Chinese movie IP starts reverse output mode. Foreign netizens can catch up with Chinese dramas.

Chinese film and television IP has officially launched the reverse output mode. In the future, foreign netizens can also catch up with Chinese dramas.

A few days ago, Youku announced that the overseas distribution rights of the homemade drama "the murder in the Night" had been bought by Netflix, thus becoming the first domestic online drama to be officially broadcast on a large scale overseas. Coincidentally, Netflix has just spent a lot of money to buy the two-year global exclusive rights of the animated film the Bubble Mermaid. Chinese film and television IP officially launched the reverse output mode, in the future, foreign netizens can also catch up with Chinese dramas.

< strong > case theme "Interface" overseas users < / strong >

the news that "pursuing the Killer in White Night" was bought by Netflix was revealed by Yang Weidong, rotating president of Alibaba Culture and Entertainment Group and president of Dayouku Business Group, at the Fifth China Internet Audiovisual Conference. Since its launch, White Night has enjoyed a high reputation, with a Douban score of more than 9.0. it ended with more than 4 billion views, and then was bought by Netflix and pushed to the international market. In fact, this "Night Hunt" is just a microcosm of Youku's super series strategy and business development into the fast lane in the past six months.

in April this year, Yang Weidong put forward the concept of "super series" for the first time, using influential IP, charismatic creators and film-level production as the measure of super series. The super series will have more innovations and attempts in the theme type and business model, and the future Chinese seasonal drama model will also be explored through these two types of dramas. Prior to this, Youku released a number of blockbuster episodes in 2018, including Tang Wei's return to the small screen after many years, "Princess of Daming", as well as dozens of super IP dramas such as "Imperial Industry" and "Kyushu Ethereal record". "it is pushing the audio-visual industry into a new era," he said. "

it is worth mentioning that, as one of the top 10 streaming media giants in the world, Netflix has also bought domestic TV dramas with obvious Chinese characteristics, such as the Legend of Zhen Huan and the Qin Empire. "White Night" is not only the first domestic online drama purchased by Netflix, but also the beginning of domestic content in a real sense with international targets, because in terms of content, crime themes and shooting techniques will greatly reduce the understanding obstacles for overseas users.

< strong > Bubble Mermaid goes to the world market < / strong >

for Netflix, getting more excellent film and television IP also increases their competitive weight in the international market, especially animation IP. In August, Disney abandoned Netflix and suddenly announced that it would launch two digital streaming services. Under the heavy pressure of the huge Disney into streaming media, Netflix is not willing to do streaming media only, it wants to become a "Disney". Therefore, excellent animation IP is exactly what Netflix yearns for.

Netflix's first work in China is Shanghai Today's 26-episode animated film "Bubble Mermaid." Mr. Zhang Tianxiao, chairman of Shanghai Today Animation, revealed that the work will be officially launched at Netflix in June next year. It is understood that Netflix bought the global exclusive rights to this cartoon for two years at several times the regular price. The reason why Netflix is willing to pay a high price is because Netflix intends to participate in the production of today's animation follow-up works. Zhang Tianxiao said that Netflix has invested in the production of Bubble Mermaid 2.

in fact, "the Bubble Mermaid" is not today's first animation to the world, the previous "Chinese Boy" has won a good reputation in the world. Zhang Tianxiao believes that their work can be valued by Netflix and recognized internationally, mainly because of the internationalization of the production team, "which makes it easier for the work to be accepted by other countries." In addition, they have a group of reserve talents to consolidate the future. "We work with the Film Academy to tell them the most cutting-edge animation technology." For example, traditional animation requires six processes, but now in the digital age, five of them have been simplified to one. Mastering these technologies is not only helpful to students' employment, but also saves production costs, making our works more competitive. "

in addition to the promising future in animation production, Zhang Tianxiao said that he also needs to develop and make good use of his own IP to make animation derivatives bigger and stronger and push them to the world market.

Edit: mary