Huayi Brothers' net profit in the first half increased by 42% compared with the same period last year. Live Entertainment entered the harvest period.

全文约0字，阅读需要0分钟

During this period, Huayi Brothers laid out nearly seven years of brand authorization and real-scene entertainment plate into the harvest began to work, coupled with the bright achievements of the industrial investment plate, Huayi Brothers' overall profit performance in the first half of the year is still sound. This profit structure of "main driving force, investment escort assist" once again verified its scale advantages as a comprehensive entertainment group, as well as the advanced layout of the plate. During this period, Huayi Brothers has laid out nearly 7 years of brand licensing and live entertainment plate steps.

2017 is the production year of Huayi Brothers, and its main works will be released in the second half of the year. During this period, Huayi Brothers laid out nearly 7 years of brand authorization and real-life entertainment plate into the harvest began to make efforts, coupled with the bright achievements of the industrial investment plate, Huayi Brothers' overall profit performance in the first half of the year is still sound.

original title: Huayi Brothers' net profit in the first half of the year increased by 42% compared with the same period last year

recently, Huayi Brothers released its 2017 semi-annual report. During the reporting period, Huayi Brothers achieved a total operating income of 1.4658638 billion yuan, and the net profit belonging to shareholders of listed companies was 430.3137 million yuan, an increase of 42.12% over the same period last year.

according to the announcement, the four major business sectors of Huayi Brothers developed steadily and orderly in the first half of 2017. The IP value created by the film and television entertainment plate continues to improve; the brand authorization and live entertainment plate develops rapidly, and the business model continues to innovate and improve; the Internet entertainment plate makes an effective link between entertainment elements and users through a strong combination, and the business development situation is good; on the basis of keeping the main business stable, it increases the industrial investment layout and brings good investment returns.

analysts point out that 2017 is the production year of Huayi Brothers, and its main works will be released in the second half of the year. During this period, Huayi Brothers laid out nearly seven years of brand authorization and real-scene entertainment plate into the harvest began to work, coupled with the bright achievements of the industrial investment plate, Huayi Brothers' overall profit performance in the first half of the year is still sound. This profit structure of "main driving force, investment escort assist" once again verified its scale advantages as a comprehensive entertainment group, as well as the advanced layout of the plate.

Diversified film and television entertainment Xu Li in the second half of the year

in terms of film and television entertainment, Huayi Brothers still takes the reserve development and fine polishing of high-quality IP as its main task in the first half of the year, constantly consolidating and strengthening its traditional advantages of the content side: March. Huayi Brothers and Kongfu Pictures jointly released five heavenly works and staged them at the same time: "four Heavenly Kings of Di Renjie", "Ghost blowing the Lamp to touch the Golden School Wei", "painted skin prequel", "Onmyoji" and "Black Mask". Among them, Tsui Hark's "four Heavenly Kings of Di Renjie" has been killed and scheduled for the 2018 Spring Festival, and other works are also under preparation. In addition, Gu Changwei's "Flying Fire Meteor" was launched in May, and Guan Hu's war blockbuster "eight hundred" will also start in September. In the first half of the year, Huayi Brothers participated in the investment and distribution of films such as "Wrestling!" Father "," A Journey to the West "," Young Babylon "," Crazy Mountain pry Beauty "," Beautiful accident "and so on. In the second half of the year, following "the Great Master" and "I am Marbury", a number of major plays such as "Fang Hua" (scheduled for September 30), "British showdown" (scheduled for National Day), "detonator" (scheduled for October 27), and "ex 3: goodbye to ex" (scheduled for 2017) will be released one after another. STX's "the Game of Jasmine" will be released in North America on November 22nd. Many films such as "Bad Mom's Christmas" have also been launched one after another.

in addition to making efforts on the content side, Huayi Brothers has also made gains in strengthening distribution capabilities and improving terminal layout. In April, Huayi Brothers made its debut at the Beijing Film Festival in conjunction with the distribution company set up by Shanghai Film Group, Weiying era and Dadi Shichuang, and released its first list of eight works. China Film World's release debut "Wrestling!" Dad, by virtue of its high reputation, has created a mainland box office record for non-Hollywood imported films, which not only verifies the distribution ability of Huaying world, but also enhances the comprehensive strength of Huayi Brothers in the distribution field. In addition, Huayi Brothers completed the subscription of 950000 shares of Dadi Cinema shares on June 30, further strengthening its cooperation in the terminal projection market.

in recent years, with the rapid development of mobile Internet, online movies, online dramas, online variety shows and "fan culture" are more and more popular among young audiences. In order to better serve young audiences and adhere to diversified development, Huayi Brothers is also increasing investment in this field. In the first half of 2017, Huayi Brothers participated in the investment and distribution of online movies and online dramas, including "Chef Huayan Tihu", "the Battle", "Rouge debt", "Girl's Fantasy Diary", "Super Eunuch 3" and so on. In terms of online variety, the company participated in the second season of "date Bar Star", "Sister is so hungry", "FUN" and many other blockbuster works have been put online one after another. In addition, "run", "born me", "come on Champion" season 2, "Crossing King" season 2, "Comedy Story" season 2, "ace to trump" season 2 and other large satellite TV variety shows synchronized with the Internet will also be presented to the audience through various major platforms.

