Taiwan cinema first tries bullet screen AR virus marketing

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Taiwanese filmmaker Prospect Entertainment recently released the zombie film "Frozen Blood" produced by Norway and Hollywood. This independent film, which combines horror and hilariousness, subverts the past marketing methods in Taiwan, waving goodbye to traditional TV and print advertising, and using 3D augmented reality technology, users can turn banknotes into screens and experience 360-degree trailers as long as they have smart phones and 100-yuan bills. This is the first example of using AR in film marketing in Taiwan.

Taiwan filmmaker Prospect Entertainment recently released the zombie film "Frozen Blood" produced by Norway and Hollywood. This independent film, which combines horror and hilariousness, subverts the past marketing methods in Taiwan, waving goodbye to traditional TV and print advertising, and using 3D augmented reality technology, users can turn banknotes into screens and experience 360-degree trailers as long as they have smart phones and 100-yuan bills. This is the first example of using AR in film marketing in Taiwan.

using AR technology to create KUSO virus marketing

Huang Maochang believes that large AR is originally Event Marketing (event marketing), such as exhibition hall and department store promotion, but he wants to turn AR into a handy little fun, and he also wants to continue to try it in the future. Movies with strong visual senses, such as porn and horror movies, can take advantage of the AR experience.

Taiwan on-screen experience chatting while watching a movie

in the mainland, there has been a" bullet screen "screening in" tiny Times 3 "and" Qin Ming Moon. "Huang Maochang imitated the mainland and was introduced to Taiwan, and he will also make his debut, because the bullet screen features watching movies while commenting on mobile phones. All the words will appear on the big screen, which is quite disruptive. Huang Maochang said with a smile:" at the beginning, I also thought that the mainland was really crazy. How do you watch the movie like this? " He introduced on-screen comments for the purpose of "party, experience". He believes that films with "simple plot" or "fan base" are more suitable for on-screen broadcast because their contents are easier to absorb, so the plot of "Frozen Blood" is simple, so he chose to use it at the premiere. But Huang Maochang said frankly: "you can't do this every game." "bullet screen" interrupts the viewing, the audience acceptance is not high, coupled with the high ticket price, he thinks that to operate with the concept of "3D or IMAX", for special shows, generally 2D movies are still broadcast in the mainstream.

Edit: vian