Capital that blindly pursues IP has been repeatedly defeated. We must balance the relationship between literature, film and television and capital.

in the past five or six years, the mobile Internet has been surging, and new things and models have emerged one after another, and each year is the year in which many "first years" are superimposed. Every time the arrival of the first year makes people's blood boil, as if the beautiful world is within reach.

< strong > "Industry observation" < / strong >

these five or six years, the mobile Internet is surging, new things and new models emerge one after another, and each year is the year in which many "first years" are superimposed. Every time the arrival of the first year makes people's blood boil, as if the beautiful world is within reach. The paradox of this era of rapid birth and death is that as soon as the front foot declares that the first year has come, the back foot is immediately hit in the face, and the first year is gone quickly. The film and television IP industry with the label of network literature and Internet thinking is no exception.

< strong > the predatory development of talent can only produce low-quality works < / strong >

from 2014 to 2015, the industry is loudly publicizing that the "first year of IP" has begun. Years of online literature and Internet video and the capital behind it, sounded the assembly account, the industry began to boil-exponential growth in royalties, everything can become IP, real estate speculation is not as good as IP, the appearance of fresh meat has become a guarantee of income. Set one record after another. For a time, with the help of Internet thinking, big data and other novel concepts, it seems that it is about to change the established pattern of the film and television industry for a century. And capital can also make use of this wave to reap real money by driving the harvester "suddenly".

as a result, Internet companies become traders, and industrial companies can get involved. As long as they can fiddle with cameras with a few terms, they can be directors, and those who know a few words and write an outline of the story can be screenwriters. With all the mud and sand, the new Internet power has not made great efforts to solve the problems existing in the original film and television industry, but has created more problems beyond these problems-and still feel that they have a clear conscience.

sure enough, in 2016, the expected IP industry did not blossom, and the whole industrial chain began to break. "City of Fantasy", "to Youth 2" and "Old Nine Gate" a large number of jade IP dramas with poor reputation and box office did not live up to expectations, and some people shouted "bad movies are in charge". In 2017, a large number of IP films such as "Li Lei and Han Meimei", "three generations of Peach Blossom", "Biography of mackerel beads" and "Psychological Crime" continue to fail, coupled with plagiarism, special effects, matting, fans and other problems have left the IP industry riddled with holes, you can shout "IP is dead".

in a short period of three years, he" saw him rise a tall building, see him entertain guests, see his building collapse ".

the most important logic of the film and television industry dominated by capital is that if money is spent, it must be profitable within a specified period of time. Under the double pressure of time and profit margin, it will require a large number of works to be produced to market in a short period of time. The reconstruction of any industry is essentially a human change. But in the short term, talent will not increase at the same time, and the multiplication of film and television can only be explained as the predatory development of human resources. A screenwriter or director cannot be planted in spring and reaped in autumn. The field of literature and art is a place that needs to be gradual and regular, and creativity cannot be produced by an assembly line.

online literature based on writing has accumulated for more than a decade before it has reached today's market scale of 9 billion. To fully film and television this market, it is not possible to shout slogans. In a vain attempt to spend a few years on the road to Hollywood for more than a hundred years, the dislocation will be very serious. Although technology has been developing, there is no new form of style-modern literature has developed for more than a hundred years, and the classification of novels is nothing more than short stories, medium stories and long novels, and the form has not changed much. It can be seen that technological innovation can not be simply grafted into the field of literature and art.

< strong > Internet thinking regardless of human nature is bound to fail < / strong >

the logic of Internet thinking to IP is to judge the authority of literary and artistic works to users. According to the number of times users search data, click to read and watch, which work or star has enough fans to invest capital according to big data's presentation. More importantly, the capital fantasized that the readers of all kinds of online articles and comics had the spending power, and they would certainly pay the bill for IP film and television. When the motivation to make money is too strong, the radish is too fast to wash mud, only opportunistic blindly cater to.

Why are the popular novels made into movies and TV dramas so unpopular? In addition to shoddy manufacturing, another important reason is that there is no "keeping pace with the times". Most of the online articles IP are fast-consuming products, which are very popular for a time, but it is difficult to still have a place in the era of information explosion like the classics. Readers who read a certain online article a few years ago will not necessarily become loyal consumers of film and television. With the rapid development of the times, personal aesthetic tastes will change, and temporary preferences will also be disturbed by emotions, others and the times. Human nature is complex here, and this is also the difficulty when all literary and artistic works face the audience.

but the producers ignore the law of art and think that all kinds of novel concepts, coupled with the particularity of the IP industry, can handle the audience. Shoot whatever is popular and do whatever the audience likes. Swarm together on the same theme and use the same fresh meat. The problem is that a year ago, the young fresh meat was in the limelight, and a year later, the audience liked the old drama bones like "Secretary Dakang". It is true that "in the name of the people" also has IP, but the degree of popularity of its original novel is not at all the same as that of most youth novels and swordsman novels, and its adaptation keeps pace with the pace of "anti-corruption" in the real environment in order to gain word-of-mouth and attention. And what do most movies and TV dramas have?

take the most popular love element in IP, for example, whether it is the rebellious Sun WuKong or the gods and demons of the third reincarnation, they are all launched in an illusory love, showing a game between men and women, rather than a game between the sexes based on human nature. The love in three generations and Ten Mile Peach Blossom is like a replica, and the love in the Legend of Wukong is like a drag. Break away from the soil of reality, and then set up the most simple and sincere feelings of human beings, leaving only the body of the story with dubious logic-worse than the original, will the audience be willing to read it?

< strong > the shallow IP gradually lags behind the audience's aesthetic < / strong >

. The extended problem is the shallowness of IP represented by the network literature. Admittedly, after more than ten years of development, Chinese network literature has become a feature, the number of writers and works, novel themes, content types and so on are spectacular. Many scholars and practitioners are also trying to "canonize" network literature. However, none of these can change the lack of literariness and the shallowness of internal ideas in network literature as a whole.

the simplified treatment of reality, the single world outlook of values, too much emphasis on the so-called elements of love, falling into nothingness of belief, and no guidance of aesthetic taste and values to the audience. And these works are empty and worthless behind the story, and only a monetized price is publicizing themselves, which is tantamount to spiritual opium. A masterpiece handed down from generation to generation still depends on the ideological and artistic nature of the work.

Bad movies are in power. In fact, driven by capital, the Internet, film and television laymen work together to carry out a murder of film and television. Fortunately, the bad movie hit the street and the murder failed, which made IP's dream go bankrupt in a short time, proving that art itself is inoffensive and that capital is not omnipotent.

of course, the unavoidable problem is that capital plays an important role in the development of film and television art, but it is not decisive. As for the relationship between literature and film and television, in my limited field of vision, literature and movies in the 1980s and literature and TV dramas in the 1990s are a worthy period. Each other is just in its infancy, and there are unknown areas to explore and new ideas to digest. Writers, screenwriters, directors and actors are all emerging just right.

balancing the relationship between literature, film and television and capital, and following the law of art to play games with capital is always a problem that practitioners should think about and be vigilant about. When art and capital get closer, there will be problems. For example, Zhang Yimou in the 1980s and 1990s was able to shoot good works such as "Red Sorghum" and "alive" without a lot of financial support, but when he had plenty of capital, he began to deviate from the track, and the harder he worked, the harder it was to achieve his goal. So much so that from "Hero" to down, a freak like "the Great Wall" was photographed. Master even so, there is no accumulation of IP industry, and capital peace is so close, how can it be better?

Edit: mary