Station B begins to take the first step in online ticketing layout services in the ACG field

bilibili has also begun to do online ticketing, selling vertical QR offline activities, but ticketing is only the first step in this newly opened "member purchase" platform.

bilibili recently launched a new service called "member purchase".

users click on the home page purchased by members, they can find out the information about the upcoming two-dimensional offline activities in various cities, and buy tickets. Various two-dimensional related activities such as comic book show, cosplay exhibition, game exhibition, peer show, concert, meeting and so on are all covered.

on the App side, the entry for member purchases is set in an inconspicuous position in the upper-left corner of the page. As many people are used to clicking directly on the search bar or entering the section for video search, you may have to be quite careful to find that bilibili has opened such a new function.

Click into a comic book page randomly, where bilibili also opens the comment function in addition to ticket information, exhibitors and event details. Some bilibili users are surprised that there is a comic book exhibition in the small place where they live. Some users posted something like "do you have a partner to go with?" Such team comments, they hope to find a city to participate in the event here.

in the past two years, with the development of the two-dimensional cultural industry, offline comic book exhibition has also developed rapidly. However, this is not a profitable business at the moment. According to the "Animation Exhibition Research report (2016)" released by the CCGEXPO Organizing Committee in July this year, the Comic Show is still the main force of the current domestic comic show-it mainly refers to small exhibitions dominated by peer stalls. Most of the one-man exhibitions revolve around a single work, which puts more emphasis on "love" for works and characters, and is more niche, so the profit is limited.

in addition to some activities such as Shanghai CP and Chengdu CD that have formed word-of-mouth and influence among ACG enthusiasts, most of the two-dimensional exhibitions are still quite mixed, and do not have their own clear style and positioning. Organizers' publicity channels are also relatively narrow, they often choose to promote in Weibo, Tieba, QQ, but the audience that they can really reach is very limited.

at present, there are two-dimensional exhibition ticketing platforms such as Meat and Yeju Comic-Con Exhibition on the market, but the biggest advantage of bilibili to do ticketing lies in its traffic. The largest two-dimensional user in China does not have to struggle to attract users like other platforms. At the same time, many of bilibili's popular up hosts are also regulars of these activities, most of them as guests to attract popularity for the activities.

therefore, as the organizers of various comic exhibition activities, they naturally hope to make use of bilibili's flow resources for self-promotion.

before the member purchase service starts, bilibili already has some experience in online ticketing due to the holding and ticketing of the annual offline event BML. But Chen Rui, chairman of bilibili, also mentioned in an interview with BML this year that these offline activities are mainly held for the needs of community operation, not for cash. In fact, the online purchase of members has a similar purpose-at least in the next year or two, it will not be of much help to bilibili's realization.

however, the purchase of tickets for QR offline activities is only the first and most basic part of members' purchase.

Wang Xinlei, general manager of bilibili Open platform, said in an interview with the media: "our 'member purchase' platform serves our bilibili members. The first Comic Show ticketing service launched by the platform is to provide convenient comic exhibition services for our bilibili members. In the follow-up, we will provide more services around the ACG field around the needs of our members. "

the name of member purchase is also reminiscent of bilibili's "big member" launched in October last year. Wang Xinlei also mentioned: "the integration with our 'big member' system is also under our consideration, and we will consider providing special rights and interests for our 'big members' in the future."

Edit: xiongwei