New Letv's re-adjustment strategy: The establishment of the management committee has a mystery, Jia Yueting's old department has been cleared out in recent years

the new Letv, who has just gone through a round of integration, has announced another strategic adjustment, and the senior management of the relevant companies have also re-matched it.

original title: new Letv transferred to the Strategic Management Commission to set up a mysterious new Letv, who has just gone through a round of integration, announced another strategic adjustment, and at the same time, the senior management of the relevant companies have also re-matched it.

A few days ago, Leeco announced that Wu Ya, the company's deputy general manager, has resigned and will no longer hold all positions. So far, in addition to the return of Leeco Senior Vice President Zhang Zhiwei, the former "generals" who accompanied Jia Yueting to build Letv's ecology have all left.

recently, the reporter learned that Sun Hongbin, the new head of Letv's listing system (the new Letv), has begun the second strategic adjustment to Letv, adjusting the original strategy of focusing on large screen, focus self-control and ecological openness to focusing on home Internet intelligent entertainment.

A Leeco insider told reporters: "this is the strategy just determined by the senior management of the company before the establishment of the new Letv management committee, and the six members of the new Letv management committee are also matched according to this strategy."

recently, the new Letv announced the establishment of a management committee. Zhang Zhaoren, chairman of Letv Pictures and chairman of CEO, the new Letv management committee also includes Sun Hongbin and Liu Shuqing. The main responsibility of the new Letv management committee is to ensure that the new Letv strategy is quickly promoted. The six members of the new Letv management committee will have their own division of labor in the new strategy, and almost all of Jia Yueting's old department was "cleared out" in the era of Sun Hongbin.

the Leeco insider said: "before, the new Letv's strategy was to focus on big screen and self-control, but now the new strategy focusing on 'home Internet intelligent entertainment' has fallen on the rock hammer."

and a source revealed: "Sun Hongbin has always been optimistic about big entertainment and intends to promote Sunchuang to accelerate its penetration into the big cultural and entertainment market." Letv Film is a particularly good incision, and the completion of the integration of the new Letv is expected to accelerate the realization of Sun Hongbin's ambition. The resources of Letv Pictures are exactly what Sun Hongbin has always liked. "

< strong > Strategic readjustment < / strong >

Sun Hongbin, chairman of Leeco, who has been in office for less than four months, has adjusted the strategic positioning of Letv's listing system for the second time.

A few days ago, a Leeco insider told reporters: "the new Letv has just identified a new strategy, that is, to focus on home Internet intelligent entertainment, and the establishment of members of the management committee is also around this strategy."

in fact, the strategy of the new Letv has just undergone an adjustment. On August 17th, Sun Hongbin held a closed-door meeting with the management of Letv's listed company system. At this meeting, the whole team has reached a consensus on the development ideas of the new Letv: the company's business focus will focus on Dabing ecology, focus on self-control, open content, and continue to promote the Open Eco strategy. And the strategy of the new Letv has changed from extensive dabbling to deep focus.

at that time, around the new business focus of the new Letv: big screen business, Sun Hongbin repositioned and adjusted Letv Pictures, Letv Video and other businesses.

at that time, Liang Jun, former CEO of Leeco, said: "the new Letv adjustment may take three to six months to completely change the focus of the business." However, in less than three months, the new Letv adjusted the strategy again.

the Letv insider said: "the new Letv executives have just identified a new strategy that will focus on home Internet intelligent entertainment in the future, and the next part of the company's business and personnel will also be fine-tuned with this strategy."

< strong > there is a mystery in the establishment of the management committee < / strong >

after Sun Hongbin entered the residence, it made a series of adjustments to Letv's listing system, not only announcing the renaming of the listed company Leeco Letv, but also setting up a new Letv management committee to ensure the achievement of the new Letv strategy.

on November 3, Leeco announced that Wu Asia applied to the company to resign as deputy general manager of Leeco for personal reasons and would no longer hold any position at Leeco. In fact, some of the core executives of Leeco are leaving one after another. Through many major changes, Sun Hongbin has streamlined personnel and made the high-level structure of the new Letv more flat.

"in Sun Hongbin's plan, the core and senior management of the new Letv must be refined, one radish at a time. At present, each of the core executives of the new Letv will share a piece of business, and there will be no overlap. " A new Letv insider revealed.

after Liang Jun, the former CEO of Leeco, submitted his resignation letter, the new Letv exposed the list of members of the new Letv management committee: sun Hongbin, Liu Shuqing, Zhang Zhao, Zhang Zhiwei, Yuan Bin and Li Yuhao.

the reporter learned that the six members of the new Letv management committee were also set up around the company's new strategy.

Zhang Zhao, chairman of Letv Pictures and CEO, was appointed chairman of the new Letv management committee.

A LeTV insider told reporters: "Zhang Zhao's film industry and entertainment business is the most in line with Sun Hongbin's grand entertainment plan, and it is also the core of the new Letv. Sun Hongbin intends to reach cooperation with Wanda in the entertainment industry, so he has been bullish on Zhang Zhao by Wang Jianlin, chairman of Wanda Group. "

Liu Shuqing, who was appointed vice chairman of the new Letv management committee, came from Rongchuang, who controlled the key departments of the new Letv and chaired important meetings of the new Letv many times.

Li Yuhao, another member of the new Letv management committee, was the investment manager of AXA Financial Group. Before joining the new Letv, he was the investment director of Lenovo Holdings and the head of the Internet and Innovation Consumer Investment Department.

earlier, there was news in the industry that the new Letv may have introduced new investors. At the same time, the industry widely speculated that Li Yuhao left Lenovo to join Letv, or Lenovo has secretly joined the new Letv. However, the news was denied by Leeco.

A close source revealed: "at present, the new Letv is also in close contact with a number of Internet companies and institutions, and has been preparing for the operation of relevant capital all the time. And Li Yuhao has certain resources in financing channels, and he has become a member of the new Letv management committee, which shows that Sun Hongbin does have a plan to introduce new investors to Letv. "

Edit: mary