Interest in social networking leads to the resurgence of mobile K songs, traditional KTV faces subversion and challenges

the APP, the mobile phone of "singing for all", has attracted 460 million users in the past three years. Not only do young people like it, but even square dancers and aunts are "obsessed" with it. Backed by Wechat and QQ's powerful "friend" resources, the app turns singing into a new kind of interest, social and entertainment interaction. The traditional KTV, which has been greatly impacted in recent years, has to face more severe challenges again.

A mobile phone and a mini microphone can enjoy a singing experience comparable to the KTV box in the neighborhood square or even the living room of the home; if you sing well, you can become the "champion" of your moments; even if you are tone-deaf, you can be a "Mac bully" with the help of technology. At a time when all kinds of singing software are lost, APP, a mobile phone called "singing for all", has attracted 460 million users in the past three years. Not only do young people like it, but even square dancers and aunts are "obsessed" with it. Backed by Wechat and QQ's powerful "friend" resources, the app turns singing into a new kind of interest, social and entertainment interaction. The traditional KTV, which has been greatly impacted in recent years, has to face more severe challenges again.

< strong > makes you sing better than you thought. < / strong >

Don't think that only amazing singing skills can make you sing in front of your friends. Recently, many people have found a lot of "Mac bullies" among their friends on moments and QQ, and some people upload a song they sing from time to time. Among these "discordant" people, there are not only high school students, college students, white-collar workers, but also grandparents who used to love square dancing and gray-haired grandparents.

when going to KTV to sing, people sometimes suddenly get stuck in their memory and can't remember how to start the first sentence of the song. The national singing software has set up a rather intimate small function, "the first sentence to help sing", which has solved this small pain point very well. In order to make it easier for you to record a perfect song and share it with your friends, you can also re-sing a few unsatisfactory sentences. For Japanese, Korean and other songs, the system also creatively gives Roman sounds with auxiliary pronunciation under each lyric. As long as you sing along like Pinyin, "Foreign language Blind" can also sing foreign language songs decently.

with the help of technology, the threshold for singing is getting lower and lower. Even people who are tone-deaf are not insulated from singing. In national singing, users can read a paragraph of text, and the software will turn the insipid language into a rhythmic and dynamic rap. "you may not imagine that there is not a Mac in the whole product team. They are all the kind of people who are hiding in KTV. But because of this, our products can make people who are not so good at singing fall in love with singing. " Zhang Wei, head of the national singing operation, said.

< strong > singing socially from the box into the mobile phone < / strong >

" does no one control the whole people singing? My father has become addicted, which has seriously affected the father-daughter relationship! " A few days ago, Liu Ya, a white-collar worker, posted such a status in her moments, teasing her father, who was "addicted" to singing.

Liu Ya's parents are infatuated with national singing recently. Every day after work, when Liu Ya wants to have a video chat with her father, who is far away from home, the request for a video call is always rejected. "I record songs at night and go live. Contact me during the day!" Liu Ya's father told her.

three or four years ago, mobile singing apps such as singing bar and Teana singing were all the rage among white-collar workers and other groups. Since then, traditional KTV and online singing platform marriage, mini KTV appeared, more and more people lost from the KTV box. However, the limelight of these singing tools did not last long.

"the people who follow each other in the software are strangers and friends. After singing, there is no feedback, and no one can play together." "I've almost finished all the songs I can sing, and then I'm not interested in it." Some users who have frequently used this kind of singing software explained to reporters why the trend of singing software gradually "receded".

because national singing is an internal entrepreneurial product of social giant Tencent, people can import Wechat and QQ friends as singing friends with one click. Singing can no longer "talk to themselves" and can get the attention of many friends in real time. In addition, people can sing duets and record choral videos with these friends, and create online singing competitions with like-minded singers. "I didn't expect that the boys, who usually look so weak and low-key, sing with such a strong aura." After hearing a song sung by a male colleague in the moments, Xiaowen, a white-collar worker, could not help but take a fresh look at him. "the work is too busy, the unit rarely organizes offline activities, it is quite interesting to listen to colleagues sing on the mobile phone during the work break, and there will be more common topics when we meet in the future." Xiaowen said.

< strong > New Technology injects kinetic energy into mobile phone singing < / strong >

Family reunion in the living room, turn on the karaoke machine, you sing one by one. More than a decade ago, home cinema sprang up in some well-off families. Now, the scene is expected to return. Scan the code and order a song on the TV screen with your phone, and the song you ordered will appear on the TV screen-all you need to do is connect the TV screen to a small intelligent speaker with singing function built in. The person in charge of national singing revealed that the singing product with a combination of software and hardware is under internal testing.

the diversity of song types has also become an important reason why mobile phone singing has become popular among all age groups. For example, users can find not only the most popular popular songs here, but also the minority two-dimensional hit song "Wind Chaser" and "non-Emirate" loved by the student party and the young. Middle-aged and elderly people can also find familiar military songs such as "Green Flowers in the Army", modern Beijing Opera "Shajiabang", Yue Opera "Liang Shanbo and Zhu Yingtai" and so on. The latter can hardly be found on the singing software a few years ago.

data show that among the national singing users, users over the age of 30 account for 15%. In fact, through self-upgrading to attract the middle-aged and elderly to become "fans", new technologies and new products and services in the mobile Internet era have changed from serving young people to benefiting all ages, middle-aged, young and old. It has also become an important reason for mobile phone singing to regain its vitality.

Edit: mary