The costume drama "N Generation" has no protagonist halo, lukewarm, lukewarm and unexpected.

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But unlike the first hit, these two costume sequels are tepid, even cold.

the recent sequel to the Alliance of Advisors, the Tiger roaring Dragon and the sequel to Nirvana in Fire, the Wind of Nirvana in Fire (later referred to as Nirvana in Fire 2) are on the air. But unlike the first hit, these two costume sequels are tepid, even cold. The film and television industry, which believes in the Big IP, is a little off guard. Is the audience's taste changing so quickly? Has the craze of costume dramas passed so quickly?

original title: comment: the sequel to the popular costume drama, lukewarm and unsurprising

the recent sequel to the Alliance of Advisors, "Tiger whistling and Dragon Sing" and the sequel to "Nirvana in Fire", "the Wind of Nirvana in Fire" (later referred to as "Nirvana in Fire 2") are on the air. But unlike the first hit, these two costume sequels are tepid, even cold. The film and television industry, which believes in the Big IP, is a little off guard. Is the audience's taste changing so quickly? Has the craze of costume dramas passed so quickly?

"location"

changes in broadcast platform and time and frequency affect the popularity of the series

the recent sequel to the Alliance of military Advocacy, "Tiger whistling and Dragon Sing" and the sequel to "Nirvana in Fire" (later referred to as "Nirvana in Fire 2") are both on the air. But unlike the first hit, these two costume sequels are tepid, even cold. The film and television industry, which believes in the Big IP, is a little off guard. Is the audience's taste changing so quickly? Has the craze of costume dramas passed so quickly?

the change of platform may be one reason why both "Tiger whistling Dragon" and "Nirvana in Fire 2" are not as popular as expected. Their predecessors are both popular in prime time, while "Tiger whistling and Dragon" is only broadcast on online video platforms. Although "Nirvana in Fire 2" is also broadcast on Star Channel, it withdrew from prime time (broadcast at 22:00 in the evening) and weekly broadcast mode (only broadcast from Monday to Wednesday). It is to be expected that the audience is limited. Although the strong interaction of the network platform is the world of the young audience, the advantages of the traditional platform can not be underestimated. At least with themes such as "Tiger whistling and Dragon Yin", there will be a large wave of elderly audiences who do not necessarily rely on watching dramas on the Internet. Although Nirvana in Fire 2 is still broadcast on satellite TV, the changes in broadcast time and frequency have a great impact on the audience.

similar sequels are broadcast in groups to distract audiences

any drama can cause good responses or even become "phenomenal" conditions, in addition to the platform is in the right place, it also needs the weather-that is, whether the environment and atmosphere at that time have the conditions for the hit of the show. Nirvana in Fire was broadcast in September 2015. what are the costume dramas in the same year? At the same time, there are Angela Baby's "Song in the Cloud" and earlier fantasy drama "Thousand bones of Flowers" and "Huaxin". Although there has not yet been a sad and indignant masterpiece, it has long been occupied by Ah Bao costume dramas. Suddenly there are haughty cold colors and exquisite lens pictures like "Nirvana in Fire". Can the audience chase the show without shock and respect?

when "the Alliance of Advisors" was broadcast, it coincided with the criticism that "matting does not appreciate itself" led to the disproportionate degree of star pay, acting skills and professionalism, which can be regarded as having just experienced an "earthquake" in the film and television industry. All of a sudden, a TV series with the same quality as Nirvana in Fire and more popular with the general public has rekindled the confidence of the industry and ordinary audiences in domestic costume dramas. Can the ratings and topic be not high?

