Wanda introduces Hollywood entertainment marketing resources to create the largest film service ecosystem
On March 31, 2016, Wanda Cinema Media Film Entertainment Marketing Summit was held as scheduled with the theme of "Building a Great Screen Ecology". The Summit gathered together Chinese and American film industry elites, entertainment marketing pioneers and Chinese first-tier brand leaders to put forward a new concept of cross-border integrated marketing of film entertainment from a global perspective, and deeply explored the infinite possibilities of cooperation between film and commercial brands. On March 31, 2016, Wanda built a new landmark for film entertainment marketing.
on March 31, 2016, the Wanda Cinema Media Entertainment Marketing Summit with the theme of "Building the Great Ecology of the screen" was held as scheduled. The summit brought together Chinese and American film industry elites, entertainment marketing pioneers and leading figures of China's first-tier brands, put forward the new concept of cross-border integrated marketing of film entertainment from the perspective of globalization, and deeply explored the infinite possibilities of cooperation between films and commercial brands.
< strong > the new trend of" entertainment integrated marketing "< / strong >
Mr. Zhang Genming, CEO of Wanda Cinema Media Fashion Film
Mr. Zeng Maojun, President of Wanda Cinema
Mr.Rob Moore
legendary Oriental Pictures CEO Mr.Peter Loehr
Edit: vian