Domestic films aim at music marketing, and it's worth meeting the right one

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At present, music marketing has become an indispensable link in the film industry. A good song that matches the film will not only help the film convey emotions and impress the audience when the film is released, but also may increase the promotion and dissemination of the film and then promote the box office. The classic melody can even arouse people's memories of the film many years later.

At present, music marketing has become an indispensable link in the film industry. A good song that matches the film will not only help the film convey emotions and impress the audience when the film is released, but also may increase the promotion and dissemination of the film and then promote the box office. The classic melody can even arouse people's memories of the film many years later. There is always a good work in those Hollywood blockbusters. For example, the internationally renowned Lincoln Park band was invited to sing the theme song of three consecutive transformers, and the theme song let it go of Disney animated film ice and snow triggered a global singing boom, which has been performed in more than 40 languages. In the past two years, many domestic popular films have also begun to pay attention to the music part, inviting well-known singers to sing theme songs and episodes

Counting the popular domestic films released in the past year, many of them will appear the name of a famous singer in the early publicity:

Faye Wong sang the theme song of the same name for Zhang Yibai's "that year in a hurry"

After ten years of silence, park Shu's "ordinary road" is the theme song of Han Han's "see you later"

Wang Feng sang the song of the waves, the theme song of wolf totem

Zhao Wei sang the theme song of the same name in "left ear" directed by Su Youpeng

Some theme songs are tailored to the film plot, such as "left ear", which was composed by Lin Xi, the gold medal lyricist, and Wang Zongxian, the winner of the Emmy best music award. Zhao Wei resolutely took a knife and offered her voice because of her friendship with Director Su Youpeng; As the singer of the theme song appointed by Jean Jacques Arnault, the director of "Wolf Totem", Wang Feng wrote poetic lyrics through his understanding of the original work and film works and his previous experience in collecting wind on the grassland

Some songs are unintentional, "accident" has become the theme song of the film. Park Shu, who had been silent for ten years last year, decided to make a comeback. As he was preparing for his new album, Han Han came to his home as a guest. After listening to the "ordinary road" that park Shu was writing, Han Han proposed to use this song in "no time in the future", and finally filled in the lyrics for "ordinary road" himself

In fact, what is suitable is the best. Hao Yun created the episode to Dali for last year's box office champion, the heart flower road release. The film is a funny comedy, and the song is full of literary and artistic flavor and slightly heavy. Director Ning Hao said that the coincidence of the two is extremely high. "The real comedy must be laughing with tears, which not only makes everyone laugh, but also brings a great sense of sadness to the audience. As the episode of the whole film, to Dali will also play a catalytic role."

customized

representative work: the theme song of small age 4" the end of the soul "

singer representative: Zhang Huimei

lyrics: I'm glad you finally came, and I'm glad you finally came.

before singing" the end of the soul ", Zhang Huimei didn't meet with Guo Jingming, the director of" small age ", which was her first customized music for the film." at first, the agent said that the director of "small age" asked me to sing the theme song of the final chapter. I've been thinking about the plot of the final chapter. I recorded "amit2" I made a phone call with the director. According to what he said, I knew that the ending of the film was a little sad. Then I began to look for songs and think about what kind of sadness was suitable for the plot. I also hoped that the director could write his own words if he had his own ideas, but he proposed that I find someone to write the words. " Among the many choices, the end of the soul, composed by Chen Xiaoxia and lyrics by Yao ruolong, moved Zhang Huimei. "I listened to it repeatedly for a long time and thought it was it, and then passed the sample to the director. I originally thought that the director should make changes, but he said, 'it's so suitable, I'm so moved, that's it'." The demo of this song won Guo Jingming at once, which also touched the singer himself, "The song score of the movie should match the plot. This song can let you enter the plot again. When you hear the song, you can see the people in the movie standing in front of you alive. That's success. I didn't think about skills when recording the song. When I sang it for the 12th time, my eyes turned red and I got goose bumps all over. I first moved myself. I believe that the people who listen to it, plus the pictures and stories of the movie, should go to the movie with tissue."

hit it off

representative work: why Sheng Xiao Mo? Episode" Mo "

singer representative: Na Ying

lyrics: don't fight back, don't let go.

silence is the second cooperation between Na Ying and Gao Xiaosong after a lapse of 18 years, and it is also the second voice of Na Ying after five years in opposition to the music world. Although this song is not tailored for the film" why Sheng Xiao Mo ", the high degree of fit is the unanimous recognition of Na Ying and Gao Xiaosong.