Today, there are three costume dramas that are generally accepted by the industry-- "Kyushu Sea Mu Yun", "Tiger whistling Dragon Sing" and "Nirvana in Fire 2" broadcast at the same time, viewers have not had time to see that. TV drama is just like eating food. If you eat spicy food, you will catch fire. If you watch too many costume dramas, the audience will want to turn around and watch city dramas for a change.

lack of topics is a common problem in quality sequels

but in the final analysis, apart from the platform and timing, the reason for the lack of popularity has something to do with its content. "Tiger whistling Dragon Yin" and "Nirvana in Fire 2" wear the hats of the previous big fire, the plot is not off the line, the production is still exquisite, but some of the subtle features that made it popular in the first place have not been inherited with the sequel. "Nirvana in Fire" is a man's play, in which the positive characters can "group CP" almost by pulling two characters-the most classic Hu GE (Mei Changsu) and Wang Kai (Jing Wang) CP have been talked about by fans so far, while Hu GE and Chen long (as the leader of Mengda), Wu Lei (as Feiliu), and even Jin Dong (as the young master of Langya Pavilion) are suspected of "selling corruption" in the opposite play. Even in the past few years, as long as they show up together, the CP powder will still be very excited. As long as Wu Xiubo (Sima Yi) and Li Chen (Cao Pi) were framed together, the barrage immediately filled the air with "show love".

but so far, it seems that the protagonists of Nirvana in Fire 2 have not collided with much spark. Liu Haoran (Xiao Pingyi) and Xiao Haochen (Wu Haochen), who are most likely to be the next CP, are a little bit different, but the official match still continues the sense of disobedience in the previous film-no matter how you look at it, you don't think that Meng Qianxue (Tong Liya) and Xiao Pingzhang (Huang Xiaoming) are a couple, and even Liu Haoran and Zhang Huiwen (Lin Xi), two children of the same age, feel a little less at the beginning of love. Did not take into account the fit of the lineup and the degree of spark, may be "Nirvana in Fire 2" more serious hard injury.

the fast-paced shooting of the Alliance of military Advisers first appeared, which stunned the audience. Coupled with the wonderful group performance, the topic became a topic. But when it comes to "Tiger whistling and Dragon Yin", this method is no longer too big a selling point and cannot become a topic again. And with the familiar faces of the previous film, if the screenwriter fails to let the new characters collide with Sima Yi to have a stronger drama spark, it may also disappoint the audience of "taste sharpening".

the audience has a limited sense of appreciation of costume dramas

the threshold for watching costume dramas is naturally higher than that of urban dramas. After all, if you open a city drama casually, middle-aged and elderly women can always meet their daily lives-- this old cow eats too much tender grass, that mother has too much control over her children, how can this family value boys over girls?... It doesn't take much effort to watch it. In costume dramas, even the world view may be completely different from reality, and the audience can remember the context of all kinds of names and characters for a long time. And the theme of costume dramas is generally farther away from the audience than urban dramas, fighting for reserves, strategies, family feuds. You have to be able to get into that system to understand the charm.

it is not difficult to find that almost all popular costume dramas have an emotional point that can be connected with modern audiences. Whether this point can be accepted by the audience is one of the keys to determine whether a play can be popular or not. The Legend of Zhen Huan is the heroine's continuous self-improvement and self-improvement, and Zhen Huan's ruthlessness and persistence conquered the audience; the Peach Blossom of three generations and Ten Mile Peach Blossom can only be regarded as a plunder, and the unreliable humor that permeates Sansheng as a whole has won the audience; Nirvana in Fire has interlinked plots and cases, giving the audience a pleasure in reading modern detective novels.

the entry point of every costume drama is to break down the barrier between the costume theme and the audience. even if it is a sequel to a hot costume drama, no big IP is useful if it doesn't have a connection with the audience. "Mu Yun Ji on the Sea" is an example, it is not bad, it can even be said to be excellent: with the same fantasy theme, its art level is much higher than that of "three generations", its plot is solid, and its performances are all online. but it did not gain such a big popularity as "three generations". The reason is that it does not have a special emotional point connected with a large audience. The theme of resisting fate expressed in Kyushu did not resonate with a large audience. It may be the way it tells the story, or it may be the theme itself, which does not attract the interest of the majority of the audience nowadays.

similarly, Tiger whistling and Nirvana in Fire 2 do not find a good starting point between themselves and the audience, so that even if it is a sequel to a hit series, it will not be easy to enjoy the cool because of the big IP. Creation is always a hard thing, and you will never easily stand out just because you have chosen a certain type of fire.

Edit: mary