Cultural programs continue to work hard to clarify variety shows and find emotional resonance to last

how to arouse the resonance of the audience? Most programs start from the most common emotional needs. Whether it is the family concept of "traveling thousands of miles" with a sense of belonging, or the theme of "life and death" in "face to face", the youth of "Reading Beauty" is a life that every audience needs to face.

recently, cultural programs on the screen have quietly become popular again-"seeing words, such as face to face," which received high ratings from netizens in the first season, returned the night before last, while "traveling thousands of miles" and "Reading Beauty" have also been broadcast on Hunan Satellite TV and Jiangsu Satellite TV respectively. In terms of the form of the program, these cultural variety shows, known as "Qingliu", are mainly recitation, and the beautiful articles, letters and the stories behind these words are full of emotion, triggering the audience to tears again and again. The form of

< strong > is similar, and guests tell stories by recitation < / strong >

after the popularity of "Chinese Poetry Conference" and "Reader", cultural variety has recently entered the 2.0 era. The popular way of learning poetry, learning Chinese characters and busy dictation has become the latest way of reading and reading.

"see the word is like face 2", which was broadcast the night before last, adopts the way of theme arrangement, and many selected letters are placed under the framework of 12 themes, such as life and death choice, love and hatred, loyalty betrayal, earthly sentient beings, and so on. In the first episode of the program, Zhou Xun interpreted the letter from the survivors of the Taiping ship. This letter, which was not a hot spot today, actually made Zhou Xun burst into tears and was unable to continue several times because of the deep feelings after life and death. The famous actor Huang Zhizhong read a letter written by leukemia patient Li Zhen to his mother, and Li Zhen, accompanied by his mother, came to the scene and finished reading the letter with Huang Zhizhong. It is reported that the original intention of the production of "seeing words like face to face" is to express the text with temperature, resonance and emotion by reading the letter aloud.

Hunan TV's" traveling thousands of miles "also tells the story aloud. The name of the program comes from the saying "the mother is worried when the child travels thousands of miles", which means that when the children are away from home, the parents are always worried and worried. "traveling thousands of miles" chooses the angle of "leaving home", that is, it chooses the most common public emotion. At the scene of the program, each audience hangs a sign with numbers of different sizes, representing their distance from home. In the program, guests tell the story of leaving home, and then read a letter they have prepared. In the latest program, Zheng Ruoxing, a filmmaker who has been wandering for many years, and Li Bin, who has volunteered to take care of the parents of 18 comrades-in-arms for 22 years, convey the most special family style with the most sincere feelings from "in the sky" to "down-to-earth."

Jiangsu Satellite TV's" Reading Beauty "conveys the American text and the stories behind it to the audience. Each episode of the program selects 3 to 4 beautiful articles, and deeply tracks the original author of the article and the protagonist of the story, so as to achieve the full release of words, characters and stories on the stage. In the latest program, the presenter Yue Hong recited an article "Medical Road without regrets" with female concern, and the recommendation was excited by the mountains of Daliang Mountain and the author's sincere feelings. In addition, actor du Ninglin recommended to the audience a simple and far-reaching work, "after the admission notice, parents are left behind, and their hometown is left with summer and winter." this article may bring some thinking to young people who are about to travel far away. With the same theme of youth, singer Ye Bei recommended a letter written by a girl in the second year of junior high school to her future. "in my eyes, youth is like the songs I have sung, the melody is sad and bright, persistent and wanton, stubborn and brave, wrapped in my heart, is an unforgettable memory." let the audience feel the girl's message to her.

< strong > emotion pokes people, "sensational but easy-going" < / strong >

multiple cultural variety screens are popular. It is not difficult to see from the reaction of the audience that the emotion in the text, like or sad, has pierced the audience in varying degrees, and some even hit the audience's tears.

the program hosted by he Jiong has always been said to be too sensational. Some viewers once said with a laugh that "teacher he likes to cry", but after watching "A Journey of thousands of miles", many netizens said that the program style was still sensational, "but very distracted", "although teacher he cried again, but I also followed the tears." Some viewers believe that the program is not deliberately exaggerated, and the feelings of the guests are naturally expressed. "whether it is because of work, study, or guarding their own love, everyone leaves with helplessness. No one wants to wander away from home, but life is so helpless. Teacher he's summary was simply tearful, and I burst into tears. " "I'm going to college this year and I'm about to leave home. Although every time someone asks me if I'm homesick, my answer is no, but do I really not? No, no, I dare not think about it. I am afraid that once this yearning begins, I can't stop it. My parents are our safe haven. No matter how difficult things we encounter, as long as we have our parents, we will move forward bravely. "

