Ali and Tencent's first ice-breaking cooperation made it easier for users to ignore Netease

the mode of "exclusive agent + sublicense" is the inevitable trend of the development of online music, and the era of exclusive copyright of online music may come to an end.

if you listen to May Day's songs, you have to go to Xiami. Jay Chou must be a music App owned by Tencent. Users have to download several music apps and "explore" among the various App. Since yesterday, this pain point is expected to be improved. On September 12, Tencent Music Entertainment Group Group and Ali Music jointly announced that the two sides have reached a cooperation in copyright transfer, and the number of music libraries converted by the two sides is more than one million. The reporter uses the APP of the two companies to find that the mutual authorization cooperation between the two sides has been carried out.

Zhu Jia, editor-in-chief of the Cultural Industry Review, said in an interview with reporters that the mode of "exclusive agency + delegation" is the inevitable trend of the development of online music, and the era of exclusive copyright of online music may come to an end.

what hurts the most in the cooperation between Ali and Tencent is NetEase Music. NetEYun Music was sued by Tencent in August for copyright infringement, while Tencent Music suspended the license of NetEase from some music libraries. On September 12, Tencent Music said in an interview with the reporter that the status of music with NetEyun has not changed at present, and copyright cooperation has been discussed.

< strong > the two sides have reached cooperation on copyright delegation < / strong >

it is understood that this time Ali Music Group and Tencent Music Entertainment Group Group reached a cooperation in copyright delegation. In terms of specific exchange of music libraries, Tencent Music Entertainment Group Group transferred the three major global record companies, namely, Global, Warner and Sony, as well as YG Entertainment, Jewell Music and other high-quality music copyright resources to Ali Music. At the same time, Ali Music exclusive agents of Rolling Stone, Huayan, believe, Atlanta and other music rights have also been delegated to Tencent Music Entertainment Group Group.

the reporter found that songs by singers such as May Day and Lin Yoga are on the shelves on platforms such as QQ Music, KuGou and Kuwo music, while the works of singers such as Jay Chou and Li Yuchun can also be listened to on shrimp rice.

people in Tencent Music revealed in an interview that the cooperation negotiations with Ali Music have been going on all the time, and the process is relatively long, and this time it has finally come to a conclusion. The cooperation between the two sides plays a positive role in promoting the legalization of China's music market and facilitates users.

in the specific form of cooperation, people from Tencent Music told reporters that the cooperation should be carried out in a sub-authorized cooperation mode and be replaced and purchased according to the evaluation price of the music library, and the number of cooperative music libraries is more than one million.

in April this year, the 2017 China Internet copyright Industry Development report released by the National copyright Administration showed that the online digital music market is divided into three parts. Tencent has three major products, namely QQ Music, KuGou Music and Kuwo Music, which account for more than half of China's online music market. Baidu's music business is merged with Taihe Music Group, and Xiami Music and Tiantianmei Music are integrated to form Ali Music.

2016 online Audio Industry Research report shows that in terms of music library capacity, Tencent's QQ Music, KuGou Music and Kuwi Music together occupy 90% coverage, while NetEase Yun Music ranks second with 70% coverage. Ali Music's Xiami Music ranked third with 20% coverage. On the other hand, although there are many copyright resources in hand, how to realize it has also become a kind of pressure, and the huge exclusive copyright expenditure drives the platform to look for more hematopoietic capacity.

Zhu Jia told reporters that through multi-party cooperative distribution, sharing copyright costs and rational distribution and allocation of high-quality music resources, the problem of content supply of some music platforms can be easily solved. The dispute between Tencent and NetEyun Music in the previous stage may also be the catalyst for cooperation between the two sides.

< strong > copyright-restricted NetEYun Music < / strong >

unlike Ali Music and Tencent Music, which directly purchase music rights from record companies, NetEase Yun Music accounts for a large proportion of its content by purchasing sub-licenses from Tencent and other companies. The cooperation between Ali and Tencent is also conducted in a sub-authorized cooperation mode.

earlier in August this year, the songs of some singers from South Korea, Hong Kong and Taiwan could not be played normally on NetEase Yun, and some of the tracks were "grayed out" and could not be played. The reporter found that as of September 12, it still could not be played normally. Tencent Music told reporters that the state of cooperation with NetEyun Music has not changed, and copyright cooperation has been discussed.

NetEase Yun Music said in a statement on its official Weibo on Aug. 10 that the removal of the song had nothing to do with money, that he was not short of money, and that the Cloud Music team was actively negotiating copyright transfer with Tencent Music. NetEyun Music said that the impact of the music library is on the order of 1%, and the reporter found that this 1% is just related to the works of well-known singers.

in its reply to the reporter, Tencent Music said that NetEase Music infringed the content that did not reach copyright cooperation, including Wu Yifan's "6" and other songs exclusively enjoyed by Tencent Music. A lawsuit has been filed with the Shenzhen court and the license of some cooperative songs has been suspended.

Zhu Jia told reporters that copyright has always been a problem for NetEYun Music, and the cooperation between Tencent and Ali will increase NetEase's business pressure to a certain extent. However, Tencent is also under pressure because NetEase Cloud has a good base of music users, and if it has a license, Tencent may face competition from a non-exclusive copyright advantage.

Zhu Jia believes that the copyright cooperation between NetEase and Tencent should eventually be negotiated, and price is the main controversial issue.

NetEase Yun Music has appeared as a dark horse in recent years. In April this year, NetEase Yun Music announced that it had recently completed round A financing of 750 million yuan. after this round of financing, NetEase Yun Music was valued at 8 billion yuan. In the user population, has also maintained a high-speed growth trend. "feelings" has become a distinct label of NetEase Yun's music, but it has been stuck in the neck by copyright.

Dong Jun, an industry observer, said in an interview with reporters that copyright is a means of competition, but not a means of operation. The monopoly of copyright will certainly suppress competitors, but in the long run, healthy operation still needs mode innovation, and copyright is only the competition in the primary stage.

Edit: mary