that the audience around the world can understand and accept is very important, but also need to choose a good way to go out. "

in the third discussion on "integrating the industrial chain to create a super IP", experts from broadcast media, brand enterprises, e-commerce, theme parks and other industries discussed and exchanged views and collided with each other from the perspective of their respective fields. The on-site industry agreed that now the industry and the industry are no longer independent of each other, linear development, as an important part of the IP industrial chain, should be through their respective resource advantages, work together to carry out creative cooperation, in order to give brand and IP new vitality.

in addition, the six new products released by Fangte Animation are constructed from the IP matrix, and the experts also fully affirm this, believing that whether it is the in-depth development of the appropriate age animation of the existing brand, or the "international model is full" of the new original IP, this is the innovative move of Fangte animation to further develop and promote the industry forward, and the future prospect can be expected. The comprehensive exploration and development of Fangte animation in derivative licensing, theme parks and cooperation between different industries has also set an example for Chinese animation and is of great significance for reference.

2018 Font Animation Conference also summarized the achievements of brand licensing in the past year, and selected and awarded excellent licensees. Mengniu and other outstanding licensees won Font Animation Licensing Award of the year.

many new works revealed at Font Animation Conference are full of expectations, and Font's perfect industrial chain layout and licensing service capabilities also make enterprises have more room for development. Shang Linlin, senior vice president and general manager of Huaqiang Fangte Culture and Technology Group, described the future development of Fangte animation. "Future Fangte animation will continue to make breakthroughs and innovations, create more high-quality animation works, vertically and deeply develop existing animation brands, horizontally create multiple IP matrices, build a larger Fangte animation kingdom, contribute to China's animation industry, and bring more joy and emotion to the global audience." Spread Chinese culture to the world. "

< br/ >