Xiangyuan cultural and entertainment sector encountered "trouble": the women's team was persuaded to quit and the game products ran aground.

the fusion of the three concepts of capital, acting star and entertainment culture once made Xiangyuan culture in the limelight. The reporter found that after the failure of performing star Zhao Wei's backdoor, the development of Xiangyuan culture in the Internet culture plate seems to be unsatisfactory.

original title: Xiangyuan culture and entertainment plate encountered "trouble": part of the game products of the women's group Astro12 ran aground

the integration of the three concepts of capital, performing stars, and entertainment culture once made Xiangyuan culture in the limelight. The reporter found that after the failure of performing star Zhao Wei's backdoor, the development of Xiangyuan culture in the Internet culture plate seems to be unsatisfactory.

at present, Xiangyuan Culture subsidiary Beijing Wanhao Wanjia E-Sports Media Co., Ltd. (hereinafter referred to as Wanjia e-sports) is facing bankruptcy liquidation, resulting in the impact that, on the one hand, several major game products that have made certain progress in research and development are facing "stranding"; on the other hand, the reporter learned that the domestic women's group Astro12, which is already a little popular, was suspended around September this year. And Xiangyuan Culture Internet culture plate another main operator, Xiamen Xiangtong Animation Co., Ltd. (hereinafter referred to as Xiangtong Animation) this year due to the failure to meet the 2016 performance commitment led to goodwill impairment and performance promise compensation.

< strong > Women's groups have been persuaded to quit at the end of September < / strong >

Xiangyuan Culture began to be widely distributed in the Internet culture section in 2016, such as games, animation, women's groups, and so on. In the field of collaborative layout in the field of subculture, Xiangyuan culture has opened up many hot links at one time, among which the women's group Astro12 has been quite active.

the agency of the women's group Astro12 is the second Constellation (Beijing) Entertainment Media Co., Ltd. Industrial and commercial data show that Xiangyuan Culture accounts for 60% of the total investment, while 10,000 e-sports accounts for 40%.

Mao Kankan, head of e-sports of Wanjia, told reporters that due to the developed media resources in Beijing, when Xiangyuan Culture set up a women's group, Xiangyuan Culture decided to put its scope of activities in Beijing. Wanjia e-sports, also located in Beijing, can play a role in helping management.

the women's team Astro12 itself also combines the elements of e-sports. Xiangyuan culture said that e-sports beauty anchors have become a scarce resource of the platform and are of great commercial value.

on December 13, 2016, at the investor briefing, investors asked about the development of the women's group Astro12 at that time. Xiangyuan Culture replied: "after returning from training in Japan, the women's troupe has begun to normally participate in some commercial performances and has been able to make ends meet." Mao Kankan also said that although it takes a long time and a lot of investment to develop an idol, the income and expenditure of the women's team Astro12 is not stretched.

on August 28th this year, the official WeChat account of the women's troupe Astro12 also announced the official launch of ASTRO12's new single "sixth sense". On Sept. 25, the official account updated Weibo for the last time and released promotional photos of the members of the women's group.

on November 2nd, the reporter found that the official website of the women's group Astro12 could no longer be opened, and then the reporter came to the office of his brokerage company and found that no one was working. Mao Kankan told reporters that with the deterioration of e-sports 's financial situation, although there was no news from the listed companies, the women's team business had actually been shut down by the end of September, and all members were persuaded to quit.

in this regard, the staff of Xiangyuan Culture Dong Secret Office only said, "We are shareholders and do not participate in the operation."

< strong > Wanjia e-sports 's five games ran aground < / strong >

Wanjia Culture entered the game field popular in the capital market in 2015. After the operation of the capital, as its second largest business segment, the game did not add color to the performance. In the first half of 2016, two new products, "Heart beating Warriors" and "Kyushu unparalleled" issued by e-sports, were discontinued less than a year after the start of internal testing.

2016 News shows that Wanjia e-sports is fully focused on the research and development of e-sports games, and it is expected that all five products will meet the launch standards in 2017, namely Emme Wars 2, Project TRC, Project Cat and Mouse and Uncle IP authorized to develop a relationship.

Mao Kankan told reporters that under the influence of many factors, such as poor financing and changes in publishers that had been negotiated, the above five games have not yet been officially launched.

Zhao Hui, director of e-sports products of Wanjia, told reporters that the progress of research and development of some products has reached 60% to 70%, and has been in constant contact with potential distributors. In his personal view, the future of the product is not optimistic, but as Wanjia e-sports is facing bankruptcy liquidation, these projects have been stranded.

in fact, Wanjia e-sports is not the only game operator. According to the reporter's incomplete statistics, there are about 12 game business subjects under Wanjia Culture, involving mobile games, page games and PC games. In the case of Xiangyuan Culture's revenue of more than 700 million yuan in 2016, although the gross profit margin of the game business is far higher than other projects, more than 80%, but the revenue accounts for only about 10%.

with regard to the operation of various sectors of listed companies, Xiangyuan Culture replied: "in the first three quarters of 2017, the Internet culture sector continued to strengthen the establishment of content advantages on the premise of stable channel advantages and animation advantages. Strengthen the game self-research spontaneity. In the first three quarters, Xiangyuan Culture's revenue increased by 8.44% compared with the same period last year, and its net profit increased by 11.19% compared with the same period last year. "

Edit: mary