Free media will refinance another 50 million, focusing on the main business and building an ecological chain of film and television marketing.

the second subscription of Free Media

in addition to financial support, Free Media also has business interoperability with these well-known shareholders.

among them, Dejin Cinema, which has an investment of 8 million yuan, has a number of cinemas and is in a state of continuous expansion. Zhu Weijie, chairman of Free Media, revealed that he will cooperate with Dejin Cinema Club not from the layout of offline cinemas in the media; the cross-strait youth fund is initiated by Hongxing Erke, Special step, Seven Wolves and other sports brands, and Free Media will cooperate deeply with these brands.

it is worth noting that Free Media has also introduced shareholders to the film industry in this fund-raising. It is understood that the upward Film Industry holds a number of original popular IP rights of the famous writer Tian Tian Ba Song, which also serves as the upward Film Industry CCO (Chief content Officer). Free media has led the publicity and promotion of the film "the Legend of searching for the Dragon" adapted from the novel, and today, with the popularity of the tomb robbing theme, the two sides may usher in more opportunities for cooperation.

Zhu Weijie, chairman of Free Media, said in an interview with the media that several investors in this round were found by themselves. For example, Yuexiu Investment wanted to enter as early as the last time the media raised funds, but it was too late; the fund under Northeast Securities was introduced by a friend; and Rongzheng Investment itself was the last round of investors to increase its holdings.

at the same time, he admitted that there were investors' entanglements and hesitations behind this round of smooth growth. "the more difficult part of this round is that the capital has done a lot of detailed investigations considering the mixed nature of the new third board market." Zhu Weijie said that because the company really had a good foundation and strong strength, it was finally recognized by investors.

under the cold wave of capital, many new third-board companies have financing difficulties and falling valuations after the market returns to rationality. The rise of free media against the trend is closely related to its own outstanding performance. According to the new third board research institute, in 2016, free media achieved revenue of 91.5843 million yuan, an increase of 195.81% over the same period last year, and net profit reached 15.522 million yuan, an increase of 176.36% over the same period last year. The market capitalization nearly doubled in one year, and successfully entered the new third board innovation layer on May 30 this year, and its growth has been further verified.

< strong > focus on the main business while building an ecological chain of film and television marketing < / strong >

in a short period of 6 years, free media has grown from an unknown small company to a representative enterprise in the film and television marketing industry, participating in and leading the promotion of a large number of popular film and television projects, such as "Tomb robber Notes", "run, Brother", "the Legend of the Dragon", "Pancake Man", "Charlotte annoyance" and so on. The total box office of free media in 2016 exceeded 6.206 billion yuan, accounting for nearly 23.3% of the total domestic box office and 13.6% of the national box office.

but free media is not satisfied with this. While developing the main business of film and television marketing, free media permeates all aspects of film publicity, and completes the layout of marketing matrix such as film, online drama, variety show, film and television music, film and television trailer, short video, etc., and expands a film and television marketing ecological chain around the main business to form a complete marketing network.

respectively covers evaluation, music, materials, channel wisdom consultation, Beijing Free Tianhao Culture and Entertainment Co., Ltd. (hereinafter referred to as: free Tianhao), Beijing tracking Film and Television Culture Co., Ltd. (hereinafter referred to as: tracking Film and Television), Free Dianxing and so on constitute the first level of the free media film and television marketing ecological chain.

Free Tianhao, which is 34.3% owned by Free Media, is a music marketing company jointly established with the famous music company Tianhao Shengshi, which brings together a number of top music producers at home and abroad, mainly engaged in film and television music production and marketing. Manipulate a large number of popular movie theme songs Including the divine song "biubiubiu", the movie "three generations and Ten Mile Peach Blossom" series "Ten Mile Peach Blossom", the theme song of the same name "three lives and Ten Mile Peach Blossom", the movie "Great Wall" series "fate as a Bridge", "BattleField", "Gobbler" and so on. Tianhao Shengshi partner Huang Zitao, its artists include Jike Junyi, Tan Weiwei, Jin Zhiwen and so on.

tracking Film and Television, which is 30% owned by free media, is currently the only company in China that can provide the whole process solution of visual integrated marketing in the film and television field. Its excellent trailer and poster production ability is well recognized by the industry. Once won the gold trailer award. Participated in the promotion of many Hollywood blockbusters, including "biochemical crisis" series, "Hunger Games" series, "Expenditure" series, "Assassin Creed", "La La City" and other Hollywood blockbusters, and produced trailers for films such as "the Grandmaster", "the Thirteen Women of Jinling" and "return". In addition, August, a film co-produced by tracking film and television, successively won the 53rd Golden Horse Award, "Best New Actor", "International Film critic Phoebe Award" and "Asian Film Observer recommendation Award." it is regarded as the most warm-hearted Chinese-language film since the beginning of 2017.

providing creative short video customization service is an important channel for free media, whose PGC programs such as "brain History of the Galaxy", "Chinese Kung Fu History" and "Movie Longitudinal Line" have a total number of hits of more than 100m. Some of the funds raised in this round will be used to inject capital into it.

the marketing executive team composed of Free Media and its subsidiaries constitutes the second level of its film and television marketing ecological chain. Among them, Voice Interactive is mainly engaged in film and television entertainment socialization integrated marketing, new media; Qisi Miao Ying is mainly engaged in the promotion of online dramas and online self-made programs; cognitive culture is mainly engaged in variety shows and TV series marketing. At present, all three subsidiaries have achieved independent profits.

the third level of the free media film and television marketing ecological chain is the cooperation mode of its overall management of publicity and distribution.

having worked for many years, Zhu Weijie knows very well that the ceiling of the marketing industry is too low. Taking advantage of the company's resources and funds, Zhu Weijie works as a service-oriented platform with marketing as the core, and cooperates with issuing companies and investment companies. Breaking the ceiling of the industry with systematic development is Zhu Weijie's development path for free media.

"Free media has highly gathered resources. We should be a large company in the industry and establish an integrated publicity and distribution service platform for film and television. After the completion of film production, we can have all-round promotion and customization of music production, materials, evaluation and testing, channels, and so on, and enjoy high-quality marketing services in one step through the whole process." Zhu Weijie said.

Edit: mary