Guoman has unlimited potential in its rapid development. Content IP+ platform + commercial derivatives

as early as 2015, National Cartoon has entered a period of rapid growth, surpassing Nippon for the first time with a coverage of more than 40 per cent, breaking the old pattern in which Rimani and primary-age monopolized the domestic animation market for a long time, and become a potential popular style in China's animation market.

recently, Tencent Video held the annual conference of 2017 Penguin Film and Television Animation, launching more than 40 domestic animation projects in one breath. On the other hand, China's first online animated film, Journey to the Star, will be launched exclusively on iqiyi on Aug. 11.

as an important part of youth culture, animation has always had a wide audience in China. In the past year or two, with the emergence and maturity of many local high-quality works, many people's stereotype of Guoman "rough" and "primary-age" is also changing. As an important broadcast platform of animation works, video websites also bet on animation one after another, and have made considerable achievements.

< strong > performance: flow and word-of-mouth double harvest < / strong >

when it comes to domestic animation, we have to mention the "full-time master" who recently finished broadcasting the first season. This work has a cumulative total of 750 million broadcasts on Tencent Video Animation Channel, with more than 6 million bullet screens and a Douban score of 8.2 points, achieving a bumper harvest of both traffic and word-of-mouth. The same is true of the animated version of "Journey to the Star". As one of the most popular teen-blooded animation IP in China, its serial animation was broadcast alone in iqiyi, winning 240000 likes and a high rating of 9.2. the series has accumulated a large number of loyal Guoman fans.

"full-time master" has become the benchmark for Guoman to open up the pan-entertainment market. Stories full of blood, youth, dreams and imagination hit the hearts of young audiences, and Ye Xiu, the great god, has also become a virtual idol in Guoman. " Tencent Video said that the "full-time master" represents the original intention of Penguin Film and Television to adhere to the creation of Guoman boutique, but also fully demonstrates its bold and daring young marketing ideas.

iqiyi even launched the animation strategy early. According to the reporter's understanding, he has set up the Animation Venture Business Department, and has successfully launched many excellent domestic animation works such as "Spirit Domain", "the nobles of the gods" and "Dragon Heart War". The number of views of each work has successfully exceeded 100 million. "at present, iqiyi has initially formed the agglomeration effect of animation paying users, which has laid the foundation for the expansion of the online animation film market." Yang Xianghua, senior vice president of iqiyi, said so.

< strong > potential: excellent culture + young expression growing rapidly < / strong >

as early as 2015, Guoman has entered a period of rapid growth, surpassing Japanese animation for the first time with a coverage rate of more than 40%, breaking the old pattern of Japanese animation and primary-age 's long-term monopoly on the domestic animation market, and becoming a potential popular style in China's animation market. Tencent Video and iqiyi respectively launched a number of animation projects and the first online animation film, but also optimistic about the potential of domestic animation.

it is understood that on the iqiyi platform, "Big Fish and Begonia" has more than 90 million views, "the Great Holy return of Journey to the West" has as many as 270 million online broadcasts, and the online performance of high-quality domestic animation films is not inferior to that of popular cinema blockbusters, and has a significant long tail effect. Iqiyi believes that domestic animation is the blue ocean that the Internet urgently needs to develop. This time, "Star Trek" was produced by Light Media Color Bar House and distributed by Yingmei Media, and chose the pure payment mode of Internet distribution. Wang Changtian, president of Light Media, said that "Star Trek" is not inferior to the cinema line in terms of quality. "the significance of choosing Internet distribution, on the one hand, is to find a suitable profit model for Chinese animation companies and create a new trend of online animation films. On the other hand, I also want to tell the industry that in addition to the big screen, the Internet will become a very important broadcast channel for Chinese films in the future. "

Tencent Video released a list of more than 40 anime works this time, which also shows that he is optimistic about domestic animation. In the film list released this time, there are not only popular projects such as "I am crazy for singing", "full-time master 2" and "fighting against the firmament 2", but also "watching the sea", "eating the world" and other animation works with Chinese excellent culture as the core, supplemented by younger animation expressions, to perform a new interpretation of Chinese traditional culture. Wang Juan, vice president of Penguin Film and Television, said in this regard that at present, Penguin Film and Television has built a pan-entertainment symbiosis system with the second dimension as the starting point, and she hopes that through the development model of "content IP+ platform + commercial derivation", it will provide a favorable growth environment and cash channel for more excellent works of Guoman.

Edit: mary