in the actual operation, the operation mode based on an IP project is not single. Considering the complexity of the development of the IP industry chain, multiple subjects involved in the content copyright operation of film and television works often have both cooperative operation and entrusted operation. No matter what mode of operation is adopted, the development of film and television content copyright needs the participants to coordinate the interests of all parties, and finally maximize the value of copyright.
in practice, the operation mode based on an IP project is not single. Considering the complexity of the development of IP industry chain, multiple subjects involved in film and television content copyright operation often have both cooperative operation and entrusted operation. No matter what mode of operation is adopted, the development of film and television content copyright needs the participants to coordinate the interests of all parties, and finally maximize the value of copyright.
"Wolf Warriors 2" is thought-provoking not only about its record box office figures, but also about the 14 producers and 7 distributors behind the film. Participating in this capital feast are not only "old faces" such as the Spring and Autumn period and mocking the wind film industry, but also new entrants such as Beijing culture and orange images. A large number of film groups hold groups to form a bureau, which reflects the new normal of the industry. nowadays, the content operation of the film and television industry is no longer an era of fighting alone, but the main bodies of cooperation stick together closely with each other, making use of their respective advantages such as funds, technology, and resources to maximize the value of film and television works. the copyright operation system of film and television content is a huge and complex copyright development system, which runs through the whole process of production, dissemination, marketing and derivative development, spans both domestic and international markets, and involves the interests of multiple participants. The success or failure of film and television works depends to some extent on the quality of content copyright operation. China's film and television IP development is unusually "hot", but not all projects make money, which has something to do with the quality of content operation. The movie "Flash Girl" scored 7.5 points on Douban. However, 20 days after its release, the film grossed only more than 60 million at the box office, which is far from matching Douban's high rating. In the eyes of some people, a large part of the reason is that the promotion of the film is not in place. < strong > the project community model is becoming the norm of content copyright operation mode < / strong > at present, there are three main modes for the operation of content copyright in China, namely, overall operation, entrusted operation and project community operation. Among them, the project community model with complementary advantages is becoming a common option in the industry. although the business companies under the traditional Radio and Television Group can basically realize the overall operation of film and television projects, the projects they can support independently are limited. Under the opportunity of the vigorous development of the film and television content industry, the traditional radio and television film and television groups still need to break through the institutional bottleneck, strengthen the development of their own film and television IP and the purchase of high-quality IP resources, in addition to relying on the strength of subordinate companies, but also to "open the door" to seek strategic cooperation with private film and television production companies, technology development companies and Internet enterprises. in addition to comprehensive film and television groups, most film and television production companies and provincial radio and television stations have adopted the mode of relative separation of production and operation in film and television content copyright, that is, entrusted operation mode. In the stage of entrusted operation, the related adjacent rights of film and television copyright become the main content of the operation. with the rise of video websites, they have become an important sales channel for movies and TV dramas. From the analysis of network communication rights, the film and television content produced by most traditional radio and television institutions choose one or more video websites to broadcast, and release online operation rights to them by signing network communication rights purchase contracts and agreed terms. this relatively separate entrusted operation mode, in which each subject operates separately, is not conducive to realizing the agglomeration effectiveness of the work brand, and it is difficult to establish a unified brand image for deeper development of the whole industry chain, resulting in the loss and waste of film and television resources. in the process of implementation and operation, in order to achieve the integrity and maximum economic benefits of the project development, a project is divided into different operation plates, and the main bodies with different advantages participate in the operation of each plate, and finally promote the smooth operation of the whole industry chain. the development of film and television content copyright forms a project-based cooperative system, in which they jointly invest, share risks, develop and operate together, share copyright benefits, and become a project community. "Nirvana in Fire", "choosing the Day", "return of the Great Saints", "Wolf Warriors 2" and other film and television productions all benefit from this model. The characteristics of sharing among various subjects and complementary advantages of resources are more suitable for today's risky and diversified market situation. < strong > TV series content copyright operation: one side layout, multi-domain IP closed loop < / strong > in TV series content copyright operation, it has already changed from relying solely on advertising and copyright sales to profit-making mode from one-party layout to multiple fields, relying on participating in copyright derivative development and industry chain operation. it has been reported that the Book of choosing Heaven was returned before it was broadcast. Before the failure of IP adaptation, how can the charm of "choosing Heaven" be favored by investors? Perhaps in addition to the platitudes of the fresh meat effect, it must be inseparable from the development value of IP. it is understood that the copyright of the novel "choosing Heaven" belongs to China Literature Group, a subsidiary of Tencent. Instead of selling copyright to companies for development as usual, the IP incubated by China Literature Group has been upgraded to long-term overall control. Wang Yun, deputy general manager of China Literature Group's copyright development, once gave a vivid explanation to this model: China Literature put the IP here, and those who want to come in first come in, such as the part of the game responsible for the game, the part of film and television responsible for film and television, and China Literature will participate in every part. And in order to reach an agreement on everyone's interests, interests will be bundled through cooperation. the development of the TV version of "choosing Heaven", whose production units include Tencent Pictures, Penguin Pictures, Lemeng Pictures, Lemeng Yuexin, Mango TV, China Literature Group and so on. Tencent Pictures and the producer of the show have the same shareholding proportion and are both the largest shareholders. interestingly, the second largest shareholder of Lemeng Pictures is Shenzhen Tencent Industrial Investment Fund Co., Ltd. And the first round of financing of Lime Movie is led by Tencent, and the second round of financing is followed by Tencent and Mango Fund. 