Na Ying hasn't made a new work in five years because it's not easy to find a work that moves her." it's hard for me to be moved at this age. In fact, there are many good works. Maybe people at a different age must be very passionate to sing, but that's not the case with me. " Such a person who is extremely critical of his works is moved by the lyrics of a young girl, "The first thing I received was silence The lyrics sent by the lyricist Yin Yue via wechat are like those experienced by people of our age, but Yin Yue is just a little girl. She writes too hard, as if she had suffered so much damage as the feelings she encountered with people of our age. And this feeling fits perfectly with the plot of the film, as if it fell from the sky. This song is what I want. As for whether it can shock everyone and make everyone like it, I can't predict. But Gao Xiaosong almost stopped talking in the studio. As soon as I saw that he stopped talking, I knew this song had become a success. "

dialogue Gao Xiaosong

melody is part of the soul of movies Reporter: I heard that this song is not tailored for movies

Gao Xiaosong (producer of silence): if this is a proposition composition, maybe it can't be written, it's just a feeling. The lyricist is Yin Yue. She just graduated from college in the United States. She writes lyrics, plays and all kinds of things, and she writes very well. Yin Yue didn't know the song author Qian Lei. Qian Lei was also a young man. He passed me a song. As soon as I heard it, I thought it was good, so I sent it to Yin Yue and asked her to write a lyrics to try. At that time, she didn't want to use it for "why Sheng Xiao Mo", that is, let Na Ying sing it and distribute it according to the regular single. "Silence" will not be called that name. We are not very satisfied with the song name, and we are also thinking about how to shoot MV. Just after the song was recorded, the two directors of the film found me. At that time, it was only 25 days before the film was released. They found American composers and made some songs before, but they were not very satisfied. I told the director that your life is too good. Here is a song that just came out. My first feeling is that the song and the movie fit too well. The lyrics are "can't help incarnating a stubborn fish, and then silently in the deep sea". Except for the song title, the lyrics haven't changed a word

Reporter: under normal circumstances, how long should a movie ask you to be the music director in advance

Gao Xiaosong: at least four months to six months in advance. Na Ying's singing part was originally posted on the climax of the film story, but after posting, she felt particularly good. Finally, a section of "Silence" appears in the film without falling. In fact, this situation is rare in movie songs, and it is usually a short section. Finally, not only the song runs through the whole film, but also the melody becomes one of the soul contents of the film. At that time, I led the conductor and musicians to play directly against the screen, and the effect was extremely good

no formula can calculate the contribution Reporter: you are both a musician and a film director. To what extent do you think a theme song can help the film improve the box office

Gao Xiaosong: it would be great if there was a formula. Everyone can figure out how much the box office of a movie belongs to this and that. I don't think we can see a thing in a split way. A movie is a complete work, which contains all kinds of elements. However, in terms of promotion, good songs and big wrists must have some effects, but I haven't calculated it. Especially, I'm not a film merchant myself. I'm just a film maker. I hope my film can meet the most suitable song

Reporter: is the opposite true? Will a song be better promoted with a film with good conditions in all aspects

Gao Xiaosong: it will be promoted. The most basic thing is to double the promotion resources. Originally, movies and music should also be promoted. Now they are merged. Just like this time, two come together. Whether the film can help the song or the song can help the film depends on the fit and the song itself

Reporter: so even if it's a movie, is a good song worth more human and material resources to promote

Gao Xiaosong: Yes, we all planned before the film came in. The MV of "Silence" used the photography guidance, art guidance and lighting guidance of "one step away". This team can be said to be the best in China. They all signed to Jiang Wen's company, so we went to Jiang Wen's studio and had an afternoon meeting with Lao Jiang. In order to shoot this part of sign language well, we first found a real sign language teacher as a guide, but it was not beautiful, so we invited Gao jinyanzi, a master

the market gradually fixes the missing links Reporter: now people always say that the music market is bad, and they still invest in it