The era of users being king has fully arrived, and veteran film and television companies have joined the marketing war

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With the close integration of the Internet and the film industry,"I make the decisions about my movies" is no longer a dream. From watching whatever you have before, to now watching whatever you like, the era has arrived when audiences dominate the film market.

with the close integration of the Internet and the film industry, "I'm in charge of my movie" is no longer a dream. From what you saw before to what you like now, the era has come when the audience dominates the film market.

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with the close integration of the Internet and the film industry, "my movie is in charge" is no longer a dream. From what you saw before to what you like now, the era has come when the audience dominates the film market.

what kind of film does the film company make? Don't think this is whimsical. At present, led by Orange Sky Golden Harvest, the film user marketing alliance, which brings together many partners, has conducted in-depth research and launched the "2015 White Paper on the Energy of Chinese Movie users." This measure takes the demand of the audience as the starting point and makes a comprehensive analysis of the public viewing habits, thus affecting the direction of film creation.

Hou Tao, vice president of Arne Consulting, believes that why is it user-centric now? nbsp; because the Chinese film market is growing rapidly-nbsp;, saw about 840 million cinemas in 2014 & nbsp;, in 2015 we predict it will reach more than 1.1 billion.

Zhang Wei, vice president of Orange Sky Golden Harvest, said that we will analyze it from seven dimensions, from the ip of the movie to the actors to its marketing and distribution, and to the online copyright of the movie and even the online cinema line after its release. What do you get from the consumer when you come into contact with the consumer at each contact point? & nbsp;

Why should film and television companies and marketing companies pay so much attention to audience feedback? What exactly is the problem behind this? Through the survey of reporters found that with the popularity of Wechat, Weibo and other social tools, audience comments on the film has a direct impact on the box office performance.

for the audience, of course, good movies will certainly recommend everyone to come and watch them, and complain to everyone if they encounter bad movies.

Hou Tao added that the life cycle of a film is about two weeks. If you look at it in the first week, you will rely on the activities offered by the early poster trailer to watch the movie, but at the beginning of the second week, the audience will see what the audience think of it after watching it. Only when it is recognized by the audience and has a good reputation, is it possible to achieve good results.

under such circumstances, there will be a market for filmed works only if we can meet the needs of the audience and really understand the preferences of the audience. This is not true, the original veteran company Orange Sky Golden Harvest has also changed its thinking with the times and adhered to the concept of "audience is king". It is hoped that according to the analysis of the white paper, the audience's favorite films can be customized to achieve good results.

Hou Tao said that for different films & nbsp; how to get a high box office & nbsp; has to study the needs of users & nbsp; is how to achieve high attendance for cinemas & nbsp; also needs to study users' ticket buying behavior and consumption trajectory.

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Edit: queenie