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The movie "story vending machine" starts, iqiyi explores the new mode of columnized online movies

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On December 18, 2017, the online movie "story vending machine", produced exclusively by iqiyi, officially opened in Beijing and exposed the first concept poster. Cao Yunjin, the star of the film unit, appeared at the opening ceremony.

In the future, iqiyi will also take "story vending machine" as the brand, face the whole people, go deep into the audience, solicit good stories in Chinese with an open attitude, make them columnized and visualized, and realize the maximization of attention economy while deeply interacting with the audience

On December 18, 2017, the online movie "story vending machine", produced exclusively by iqiyi, officially opened in Beijing and exposed the first concept poster. Cao Yunjin, the star of the film unit, appeared at the opening ceremony

The film "story vending machine" is exclusively produced by iqiyi, produced by Shanghai Haolin Culture Communication Co., Ltd. and Beijing Pipilu general mobilization culture and Technology Co., Ltd. and directed by Ding Xiaoxiong, Chen Jing and Zhu Jiameng. At the same time, it combines brain storyboards to entertain culture. It takes half a year to select four urban strange stories from nearly a thousand stories, combine various high-quality resources, and deeply tap the imaging value of good stories in Chinese, Try to bring the audience a fantastic journey of Chinese cities

< strong > Caijun and Zheng Yuanjie gathered together to escort the concept poster of quality, fantasy and mystery, creating a strange talk of the city < /p >

it is reported that the film" story vending machine "is composed of four independent urban fantasy story units, among which" ghost strikes the wall "is terrifying, screaming and attractive; the film" make a wish with senses "tells the story of a city crossing love that obtains super power at the cost of losing organs; and the film" instant noodles in chicken soup "gives the magic power of ordinary instant noodles like hallucinogens, which is absurd and full of jokes at the same time. The film also invited Cai Jun, the "godfather of Chinese suspense", served as the chief editor of the project. From the perspective of creation, he gave the film the most professional artistic guidance with the keen insight of suspense writers. In addition, the famous Chinese fairy tale "pipiru and luxisi" series will also choose representative stories to be presented in the film. Zheng Yuanjie, the "fairy tale king", is more inclined to join in. His famous fairy tale character "pipiru" also appears for the first time in a live action film, which is of great significance. With rich types and distinctive styles, the four urban grotesque stories are bound to bring you a unique movie feast, which will maximize the satisfaction of the audience of online movie with escalating taste and aesthetic taste

the first concept poster of the film has also been exposed for the first time. The poster is presented in hand-painted form as a whole, but it reveals colorful and dense colors under the deep tone, which deepens the fantasy and suspense texture of the film. A mysterious machine similar to an item vending machine appears in the picture, full of retro flavor. In the picture, a human like rabbit hugs the storybook and is reading with relish, black cat, planet... All kinds of strange things continue Out of the mysterious machine, as if every one contained interesting stories. This "story vending machine" full of unknowns also seems to indicate that a magical journey like Alice in Wonderland is about to start, and at the same time, it also makes the audience have higher expectations for the film

< Strong > Cao Yunjin's electric shock online film challenges the horror theme for the first time < / strong >

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the movie" story vending machine "is not only escorted by Chinese gold medal writers, but also invited the famous actor Cao Yunjin and the popular online drama" ghost blows the lamp: the ancient city " Zhao Da, the leading actor of, starred in the unit, with the participation of veteran artist Xie Yuan and actor bardo. At the opening ceremony, Cao Yunjin appeared handsome. From the crosstalk stage to the big screen, Cao Yunjin's acting skills are also becoming more and more mature. This is also the first time that he has been electrocuted by online movies in cooperation with iqiyi. It is reported that this time he will start a new exploration of horror films as the star of the "ghost against the wall" unit. As an excellent comedian, Cao Yunjin expressed a lot of emotion about how to make the audience "laugh and be scared". Facing the questions of the on-site visiting reporters, he said that this year is his seventeenth year in the industry, and it is also a very lucky year. The performance of "story vending machine" will be an important transformation in his acting career, because it is inevitable to want to try new types when shooting more comedies. During the shooting process of horror films, I will feel sweaty and nervous every time I shoot one, and I need to carefully figure out every subtle scene change. I'm afraid it's all up to my acting skills, and as the "king of roast", I'm not afraid to hear the roast voice of netizens. Cao Yunjin even joked with the media reporters on the scene. In order to shoot this work well, "I sat quietly in the cemetery for three days", and my sense of humor burst out. In addition, Cao Yunjin also disguised himself as a "human heart warming vending machine" and prepared Christmas gifts for the on-site reporters in advance, with full intention

< Strong> iqiyi first launched the Chinese boutique story plan to explore a new mode of columnized online movies

In recent years, China's original IP content has continued to increase in value, and the forms of IP realization of games, music, TV dramas, movies... Have become increasingly diversified. Among them, short story IP resources are rich and the market prospect is broad. Therefore, iqiyi introduced iqiyi's first columnized online film project, the story vending machine, in the form of the Japanese TV blockbuster the world's wonderful story. The plot consists of multiple independent brain hole stories, including fantasy, horror, love, comedy and other different types. At the same time, iqiyi cooperated with Shanghai Haolin Culture Communication Co., Ltd., Beijing Pipilu general mobilization culture and Technology Co., Ltd., and brain hole storyboard, Manyu culture and other advantageous production resources and story resources constantly explore the new mode of netuniversity projects. As iqiyi's branded boutique, story vending machine will also launch 1-2 films every year to provide audiences with a high-quality movie feast with rich tastes. This time, the first spring edition of story vending machine is expected to be officially launched in 2018

Yu yongyang, producer of iqiyi online film development center, said that in recent years, with the continuous improvement of the aesthetic taste of online film audiences, the audience's eyes have become more and more picky. The difficulty of how to catch people's eyes and realize by attracting "attention" is gradually increasing. Facing this topic, the most fundamental core point is high-quality content, and the only way is to continuously improve the story quality and production level, In order to maintain the continuous vitality of online movies. The new mode of columnized online film "story vending machine" launched by iqiyi this time is a brand test of combining multiple boutique story platforms. At the same time, it is also a new exploration of the attention economy of online users from the perspective of content

Yang Xianghua, senior vice president of iqiyi, also said that the themes of online films can be diversified, and small and beautiful films can also be highly praised by the audience. In a multicultural society, the combination of novel themes and sophisticated production is bound to win the favor of the audience. In addition to the strong alliance with story agencies, iqiyi will also take "story vending machine" as the brand, face the whole people, go deep into the audience, solicit good stories in Chinese with an open attitude, make them columnized and visualized, and realize the maximization of attention economy while deeply interacting with the audience

editor: Yvonne

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