"Tu Shan little matchmaker" initiated the diffuse change linkage drama to explore the new path of Guoman IP development

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As the first series of diffuse transformation in China, this will be an unprecedented new attempt. Passing the positive value orientation to create the most popular fantasy love story "little matchmaker of Tu Shan" is the second cooperation between the three companies after the popular remake of "once upon a time, there was a spirit sword mountain".

2 Scene of little matchmaker Tu Shan_ Copy jpg

the reality TV series" Tu Shan Xiao Hong Niang ", adapted from" Guoman female frequency phenomenal IP "fox demon Xiao Hong Niang, made a heavy debut. This popular work that has gained a high reputation on the Internet, will be built into a diffuse reality TV project, which has attracted great attention both inside and outside the industry.

initiate the diffuse reform linkage drama to open up a new situation in the Goma market

the cartoon" fox demon little matchmaker "created by Tuo Xiaoxin is inspired by Chinese classical mythology. Since it was serialized in Tencent animation in 2012, its popularity has exceeded 16.57 billion. In 2015," fox demon little matchmaker " Animation was officially broadcast online, and has received more than 7.5 billion broadcasts on the whole network, ranking first in female frequency Guoman. At the same time, BiliBili has a catch-up number of 6.21 million, ranking first in the Guoman category all the year round. Douban scores 9.0 and cat's eye scores 9.2, which can be called the top masterpiece of Guoman's reputation

So far, the whole IP industry chain of fox demon little matchmaker has been incubated quite completely, and IP products at different stages have gathered a large number of fans. The launch of film and television adaptation will be an important part of the IP industry chain and will become one of the most important super video projects of Tencent film in the future. Zouzhengyu, vice president of Tencent pictures, said that in the future creation, "we will pay great attention to the real voice from users, and hope to live up to our expectations"

After eight years of tempering, "fox demon little matchmaker" IP has been very mature, and creation is based on this. Dai Ying, vice president of iqiyi and general manager of iqiyi's self-made drama development center, said that it is "very practical". In addition to the value of IP itself, Dai Ying stressed that the core idea expressed in the original work, "love can get rid of disaffection" is also what this film adaptation wants to convey to the current society, "we hope to adapt it into a good work with spiritual expression at the same time"

It is reported that "little matchmaker Tu Shan" will synchronously develop two chapters, "the red moon chapter" and "royalty chapter". The content and characters between the two chapters run through, and finally present the audience with a complete story of Tu Shan and the "fox demon universe". As the first series of diffuse transformation in China, this will be an unprecedented new attempt

Deliver positive value orientation and create the most popular fantasy love story

"Tu Shan little matchmaker" is the second cooperation between the three companies after the popular film "once upon a time, there was a spirit sword mountain". "Once upon a time, there was a Lingjian mountain" achieved excellent results during the broadcasting period, with a double harvest of popularity. Recently, it was shortlisted for the TV series (online dramas) award of the "seventh Wenrong Award", which was further certified by the industry. The success of the previous work not only cultivated the tacit understanding between partners, but also accumulated a lot of successful experience in the adaptation of Goma, which also increased the confidence and expectation of the team and the fans of the original work for this live adaptation. Upholding their professional abilities in their respective advantageous fields and their common love for IP, the three companies once again work together to escort the presentation of high-quality diffuse improvement works. This cooperation is bound to have a great impact on the development of the whole industry and provide new ideas for the cross dimensional film and television of animation

"Fox demon little matchmaker", as the top stream IP of Guoman female frequency, its relaxed and humorous tone and the touching emotions between various characters are the most attractive part of the work. The spiritual connotation contained in it has also become the content that the producer wants to focus on. In order to realize their common long cherished wish of "peaceful coexistence between man and demon", Dongfang yuechu, a human being, and Tu shanhonghong, a fox demon, worked hard all their lives and were finally willing to sacrifice for it; The "ultimate weapon" of kingship and wealth is because a little demon who wants to take himself to see the world is willing to suffer from the pain of ten thousand swords through his heart... These stories that convey "true love eliminates prejudice and hatred" in the original work contain the universal value required by society, "love can break the barrier". These feelings and stories full of Oriental color are not only needed by animation, but also worth mining in film and television works

At present, the "little matchmaker of Tu Shan" is under intense preparation. Who will perform these fresh roles? How will live action series present these most warm, powerful and burning love stories? More highlights are waiting to be seen