"Escape" touches regulatory red lines, analysts are optimistic that it will not be banned

the General Administration believes that there is a large amount of bloody violence in this kind of games, which is similar to the setting of the game experience and survival concept of the ancient Roman Colosseum, and seriously deviates from the socialist core values and the traditional cultural habits and moral norms of the Chinese nation. it is not conducive to the physical and mental health of young consumers.

Last week, a news about PLAYERUNKNOWN'S BATTLEGROUNDS not only aroused doubts among Chinese players, but also made the world pay attention to PLAYERUNKNOWN'S BATTLEGROUNDS's fate in China.

on October 27th, the Game Publishing working Committee of the China Audio, Video and Digital Publishing Association said that the competent department of the State Administration of Radio, Film and Television explicitly takes a negative attitude towards games such as "PUBG: PLAYERUNKNOWN'S BATTLEGROUNDS" that encourage killing and achieve their ultimate goal simply by killing the roles played by other players.

the General Administration believes that there is a lot of bloody violence in this kind of games, which is similar to the setting of game experience and survival concept in the style of the Colosseum in ancient Rome. it seriously deviates from the socialist core values and the traditional cultural habits and moral norms of the Chinese nation, which is not conducive to the physical and mental health of young consumers. Therefore, the committee recommends that domestic game companies should not develop and introduce such games, and it will be difficult for them to obtain a license to publish and operate. At the same time, it is not recommended to test such games to attract users, saying that e-sports and the live broadcast platform are not suitable to promote them.

PLAYERUNKNOWN'S BATTLEGROUNDS's Chinese players already account for 40% of the total players, which makes the whole gaming industry pay close attention to whether nearly half of the population can continue to play.

analysts from Niko Partners predict that China is unlikely to ban the game. The reason given by them is that PLAYERUNKNOWN'S BATTLEGROUNDS's current sale in Steam is actually in a "grey area" that has not been formally introduced, but if regulators want to completely suspend game sales, they must block the entire platform. "it is important to point out that Steam may indeed be blocked in the future, but it is still running today. And Tencent is operating Steam's competitive platform WeGame, any change in regulations will actually affect Tencent. "

Tencent has acquired a stake in developer Bluehole5%. If Bluehole wants to obtain a formal license for the publication and operation of the game in China, it must work with Tencent, a local partner, to make adjustments to the game to meet the relevant laws. Just like when CS:GO entered China, Perfect World localized the game "harmony", such as turning blood from red to black.

in addition to Tencent, which has almost become a community with a shared future in China, there are many other manufacturers who have taken a ride in PLAYERUNKNOWN'S BATTLEGROUNDS's category, all of whom are launching their own PLAYERUNKNOWN'S BATTLEGROUNDS model and mobile games (Tencent, Xiaomi, SnailGames, etc.).

"Radio and television is unlikely to ban it completely. In particular, there are many other similar shooting games that have existed for many years. We believe that radio and television will be more stringent in giving them operating licenses to ensure that they comply with the laws and regulations, so some games with more 'fake' violent effects, such as "Fortnite", will be better. "

but when you think about it, none of the above reasons are tenable. China's environment may be more wayward than they think, and nothing is impossible.

Edit: xiongwei