Top 10 key tasks of the "Qinglang" series of special actions in 2022

This article is transferred from [CCTV news client]
Sheng ronghua, deputy director of the state Internet Information Office, introduced that the "Qinglang" series of special actions in 2022 focused on the rectification of problems with wide impact and great harm, including 10 key tasks:
First, the special action of "Qinglang · cracking down on chaos in the field of webcast and short video" comprehensively cleaned up all kinds of illegal webcast and short video such as "color, ugliness, weirdness, fake, vulgar, gambling"; Strictly regulate the behavior of passion reward, high reward, inducement reward, minors reward and so on; Resolutely curb the phenomenon of infringing on minors' rights and interests by borrowing minors to make profits and creating "online celebrity children" through live broadcasts and short videos; Comprehensively rectify the illegal comeback of bad performers and illegal reincarnation of blocked accounts; Severely punish all kinds of bottomless traffic such as sneak shooting, chat-up harassment, and fictitious suicide, and carry out illegal liquidation; Resolutely rectify the behaviors of creating false popularity and false cargo volume in the live broadcast room, and creating false traffic in short video accounts; Severely crack down on marketing fraud by concocting vulgar emotional plots, harvesting the flow of the elderly.
Second, the special action of "Qinglang · MCN organization information content chaos rectification" focuses on the rectification of MCN organization and its account number, which concoct and stir up the hot spots of public opinion, cause group confrontation, deceive and mislead netizens, publish vulgar information, use minors for profit and other illegal acts. Urge key website platforms to establish a hierarchical management system for MCN institutions, clarify the standards and responsibilities of MCN institutions' information content business activities through the platform MCN institution entry agreement, strengthen daily supervision, regularly carry out training, strengthen information disclosure, establish special reporting and acceptance channels, and strengthen illegal disposal.
The third is the special action of "Qinglang · cracking down on Internet rumors", which comprehensively clears up rumor information related to political economy, cultural history, popular science and other fields, labels it and makes it clear. Compact the main responsibility of the website platform, and strengthen the identification of all kinds of information generated by sensitive fields and sensitive events; Timely verify the information without authoritative sources that has great influence and wide dissemination. Establish a traceability mechanism, and seriously investigate the relevant responsibilities of the platforms and accounts with first-time, multiple and serious circumstances. Establish and improve the working mechanism to control Internet rumors.
Fourth, the special action of "Qinglang · 2022 summer minors' network environment remediation" focuses on creating a healthy, safe and clean network environment for minors, focusing on cleaning up bad information that affects the physical and mental health of teenagers and hinders teenagers' online learning, and focusing on remediation of network chaos involving minors; Urge the website platform to further improve and promote the youth model.
Fifth, the special action of "clean up and rectify the chaos of application information services", combined with the revision of the regulations on the management of information services for mobile Internet applications, focuses on the source control while cleaning up all kinds of illegal and bad information, urges and guides applications to strictly control and quickly deal with all kinds of accounts, and urges and guides distribution platforms to strictly control and quickly deal with all kinds of applications; Pay close attention to important traffic entrances, comprehensively standardize key links such as application function operation, activity design and content production, and resolutely curb all kinds of chaos; Take the application content audit and distribution platform on-board audit as the starting point, compact the dual main responsibilities, strengthen daily supervision, and promote the formation of a management chain of "platform management program, program management account".
Sixth, the special action of "Qinglang · standardizing the order of network communication" aims at the key production and communication platforms of online news and information, and carries out the special rectification of standardizing the order of network communication in stages. We will strengthen the governance of the source of online news and information dissemination and ensure the guidance. Strictly crack down on the illegal acquisition and editing, over range reprinting, tampering with news headlines, illegal push pop-up push and other behaviors of key communication platforms. We will deepen the governance of the chaos of "We Media" related news and information network communication, and focus on cleaning up illegal accounts and information. Focus on solving the prominent problems that mobile browser, website navigation and mainstream tool applications disrupt the order of news and information network communication.
Seventh, the special action of "Qinglang · 2022 algorithm comprehensive governance" implements the main responsibility and series of management requirements of the Internet enterprise platform in the "Internet information service algorithm recommendation and management regulations", urges key Internet enterprise platforms to rectify the problems of "information cocoon" and "algorithm discrimination" brought by the unreasonable application of algorithms, and actively uses algorithms to promote socialist core values, Create a clean and positive cyberspace.
Eighth, the special action of "Qinglang · 2022 Spring Festival Network Environment Remediation" focuses on the platform links and service types that are frequently used by the people during the Spring Festival, focuses on solving the network ecological problems that affect the online appearance and strong public response, focuses on the remediation of chaos such as online violence, wealth display and money worship, feudal superstition, and creates a civilized, healthy, festive and peaceful Spring Festival online public opinion atmosphere.
Ninth, the special action of "Qinglang · cracking down on traffic fraud, underworld public relations, and online water army" will further focus on key platforms, links, sections, and product functions, strictly control the recruitment and promotion of drainage information of water army, strengthen the investigation and punishment of illegal account groups, strengthen behavior analysis and correlation processing, optimize the list scoring function, standardize the behavior of exploring stores and planting grass, strengthen the transfer of clues and information sharing, and improve the cross department and cross platform linkage disposal mechanism, Carry out special supervision and "look back" in a timely manner to prevent problems from rebounding and repeating.

10. The "Qinglang · special rectification action on the operation of Internet user accounts" will resolutely deal with fake, counterfeit, fabricated names and logos of party, government and military organs, enterprises and institutions, news media and other organizations to confuse the truth with the truth and mislead the public; Strictly deal with accounts that use current political news, social events and other "hot spots" to exaggerate hype, and publish "headline party" articles to incite netizens' emotions and amplify group anxiety; We will strengthen the management of abnormal fan growth of online celebrity accounts, strictly clean up "zombie" fans and machine fans, and resolutely crack down on unnatural fan growth by hiring water troops and malicious marketing, so as to ensure the authenticity and effectiveness of fan account identities. (CCTV reporter Zhang Sai, Huang Yichen, Yuan Bin)