therefore, the six joint production companies are tightly tied together as a community of interests, and seamlessly dock with copyright owners, producers, broadcast platforms and big announcements. This is the reason why "choosing Heaven" was locked by Hunan Satellite TV and Tencent Video without starting filming.
with the continuous influx of capital into the film and television industry, this form of interest community will gradually become a trend. after all, one party will layout multiple fields, and creating an IP closed loop can maximize the value of the work. at the film operation level, the project community model has long been widespread. In the high-risk film market, in the face of high production costs, multi-agents participate in investment, on the one hand, spread the film investment risk; on the other hand, more investors can bring more resources. according to the release license file of Journey to the West, the film has even been produced by as many as 21 companies. At the same time, according to Maxi Entertainment Investment, the total investment of "the return of the Great Sage" is more than 60 million yuan. It is jointly invested by Zhejiang Hengdian Film and Television, Beijing Sky City, Beijing Yancheng in October, Beijing Weiying era, Shandong Gaolu Animation, Beijing Gongzi Brothers, Century Changlong, Shandong Film and Television, Dongtai Dragon prosperous Age, Huaian Journey to the West Industry Group, Zhejiang Yongkang Yihe. Eleven investors jointly develop and share copyright proceeds in accordance with the proportion of investment. the subjects involved in the operation make use of their own resource advantages to jointly promote the success of the film. There were Wechat movie resources behind the Weiying era in Beijing, while Hengdian Film and Television was responsible for the application and establishment of the film. The distribution of "return of the Great Saints" is jointly operated by Polymeric Film Federation, Hengdian Film and Television, Weiying era and Fowen Entertainment, of which Fowen Entertainment is mainly responsible for the overseas distribution of the film. in addition, Wolf Warriors 2, which has created a box office miracle, also adopts the same model. Behind it, there are a total of 14 producers and 7 issuers. Participating in this capital feast are not only "old faces" such as the Spring and Autumn period and mocking the wind film industry, but also new entrants such as Beijing culture and orange images. 
"Wolf Warriors 2" is also produced by Wanda Pictures and Boehner Pictures. According to an analysis by an industry insider, the introduction of Wanda into the bureau by the "Wolf Warriors 2" team must be considered by the cinema chain. When analyzing the reasons for the box office success of Wolf Warriors 2, Chen Shaofeng, deputy dean of the Institute of Cultural Industry at Peking University, said that "there are many enterprises and institutions involved in production and distribution, and there is a great joint force, coupled with the publicity of the guaranteed release." the comprehensive driving force is an important factor. all in all, in practice, the operation mode based on an IP project is not single. Considering the complexity of the development of IP industry chain, multiple entities involved in operation often have both cooperative operation and entrusted operation. No matter what mode of operation is adopted, the development of film and television content copyright needs the participants to coordinate the interests of all parties, and finally maximize the value of copyright. in addition, the entry of capital into the film and television industry brings not only capital opportunities, but also bubbles and impetuous. Public opinion officials believe that what industry practitioners need to keep in mind is that content copyright operation is the means, original high-quality content is the foundation, after all, the innovation of content products is the basis of copyright generation, and content copyright is the starting point of the whole industrial chain. Edit: mary
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