TCL joins hands with justice alliance to create a model for film ip+ brand marketing

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With years of experience in deep cooperation with global high-quality film and television resources and deep insight into consumers, TCL has successfully built a model of joint marketing of film IP and brand with justice alliance, achieving a double harvest of brand and reputation, and providing a valuable reference for Chinese brands to carry out international entertainment marketing. TCL, which has worked closely with DreamWorks, marvel, Universal Pictures, paramount and many other Hollywood film companies, once again joined hands with DC's first hero League

TCL, together with the super popular IP of the first hero League film "Justice League" of DC, launched three-dimensional entertainment marketing worldwide

As the most powerful Hollywood blockbuster of the year, "Justice League" is currently in full swing in domestic cinemas, winning the first week with a box office of 344million. The actor's lineup, shocking visual effects, and endless jokes and cute points have made "League of justice" wildly sought after by many fans, and the first wave of public praise burst. TCL, which has worked closely with DreamWorks, marvel, Universal Pictures, paramount and many other Hollywood film companies, once again launched three-dimensional entertainment marketing around the world in conjunction with the super popular IP of DC's first hero League film, Justice League. The large investment and ultra precise entertainment marketing layout has enabled TCL brand to quickly gather the iron powder group of the post-80s and 90s, obtain the double upgrade of attention and reputation, and maintain a leading position in the "IP war" of justice alliance

accurate insight into the entertainment crowd to interpret the younger brand attitude Embracing youth is the only way for TCL to develop its brand, and predicting the super IP that can sweep young groups is the fundamental premise for TCL to successfully launch entertainment marketing. TCL, which has always been insightful about the entertainment market, once again made the right bet. "League of justice" is DC's first League of heroes film, and the strongest characters are combined for the first time. With the blessing of stars such as Ben Affleck, Henry Cavell and Gail gado, who have both appearance and acting skills, it undoubtedly has a strong appeal to young people. The global joint promotion of the identity of partners of justice alliance provides TCL with rich materials to output the younger brand attitude. Moreover, TCL has fully considered the thinking mode, catalytic habits and style preferences of the new generation of consumer groups in film implantation, advertising, and even the planning of the content and methods of online and offline interaction

As for how to impress the new generation of consumers, Zhang Xiaoguang, general manager of TCL brand management center, said, "from the current market environment, consumers' consumption behavior has risen from the demand level to the experience level, and consumers are more inclined to relaxed, personalized, participatory brands and interactions, so the way of marketing should also be changed."

TCL products join hands with the super heroes of the justice alliance to shock and rally

all media marketing, including disease video, KOL content marketing, creative posters, social media value-added interaction, and brain opening fancy games. TCL has matched and combined the hero characters Batman, wonder woman, lightning man, sea king, steel bone in the film with TCL's TV, ice washing, air conditioning and other products, and conveyed TCL's core appeal of" the ultimate experience seen by heroes "through interesting creative content, which has also aroused the concern of the whole society A big discussion about "superheroes". TCL and justice alliance jointly launched their efforts, and an unstoppable brand effect broke out

integrate global + industrial resources brand effect 1+1>2

To stand out among many brands and win the favor of Hollywood, and create phenomenal IP marketing, TCL has always adhered to the entertainment marketing beliefs and actions to a large extent. In 2011, TCL was "electrocuted" for the first time and became an international joint promotion partner of Transformers 3. Since then, TCL has maintained the marketing pace of cooperating with at least one Hollywood film every year, and has launched different forms of in-depth joint promotion with many well-known film companies. TCL integrates all the "forces" that can be mobilized. By cooperating with many super IPS such as the Avengers, X-Men, Jurassic world, disc in disc 5, speed and passion 8, TCL has created a deep international and youthful brand image among global consumers

TCL linked its industries to create the" justice alliance "communication matrix

this time, TCL made another effort to bind the super IP with global influence and strategically mobilize global and industry wide resources for deep international linkage.

" justice alliance "theme series advertisements are launched worldwide

through the global launch of the theme series of" justice alliance ", multi Industry joint double micro matrix information flow and e-commerce platform" justice alliance " Theme promotion, offline sales terminal film theme activities, etc., have created a marketing feast covering global airports, business district scenes, social media scenes, and e-commerce scenes, constantly releasing the brand marketing effect of 1+1>2. It can be said that TCL has exerted the influence of super IP joint marketing to the extreme

tcl and" justice alliance "advertisements appear on the big screen of foreign prosperous business circles

in the new consumption environment and public opinion environment, super Blockbuster Entertainment Marketing is constantly evolving. TCL, with years of experience in deep cooperation with global high-quality film and television resources and deep insight into consumers, joined hands with justice alliance It has successfully created a model of joint marketing of film IP and brand, achieved a double harvest of brand and reputation, and also provided a valuable reference for Chinese brands to carry out international entertainment marketing

editor: Mary