in terms of artist brokers, while maintaining the steady growth of the original mature artist business, Huayi Brothers' brokerage business is becoming "younger" and striving to create young idols. Including Yang Xuwen, who played Guo Jing in the new version of "The Legend of the Condor Heroes" and was sought after by many fans, Tang Yixin, who performed well in the hit drama "the Advocate Alliance of Sima Yi", Yang Yeming and Yao Wang, who starred in the popular online drama "wrong Life", and the new generation of "Feng Girl" Zhong Chuxi, who starred in the film "Fanghua". Sun Yihan, who embarked on the acting road with his screen debut "my Heart Finch Leap" and performed well in the movie "riding the Wind and waves", and so on.

strength leading Live Entertainment ushered in the harvest period

according to the announcement, the operating revenue of Huayi Brothers Brand Licensing and Real scene Entertainment sector in the first half of 2017 was 198 million, an increase of 77.54% over the same period last year. As the largest derivative business in Huayi Brothers ecosystem, Huayi Brothers has laid out a number of projects in many parts of the country, including film town, film world, film city and cultural city. a number of projects in Changsha, Xichang and Zhengzhou have been under construction in the first half of the year, and Huayi Brothers reality Entertainment will usher in more projects to be started and completed one after another. On June 28, Huayi Brothers (Nanjing) movie town project officially started, which is the next city for the real-life entertainment sector.

as the first project in the Huayi Brothers brand authorization and live entertainment section, the Haikou Mission Hills Huayi Feng Xiaogang Film Commune, which opened in 2014, has exceeded 2 million visitors a year with only two blocks open. and set up film scenes and provide supporting services for many film and television works, including "Fanghua". It is closely followed by Huayi Brothers' first film theme park and China's first local film theme park project based on its own IP, Huayi Brothers Film World (Suzhou), which is set to open this year. The park has five major theme areas, bringing together seven high-quality Huayi Brothers films, such as "if you are the one", "Taiji", "Di Renjie Tongtian Empire" and so on, and restore and build real scenes in history for the film "eight hundred". The park is open to the public after filming, which not only greatly enriches the vitality of the film IP, but also brings the audience a seamless experience of "from screen to reality".

it is understood that Huayi Brothers has been laying out live entertainment since 2011, and is the earliest film and television entertainment company in China to lay out live entertainment business. Compared with most theme parks in China, Huayi Brothers, which started with the film business, obviously has more advantages in understanding and extending the content of IP. At the same time, Huayi Brothers' independent IP assets and the ability to continue to create new IP are also far ahead in the industry. More importantly, Huayi Brothers' real-scene entertainment business does not rely solely on movies, but integrates culture, film and television, finance, government, Internet, commerce and tourism resources with the integration of "original film IP+ local characteristic culture" to creatively create a film culture tourism industry with Chinese characteristics.

people in the industry believe that the real-scene entertainment business has the characteristics of scale effect, high flow of people and rich extension formats. Based on the layout of Huayi Brothers' large entertainment industry chain, real-scene entertainment can be used as the largest derivative of film and television IP, as well as as the shooting place of film and television works, and can also be used as an offline entrance for online diversion, thus providing more linkages among different sectors of Huayi Brothers business and forming synergy. Sharing the ecological dividend, after its development is mature, is expected to become the "cash cow" plate for the future development of Huayi Brothers.

layout Future Investment escorts Big Entertainment Ecology

in the first half of the year, the Internet entertainment and industrial investment sectors continued to make efforts. In June, Huayi Brothers completed the transfer of part of Yinhan's stake, helping Yinhan accelerate its capitalization. Through this transaction, Huayi Brothers not only recovers abundant cash that can be used for more yuan of innovative investment, but also continues to be linked with it at the business level through its 25% stake in Yinhan. At the same time, Huayi Brothers will also have the opportunity to share the greater benefits of the success of Yinhan capitalization in the future. During the reporting period, the company's investment heroes achieved good results in mutual entertainment, and the company has determined its income according to the proportion of investment. As the fourth largest business segment of Huayi Brothers, industrial investment has not only effectively smoothed the risk of fluctuation in the performance of the main business, but also made an important contribution to improving the main business matrix.

analysts pointed out that Huayi Brothers easily achieved a net profit growth of more than 40% in the first half of the year under the strength of the combination of "main business and industrial investment." as its major film and television works have been released one after another to lead to the strengthening of the entire film and television entertainment sector, brand licensing and the opening of a new park in the real entertainment sector continues to develop, Huayi Brothers' annual performance is worth looking forward to.

Edit: xiongwei