The 14th Beijing Digital Film Forum held how the film industry embraces new technologies

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Xu Jia, deputy chief engineer of China Film Digital Production Base, Tao Jing, sound director of "Three Life III Ten Miles Peach Blossom", Wang Qi, CTO of Wanda Cinema Line, Steve Martz, global technical director of THX, vice president and general manager of Xperi, DTS parent company, Five guests including Lang Zhengwu, together focused on core content such as sound recording, production, and restoration, and talked to film practitioners and lovers about what contemporary films need...

on August 24-25, 2017, the 14th China Beijing Digital Film Forum was successfully held at the China Film Archive, where technical authorities from many units gathered to share the latest technology in the film industry and witness the power of science and technology to "influence the horizon." experts also discussed how films should embrace dazzling new technologies in the current technological innovation.

on August 24-25, 2017, the 14th China Beijing Digital Film Forum was successfully held at the China Film Archive. Technical authorities from many units gathered to share the latest science and technology of the film industry and witness the power of science and technology to "influence the horizon". Experts also discussed the current technological innovation. How to embrace the dazzling new technology in movies.

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< strong > the progress of film technology depends on the real demand of projection < / strong >

Digital shooting technology is constantly improving, are the numerous and complicated shooting forms a gimmick or do they have practical significance? The layman watches the hustle and bustle, the expert watches the way. All the moviegoers can perceive on the final picture is brightness, color and 3D effect. Among them, in addition to the projection terminal technology, photographers, lighting engineers, toners and so on all play a very important role. "Billy Lynn's halftime" made the market realize the charm of 4K and high frame rate, but at the same time, the market also voted out a wave of half-day travel brainless films, as "Transformers 5" box office word-of-mouth plummeted less than expected. a "Wolf Warriors 2" has made the chilly summer season boil again.

from shooting to screening, more and more technologies are available for the team to choose from; similarly, there are more and more projection genres for viewers to pick on. How to avoid technical worship and how to make a better connection between the film production process and the screening process has become the focus of this group's discussion. In the view of the participants, the progress of film technology does not depend on the breakthrough of the R & D team, but more importantly on the real and practical needs in the process of film production and projection. Movies are different from TV, buying tickets, taking seats, watching movies, and commenting. From the lights turned off to the beam of light projected on the big screen leaping in front of us, our focus is devoted to the whole process, and the viewing brings a height that can never be reached by other media. The story being staged on the big screen has become the heaviest part of this sense of ritual, perfect sound effects, delicate colors, and 120 minutes of focus on the screen, film is the most irreplaceable spiritual enjoyment of this era. In this discussion, the screen group includes Ma Ping, Deputy General Manager of China Film Digital production Base, Curt Belhmer, Senior Vice President of Dobly Vision content Solutions and Industry, Wang Yu, famous Chinese photographer and director, Domien De Witte, Strategic Marketing Manager of Barco's global film business, and Michael Keegan, Global Marketing Director of RED.

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< strong > good technology requires the joint efforts of the whole industry to establish and maintain standards. < / strong >

different from the visual impact of the screen, sound is more accustomed to linking the on-screen screen with the off-screen space. The technique of enriching narrative time and space is used to form an asynchronous alignment between the image and the viewer. At the same time, this kind of alignment is also more conducive to spread the creative intention of the director and arouse the resonance and thinking of the audience. It can be said that the emergence of sound directly changed the narrative way of the film and completed the transition from visual language to audio-visual language. Since the sound technology was applied to the film field, people's pursuit of sound texture has never stopped. The sound is full of imagination and theme of the film. "immersive" and "tears", the rich voice may not be able to save a film, but it can make a good film be regarded as a classic. The same venue conditions, the same sound system, the same film, but because of different sound performance will make a film "unique in color and art".

five guests, including Xu Jia, deputy chief engineer of China Film Digital production Base, Tao Jing, sound director of "three generations and Ten Mile Peach Blossom", Wang Qi, CTO of Wanda cinema, Steve Martz, global technical director of THX, and Lang Zhengwu, vice president and general manager of Xperi, parent company of DTS, work together around the core contents of sound recording, production and restoration, through their experience, technology, knowledge and perspective. It tells the film practitioners and lovers what kind of sound contemporary films need. At the same time, for the increasingly complex technology, several guests also put forward their own views, the blind pursuit of technical parameters can not improve the quality of the film itself, not to mention the audience in the process of watching the film experience. There are standards for good technology and good projection conditions, and the establishment and maintenance of standards require the joint efforts of the whole industry. At the end of the discussion in this group, the host and guests are also jointly calling on the Chinese film market to spontaneously and consciously establish and maintain our standard system, and jointly maintain the Chinese film that has just established confidence.

Edit: queenie