"Reading Beauty" also pokes the audience's tears. When telling the story of "No regrets Rural Medical Road", the rural doctor Ma Li revealed that she had lost the opportunity to be a mother because of saving others. "at that moment, I cried in despair: for this cruel reality, for this unfair fate, for my beloved family. I decided to leave here and look for a piece of sky outside the mountain. Simple and heavy life scars, depicted in the lonely girl's heart life is difficult to heal, at this time the audience's feelings and guests are as difficult to restrain, "really too moved, this is great love." Ma Weiwei, the "Queen of Golden sentences" who has always shown people with a sharp image, often shed tears on the stage. "We were just a literary program," she said.... I found that the risk of recording "Reading Beauty" was really high. I wanted to happily share the warmth of the world, but I burst into tears as soon as it was warm. "

the letter" seeing words like face to face 2 "also left a deep impression on the audience. The first program discussed the content of life and death, including life after disaster and facing death directly. The audience said: "the six letters are interlinked under the theme of 'life and death', and the time context of the letter is from far to near. The first five letters fully pave the way for feelings, and the last letter was sublimated to the height of maternal love, and it was difficult not to cry after hearing it. "

< strong > thought-provoking, derived topics are in line with the current comparison < / strong >

moved and tears, viewers, guests, and hosts all said that they felt a certain meaning from these programs.

when the host of "er Xing Qianli" came out from the back of the stage, different versions of family characters appeared on "Home Road", from dark to bright. Even he, who has experienced various ways of appearance, said emotionally, "this is the way I most want to take, the way home." After listening to the family letters written by the guests to their future children, he Jie lamented that the different growth footprints and inspirational stories of guests from different family backgrounds will become a driving force for the audience to strive for progress. After the program was broadcast, netizens discussed most about accompanying parents and family style inheritance, and the derivative topics of "how many kilometers away from home" and "can you make a phone call with your parents every day?" also because of the high degree of comparison with the current situation of young people, hit the hearts of countless outsiders working alone in Beijing, Shanghai and Guangzhou.

the producers of the program "Reading Beauty" believe that "Reading" is an inspection, a review, and an inspection, which is intended to dig deep into the connotation behind the text; "Reading" is the recitation and chanting of sound, or in a high or low voice, contains emotional charm that reaches the hearts of the people. Through the process of "reading" and "reading", we can finally witness the "beauty" of words and emotions, and let the silent text create a resonant atmosphere for people to immerse themselves in. "in addition to recommending and reading American articles, the story will be magnified and enhanced to make it easier for the audience to accept and enjoy both elegance and popularity."

the first issue of "see words such as face to face 2" contains five letters from four guests, including letters from home written by daughters who survived the disaster to their parents, letters written by the families of martyrs. When asked about the subject classification criteria, general director Guan Zhengwen said: "in fact, this is not a scientific classification, but is dominated by feelings. For example, the later 'choice' unit may also involve life and death." Guan Zhengwen revealed that letters from the second season of the program have a wider range of choices, are more targeted at the moment, and can provide more diversified cognitive value. "providing rich cognition to the audience is the core value of seeing words like face to face. The work of our team is to convert and translate between letter resources and public consumption, turning text letters into audio-visual products. Deliver valuable content to all individuals in need. "

< strong > Cultural programs are the impact of internal demand < / strong >

digital media, which makes many people, especially young people, drifting away from the leisurely state of mind of "one book, one cup of tea". Nowadays, cultural variety shows a collective effort, and the effect of activating the life of words and language is obvious. For such programs, many people in the industry firmly believe that there is still a lot of room for exploration, which can be regarded as a "fresh force" in the field of variety arts. Such "self-confidence" lies in that the living space of cultural programs is closely related to the "internal needs" of the Chinese people. There are also concerns that if such programs pile up, they are likely to turn into minority revelry after the novelty fades away. Therefore, nowadays, while adhering to the "clear flow", multi-grade cultural variety arts pay attention to arousing the emotional resonance of the audience in order to realize the appreciation of both elegance and popularity.

how to arouse the resonance of the audience? Most programs start from the most common emotional needs. Whether it is the family concept of "traveling thousands of miles" with a sense of belonging, or the theme of "life and death" in "face to face", the youth of "Reading Beauty" is a life that every audience needs to face. Adding the text of the story, which is different from the expression of the plane, and creating an atmosphere to immerse people in it, is precisely the "secret" of this kind of program that pokes the audience's tears frequently.

while the emotional power is affirmed, cultural programs are also facing new challenges: how to make more new ideas? The producers believe that the biggest challenge of cultural programs is to launch new themes. With its own personality highlights, to further enhance the audience's sense of participation, to achieve the full release of words, characters, stories, it may be easier to enter the hearts of the audience.

Edit: xiongwei