Who will be the biggest winner in the "most crowded" National Day festival in history?

the curtain of this year's National Day is about to begin, and 12 films, including "Sky Hunt", "British duel", "Sewing Machine Band" and "Iron fist of Shame", will also hit theaters across the country.

the National Day is about to begin this year, and 12 films, including "Sky Hunt", "British duel", "Sewing Machine Band" and "Iron fist of Shame", will also hit national cinemas one after another. On the big screen, there is a competition for 12 films at the box office; behind the big screen, there is a market competition for all the domestic movie bosses. So, who will be the biggest winner in this National Day stall, which is called "the most crowded in history"?

< strong > the last fight of the year < / strong >

reporter statistics found that from September 29 to the end of the National Day, a total of 12 domestic films have landed in major cinemas one after another, and this is the result of three films choosing to withdraw from the National Day stalls, which means that at least one new film is released every day. From the point of view of the release time of the film, almost all films choose to face the audience in the three days from September 29 to October 1, of which September 30 is the most concentrated, with five films being released. The theme of the film also includes many types, such as military, comedy, youth, love, crime and so on.

what also attracts attention is that these 12 films are also a battlefield for film and television tycoons to compete for market share and box office. Through preliminary statistics on the producers and co-producers behind the release of the film, the reporter found that at least 30 companies were involved behind the more than ten films, including not only state-owned film enterprises such as China Film Co., Ltd., Shanghai Film (Group) Co., Ltd., but also private film and television enterprises such as Bona Film, Wanda Film and Television, Ruyi Film and Television, Xinli Media, Letv Film and other private film and television enterprises. In addition, there are cat's eyes, ticket shopping and other companies that started with ticketing.

in order to get better market response during the National Day holiday, various film and television tycoons have already carried out continuous layout around the projects they are involved in. Among them, take "Shame Iron fist" as an example, the film has started pre-sale activities on major ticketing platforms since September 15, and the ticket price starts from 9.9 yuan. The concessionary ticket price allows the film to lock in a lot of box office in advance. Data show that the pre-sale has exceeded 10 million yuan. Other films are not to be outdone, not only holding various activities including premiere ceremony, road show, media field, etc., but also constantly releasing posters, trailers and theme songs in an attempt to win a high volume of topics and influence.

people in the industry believe that the National Day holiday is longer, which brings more space to the film market. And there are no Hollywood blockbusters during the National Day holiday, which means that domestic films can avoid fierce competition from Hollywood blockbusters, and at the same time, after the National Day holiday, until the arrival of the Lunar New year, the domestic film market will be relatively cold. Therefore, in order to impact this year's performance, various film and television listed companies will make a last-ditch effort in the National Day holiday.

< strong > whether Wanda Film and Television can secure victory < / strong >

professionals believe that in recent years, the number of films shown in the National Day holiday has increased year after year, from single digits to more than a dozen, making the competition at the box office more fierce, and if the quality of the films shown is mediocre, even if the film is in the National Day file, audiences will no longer have a choice at the box office.

in the face of the current market situation, who can win the first place in this year's National Day, has attracted wide attention both inside and outside the industry. According to the current number of projects laid out by various film and television companies during the National Day holiday, most companies have only 1-2 films on the market, but Wanda Film and Television has launched five films in one go. According to public information, Wanda Film and Television has participated in the Sewing Machine Band, the Iron fist of Shame, the Battle of England, the Heavenly Palace of the brain and the roaring Youth, and these films have brought together a number of big-name stars and have generated a high volume of topics. So, will Wanda Film and Television be the biggest winner of this year's National Day?

from the point of view of the number of films involved, Wanda Film and Television covers more projects, including well-known works, which is the advantage of Wanda Film and Television in the fierce competition in the National Day film. in addition, the cinema resources owned by Wanda Group can also help the promotion and distribution of related films, so it is expected to get a better return on income. However, on the other hand, there is still a high risk in the domestic film market at the present stage. In order to avoid the risk, some companies will choose to cooperate with a number of companies to reduce their own risk by diversifying the investment of the film. Even if the relevant films meet the box office expectations, the profits will also be diluted because of the proportion of investment diversification. By contrast, if a film focuses most of its investment on one company, once the film becomes popular, the company will reap a very promising profit. and is likely to exceed the profits of other companies that choose to diversify their investments in multiple films.

people in the industry believe that although there is a large market space in the National Day holiday, and there will be films with better performance at the box office, at the same time, there are bound to be accompanying films, and there have been situations in which films were suddenly cold or dark horse films appeared before. it is still unknown who will finally take the top spot in this war.

< strong > content + accurate marketing is indispensable < / strong >

the film market has always been the object of great concern of capital from all walks of life, especially facing the slowing down of box office growth in recent years. Rao Shuguang, secretary general of the Chinese Film Association, believes that many practitioners believe that the seemingly sudden slowdown in the growth rate of Chinese films from 2016 will appear sooner or later, and that it is not a bad thing. On the contrary, growth of nearly 50 per cent in 2015 is irrational. Although the current box office growth rate is not as fast as the rapid pace of the previous two years, not all films are unable to get better box office performance. For example, "Wolf Warriors 2," which was released in the summer, has now earned 5.66 billion yuan at the box office, ranking first at the domestic box office, which means that there is still room for viewing in the domestic film market, and the key lies in the content quality and project operation ability.

"the phrase 'content is the key' continues to ring in the film industry, and more and more people are more and more aware of the importance of content, but it is not enough to realize that it is not enough. it also needs to reflect, adjust, learn, improve professionalism and experience, so as to master the ability to control the content," Xu said. "in addition, operation is also one of the keys. For example, the promotion and marketing of the film needs to be able to reach the target audience as accurately as possible, adopt the most appropriate promotion method, including roadshow, premiere ceremony, audience interaction and other links, and need to carry out market analysis. in this way, we can not only maximize the publicity effect of the project, but also avoid wasting resources and costs because there is no goal blindly. "

it is worth noting that as of September 24, the country's total box office this year has reached 42.1 billion yuan. Some practitioners believe that this is still 3 billion yuan away from the box office of about 45.4 billion yuan for the whole of 2016, and if the box office performance is better in the coming week and during the National Day period, it is also possible to achieve last year's box office results in that period.

in Rao Shuguang's view, the strategic opportunity period of Chinese film has not come to an end, but has entered a new stage and a new period. The "original capital accumulation" and "barbaric growth" of the development of China's film industry have come to an end. Specialization, professional wisdom and professionalism may become the decisive factor and decisive force in the development logic of China's film industry.

Edit: mary