Wanda's American cinema wants to build VR cinema, VR can fire again?

What'sNext to most people, VR may sound familiar but don't know much about it. Coupled with the rapid cooling of the VR market this year, it may take longer for VR movies to become as popular as 3D movies or IMAX.

What'sNext to most people, VR may sound familiar but don't know much about it. Coupled with the rapid cooling of the VR market this year, it may take longer for VR movies to become as popular as 3D movies or IMAX.

on December 28, 1895, in the basement of the Grand Cafe at 14 Capsin Road in Paris, a group of people were scared and fled by the "oncoming" train. This is the Lumiere brothers showing "the train entering the station". This day is considered to be the birthday of the movie.

for more than a hundred years, film projection technology has developed continuously, from 2D and 3D to the development of IMAX. Now VR may become the next new film showing form that brings subversive experience to the audience. Someone is trying to make this vision a reality. AMC, a US cinema chain owned by Wanda, recently signed a partnership with VR start-up Dreamscape Immersive to apply VR technology to some cinemas in the UK and the US.

AMC led a $20 million round of financing for Dreamscape Immersive. the $10 million of this investment will be used to build six DreamscapeVR experience centers in the United States and the United Kingdom over the next 18 months, some of which will be rebuilt in AMC's theaters and others will be rebuilt. Another part of the money is used for the creation of VR content to meet the needs of the VR experience in cinema.

Dreamscape uses motion capture technology developed by Artanim, a Swiss company, which allows multiple people to interact in the same virtual reality environment. It is reported that up to six people can experience it at the VR cinema in Dreamscape.

as early as 2016, Dreamscape demonstrated this technology at the Sundance Film Festival. Users have to wear micro sensors all over their body, and they also have to carry a plastic backpack covered with sensors. The backpack contains a computer that transmits wireless signals. Finally, the motion capture is completed through the Vicon infrared camera in the room. According to TheVerge, in the process of experiencing Dreamscape, the virtual torch in hand is turned into a baseball bat, and the scene is switched to a baseball game, where you can really feel the impact of the ball when hitting baseball, but in fact, this "baseball" does not exist.

Dreamscape indicates that the future VR cinema will introduce a system that can enhance the user's sense of touch, including tactile floor, fan, smell and a large number of motion tracks. Each VR cinema provides users with 16 feet x 16 feet (4.8m x 4.8m) fenced space, while guiding players away from things they can't touch, enhancing the sense of immersion in the experience.

in fact, the background of Dreamscape is not simple, it can be said to be the back garden of Hollywood VR film and television. Take a look at the A-round investors of Dreamscape: Warner Bros., MGM, 21st Century Fox, IMAX, and the famous Hollywood director Spielberg, are all important in Hollywood.

in addition, Dreamscape also brings together many heavyweights in Hollywood. CEOBruceVaughn was once the chief creative director of Disney's Fantasy Project, responsible for the design and construction of Disneyland. Hollywood soundtrack master Hans Zimmer will act as the music consultant for Dreamscape, who will be responsible for the soundtrack in Dunkirk. Gore Verbinski, director of the Lord of the Rings series, and Walter Parkes, director of the former DreamWorks film business, will also hold important positions in Dreamscape.

it can be said that Dreamscape Immersive is burdened with Hollywood's attempt at VR technology. CEO Bruce Vaughn said: do not put users as actors in the movie scene, let them experience the real world of the virtual world, and integrate into the world to get their own unique experience. This is what I learned from Disney.

actually integrating the interactive experience of VR into the cinema is nothing new. The VOID has previously worked with Disney, Lucasfilm and ILMxLab to integrate the experience of Star Wars: the Secrets of the Empire into Disneyland. IMAX already has its own VR experience center, and this year it also piloted China's first IMAX VR experience center in Shanghai.

for AMC whose revenue is lower than expected because of the downturn in the North American summer vacation, there is no doubt that the VR experience Center will become a new source of income. AMC CEO Adam Aron believes that this form of film expression resonates well with the audience. AMC's first VR Film experience Center is expected to officially open at Westfield Century City Mall in Los Angeles next year.

but to most people, VR may sound familiar but don't know much about it, and with the rapid cooling of the VR market this year, it will take longer for VR movies to become as popular as 3D movies or IMAX.

Edit: mary