The new Chinese-style national comic film "Falling Dust" is released today, with traditional culture as the soul and creating a popular reputation

On July 12, the new Chinese-style Guoman blockbuster "falling to the Dust" was officially released, with a super-high public praise landing on major cinemas across the country. With its official release, the film released a poster for the "way Home" version, which shows Jinfeng and Yulu on their way home under the satin crocheted by the stars, and the ginkgo biloba leaves everywhere guide their hearts.

The film "falling to the Dust" tells the story of Jinfeng, a descendant of the Weaver, who came down to earth to accept the stars for her mother's atonement, and made an unexpected alliance with the earthly girl Yulu, who wanted to go to the divine world to find her mother. In the distant divine world and the interesting fireworks world, a brand-new Cowherd and Weaver Girl story and star myth slowly appear in front of the audience. The film has gained a high reputation in the early release stage, and the five major points have been well received by fans, and have been stamped by both inside and outside the industry as "the Dark Horse of the year" and "Summer style".

**with the best ingenuity in Guangzhou and the United States, we have been in the industry for five years.

The film "falling to the Dust" originated from the popular short film of the same name of the Guangzhou Academy of Fine Arts. Zhong Ding, the director of the academy, led 13 students to create amazing works of the world at that time. As soon as the short film "falling Dust" was published, it became popular all over the network, winning the Silver Award of the 2020 small Universe New Star Project and the Best Art work respectively. The 17th China Animation Golden Dragon Award Best Academy Animation Bronze Award, Xiamen International Animation Festival 13th Golden Dolphin Award Best Animation short Film nomination Award and many other professional awards, the broadcast volume quickly exceeded 10 million levels. Hundreds of thousands of netizens "urge more" hope to see the movie version.

Five years later, the creators returned with the new Chinese-style Guoman blockbuster "falling to the Dust". "falling Dust" brings together more than 50 leading teams in the industry and more than 2,000 talented creators. After five years of honing and polishing, the film has upgraded from the core of the story to the visual presentation. Reviewing the creation process of "Luofan Dust" from a short film to Guoman feature film is not only a dream road for young animators, but also a five-year agreement between creators and fans.

Weaving female descendants, fairy brothers and sisters, continue to write legends and draw a new chapter on the new Chinese style manga

The movie "falling to the Dust" is based on the strange interest of the descendants of the Cowherd and the Weaver Girl. In order to protect the peace of the two worlds, the Weaver Girl does not hesitate to bear the notoriety of "lust for the mundane world". While making self-sacrifice, she pins her hopes on her children-Jinfeng and Yulu. Twelve years later, the grown-up immortal brothers and sisters joined hands on an adventurous journey across the two worlds of heaven and man to accept the stars, and completed their mother's final mission. In the public poster of "the way home" released today, the curtain woven with stars stretches gently, the direction of home is at the intersection of heaven and earth in the distance, and the leaves of ginkgo biloba turn into a boat of dreams, guiding the direction of Jinfeng and Yulu towards home, showing the film's new Chinese art style incisively and vividly.

In terms of theme type innovation, this film combines thousands of years of cloth culture and national tide elements, constructs two worlds of people and gods with ethereal dexterity and fireworks, fully displays the aesthetic charm of New Chinese-style national comics, and in terms of the upgrading of the emotional core, presents the deep feelings of the brothers and sisters of the descendants of the Cowherd and Weaver Girl, and moves people's hearts by playing strange together. In the three-dimensional animation technology, the integration of traditional embroidery, shadow, ink and other traditional cultural treasures, aesthetic painting style on the big screen to watch the experience more extreme, full of details.

Star Immortals and Beasts are fond of cute, stupid and irresistible cute pets

As an important part of Chinese traditional culture, the movie "falling Dust" puts the star myth on the big screen for the first time. In the film, 28 stars turn into immortal beasts, whether it's the naive, hidden Taurus, the grumpy, gluttonous, astonishing tail fire tiger, or the winged fire snake that seems to be evil all the time. Sometimes cute and foolish, sometimes domineering, the star immortal beast is very eye-catching, extremely eye-catching.

Starry Egg, released today, tells the origin and production process of the stars in the film: ancient Chinese astronomers divided the sky into 28 star regions, called 28 star constellations. and imagine each night as a kind of immortal beast and give it a unique name, which can be called the top romantic imagination in ancient China. The stars, immortals and beasts in "falling Dust" have different personalities, and they are accompanied by Jin Feng and Yulu, guarding brother and sister like family members. The pet-like immortal beast inspired the childlike innocence of the audience of all ages, shouting "just like my hairy child" and "really irresistible".

**the fire of the war between good and evil shook the soul of Guoman and was loved by the second dimension.

In the movie "falling to the Dust", Jin Feng and Yulu, who grew up in the divine world and the human world respectively, did not know each other at first. After a chance encounter, they did not fight and did not know each other. They accepted the stars side by side and finally recognized and saved the two worlds. At the same time, it broke the world's misunderstanding of Zhinu. Jinfeng, who grew up in the divine world, inherited his mother's true biography and was good at making the golden needle and thread; the jade dew, who grew up in the world, was in hand, and the spell could be transformed into a fire magpie. Brother and sister have their own super spells and skills, and show their super-burning strength in the wars of human adventure and salvation of the stars.

Although the attack power of Jin Feng and Yulu in the film is explosive, they do not show the cruelty and hostility of the battle at all. On the contrary, the purpose of the two men's battle is not to destroy but to protect-to protect the peace of the two worlds, to protect the blood to the relatives, to protect the legacy of the mother, to protect the inner home. The charismatic character setting, the bloodbreaking battle scene, and the spiritual kernel of resisting secularity and power in order to protect the family will certainly awaken the burning soul of the second grade in the young audience.

moving, tearful and powerful parent-child audience to realize the true meaning of home

What is really moving behind the wonderful stories and high-burning battles is the core of the story full of strong Chinese emotions. Jin Feng and Yulu, a "atonement for the mother", a "God looking for a mother", along with their adventures, the brother-sister relationship between them also slowly appeared in front of the audience. Their deep nostalgia for their mother and the strong family bond between them deeply moved the audience, and it was the fetter of blood thicker than water that made them reunited in the middle of nowhere and became the patron saint of their loved ones. The growth arc of the characters is exquisite and real, and the emotional core is profound and moving, and many audiences say "full of stamina" after watching the film.

Falling Dust is a story about family and companionship, about responsibility and responsibility. It not only shows the truest feelings as children, but also enables children to better understand their parents' love. It is a film that can resonate and think for both adults and children. The film gained the approval of a large number of parent-child audiences in the early screening. the blood thicker than water in the film made many parents and children cry, and became the first choice of Guoman blockbuster in the summer. I believe that "falling to the Dust" will move everyone who walks into the cinema with a brand-new world outlook and rich emotional sustenance.

The film Luofan Dust is produced by Guangdong Yongsheng Animation Co., Ltd., bilibili Film (Tianjin) Co., Ltd., Beijing Alibaba Film Culture Co., Ltd., Zhejiang Dongyang small Universe Film and Television Media Co., Ltd., Guangdong Yongsheng Film Co., Ltd. Youku Information Technology (Beijing) Co., Ltd., Yindu Institution (Guangzhou) Film and Television Culture Co., Ltd., Youku Film Co., Ltd., Guangzhou Iron Fan Digital Technology Co., Ltd. It has been shown on the big screen today!