Roewe 550 drama marketing has once again become the new coordinate of marketing

& ldquo; du Lala, a southern woman with medium-to-high beauty; without special background, well-educated, achieved success through personal struggle, and grew into a top executive of the world's top 500 companies. & rdquo; in 2008, du Lala's Promotion, a book about the struggle of white-collar workers in foreign companies, became popular and became one of the best-selling novels in China in recent years, and then quickly became the white-collar desk of major companies & ldquo; workplace textbook & rdquo;. Recently, this best-selling novel has been adapted into a commercial play and officially appeared on the stage, in which the implantable marketing of Roewe 550 cars has become one of the bright spots, and many audiences have remembered the brand in the process of appreciation. and Roewe's drama marketing has also opened a new coordinate of fashion marketing in the industry.

du Lala is the first play by film and television actress Yao Chen, but her stage performance is still recognized by the audience, and her own sense of comedy integrates du Lala with the witty style of the play itself. The play takes the novel as a model and is full of romantic tenderness. Whether it is a freshman who is still crawling on the road to success or a manager who has been promoted to a stable position, who has not experienced stumbling on the road to work? Who has not been & ldquo; du Lala & rdquo;? Although du Lala is about the survival law of survival of the fittest in modern society, the whole play is not filled with the gunpowder of workplace competition everywhere, but shows in a romantic way & ldquo; du Lala & rdquo; how to grow from a novice in the workplace to play in a department & ldquo; Fox & rdquo;, finally woke up at the urging of her boyfriend and returned to the starting point of idealism.

if the ldquo; Furong woman & rdquo; in the Swordsman is an indispensable protagonist in du Lala, then another big name is Roewe 550. at the beginning of the play, du Lala said to her college boyfriend when he looked forward to his future life: & ldquo; as long as we work hard, we can buy a Roewe 550in less than two years & rdquo When du Lala and his female companion went to apply for the job, it happened to be SAIC Roewe; in the play, du Lala also introduced many of the advantages of Roewe 550 in the dialogue; at the end, Roewe 550 also appeared once. Almost every time the car brand appears, it will cause a burst of laughter, perhaps with both appreciation of the ingenious placement of the car brand and dissatisfaction with the relatively frequent placement of advertisements. But in any case, as a commercial drama, the implantation of the brand is understandable. In the whole play, du Lala runs through the whole script as an open line, while Roewe 550 conveys the brand value intentionally or unintentionally.

it is understood that this kind of marketing is not the first time to try it. In the drama "the Life and Survival of gorgeous office workers" starring Zhang Aijia last year, Roewe 550 has already tried soft implantation, but the range and effect are not as amazing as this. The person in charge of the drama cooperation of the brand said that they had done extensive research before the cooperation. & ldquo; We have done a detailed audience market analysis according to different regions, found their online and offline behavior habits, and found that the drama audience is an important potential customer of the automobile brand & rdquo;. Although the Roewe car brand plays a heavy role in the play, the author understands that the money invested by the brand is not much, which is almost incomparable compared to the film placement advertisement. As for the requirements for specific implantation, the person in charge said that there was no specific requirement for the number of dialogues to be implanted into the brand.

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