Who is behind the "Lingya Journey" and "Slam Dunk Master"?

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In the Chinese film market, road painting film and television has created miracles again and again. From "how to make Home" and "the Family of thieves" in the early years, to the Japanese animated films "Hello World", "Voyage King: red-haired Goji", "Tour of Bell Shoots" and "Slam Dunk Master" in the past two years, these films of different types and themes have successfully broken through under the operation of road painting, film and television, and achieved far more results than the market expected. In the nine years since its establishment, Road painting Film and Television has already developed into a top IP operator integrating content production, copyright, marketing, distribution and goods, with hundreds of IP marketing and operation experience. in today's new consumer era, Road Picture Film and Television has set its sights on the secondary market, and has created a new company, "GUGUGUGU", with the advantage of operating Japan's top IP for many years and establishing friendly and close ties with Japanese copyright holders. Face the public with a new brand image, promote the development of new business and new models, and bring new vitality to the industry at the same time. The new company "GUGUGUGU" will subvert the industry and create a new business model that integrates content, goods and interactive experiences, creating their own home and a brand co-created with fans.

Road painting Film and Television is committed to the investment, development, production, marketing, promotion and post-industrial chain development of imported film projects. By successfully managing the marketing and distribution of a number of imported films, we have developed a strong marketing team that understands IP, marketing, fans and commodities. At the same time, Road painting Film and Television has a long-term friendly strategic cooperative relationship with a number of Japanese copyright owners, thus winning the introduction right of Japan's top IP "Navigation King: red-haired GE Ji", "Suzuka Journey" and "Slam Dunk Master". During the announcement period, road painting film and television helped the film achieve far higher box office results than expected through the original new interactive experiential marketing distribution model. "Bell Shoots Journey" and "Slam Dunk Master" became the box office champion and runner-up of Japanese films in Chinese film history, respectively. Among them, "Bingya Journey" created a model of large-scale and systematic distribution of special events in China, attracting fans to go into cinemas again and again. In the end, the film earned 807 million yuan at the box office. In addition to animated films, road painting films and television also have eye-catching performance in live-action films. The 2018 Cannes Film Festival jury Award "Why to be Home" relies on the marketing team to break through the sinking market and has achieved box office results of 376 million yuan. Therefore, based on the accurate judgment of the market and the keen insight into the needs of Chinese audiences, road painting film and television has become not only the box office guarantee of imported films in China, but also the first choice of Japanese copyright holders.

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At present, Road painting Film and Television is the only top IP operating company in China to connect with new formats of movies, fans and commodities. In the promotion of "Slam Dunk Master", it created a shocking premiere in the unprecedented form of the game, which was not only reported by well-known media at home and abroad. What's more, it became an example for them to hold fan support cinema venues among fans. In the end, hundreds of cities joined forces, and tens of thousands of support cinema theaters emerged as the times require, successfully helping IP to go out of the circle. According to the previous experience of IP operation, Road painting Film and Television has felt the boundless enthusiasm of two-dimensional fans as the core participants for the integrated marketing of movies and goods. To establish a deeper emotional connection with two-dimensional fans and provide them with a platform to display their talents. Road painting Film and Television has set up a brand-new company, "GUGUGUGU". As Cai Gongming, chairman of Road painting Film and Television CEO and GUGUGUGU, said: "this will be a two-dimensional fan to find themselves, find their friends, realize their self-worth, and belong to their own home and brand."

In the future, "GUGUGUGU" will be committed to through in-depth cooperation with domestic and foreign copyright holders, driven by IP, integrate content, derivatives and interactive experience, serve the young audience with secondary users as the core, and provide them with a wide range of IP products to meet the practical value and emotional value of fans. As Cao Jia, co-founder of Road painting Film and Television and GUGUGUGU, said, "our core idea is to create a brand with fans, provide a diverse IP interactive experience for more second-dimensional fans, and eventually build our own Disney in China's second-dimensional and pan-second-dimensional fields." It is reported that "GUGUGUGU" will hold an exhibition of New Haicheng's latest film "the Journey of Bell Shoots" in December, which will indicate that "GUGUGUGU" is bound to get off to a good start. Look forward to the follow-up development of "GUGUGUGU", to bring more sincere content, goods and experience to the domestic QR.